Mike Rios

Mike Rios Email and Phone Number

Marketing + Strategy | Specializing in impactful brand stories told through experiential and social media πŸ€™πŸ˜‰ @ Think True
Los Angeles, CA, US
Mike Rios's Location
Los Angeles Metropolitan Area, United States, United States
Mike Rios's Contact Details

Mike Rios personal email

About Mike Rios

TL;DR - I am a seasoned marketer who develops strategies that engage audiences and drive growth.I have over a decade of professional practice in brand marketing, with specialized experience creating experiential and social marketing strategies for renowned B2B and B2C businesses. This practice includes cross-functional collaboration across business development, strategy, creative, operations, production, project, and relationship management team workstreams in various fast-paced freelance consulting, in-house, and agency environments. This background has allowed me to collaborate with world-class teams on countless successful marketing campaigns and programs across regions and channels. These experiences have helped me develop a keen results-driven mindset that I apply to all marketing executions to exceed business growth goals and engagement objectives across the customer journey for brands in the following industry verticals: AR/VR, beer, consumer electronics, CPG, entertainment, event, exhibit, experiential, expo, hospitality, retail, SaaS, themed/location-based entertainment, and games.I am seeking a full-time in-house Brand/Partnership/Marketing Strategy Manager position that empowers me to do the best work of my life and make a meaningful impact on my next employer's business. I am prioritizing conversations with organizations looking for a remote or LA-based hybrid marketer that:β€’ Are dedicated to creating genuine good and/or adding value to people's lives through their products and/or services.β€’ Are focused on creating long-lasting relationships with their targeted audiences through quality content and experiences.β€’ Meet business objectives and key results by empowering curious, analytical, and insight-driven marketers who utilize strategy and design thinking to create thoughtful audience and story-focused executions.β€’ Add value to their business by seeking and hiring employees with divergent perspectives from diverse backgrounds and atypical lived experiences (did I mention I'm a proud Latin-American, native Angelino, and U.S. Army Veteran?!?).

Mike Rios's Current Company Details
Think True

Think True

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Marketing + Strategy | Specializing in impactful brand stories told through experiential and social media πŸ€™πŸ˜‰
Los Angeles, CA, US
Website:
think-true.com
Employees:
29
Mike Rios Work Experience Details
  • Think True
    Think True
    Los Angeles, Ca, Us
  • Motherfather Design Consultancy
    Creative Strategy Lead
    Motherfather Design Consultancy Jan 2015 - Present
    β€’ Utilize data, insights, and design thinking to create audience-focused and story-driven brand marketing strategies, plans, creative content, experiences, campaigns, and programs that achieve client marketing objectives and growth goals.β€’ Administer all operations related to business development (proposals, negotiations, and contracts), project-specific management (planning, budgeting, invoicing, and production), and relationship management (client communication and creative presentations, reviews, revisions, and final asset/element delivery).Notable clients and partners include: Golden Road Brewing, Google AR & VR, Skullcandy, Supplyframe, and Twitch
  • 1000Heads
    Senior Strategist
    1000Heads May 2023 - Feb 2024
    London, Gb
    β€’ Brought brands to life across social media.β€’ Combined and led the insights, paid, community, and creative teamwork streams; ensuring clients received efficient marketing plans and impactful executions.β€’ Created impactful marketing strategies that achieved client business objectives and goals through organic, paid, partnership, advocacy, and influencer campaigns and programs across social.Key strategies, campaigns, frameworks, and plans developed include:β€’ Made By Google 2024 YouTube Channel Strategyβ€’ Google Workspace 2024 Social Strategyβ€’ Google Pixel Superfans 2024 Discord Strategyβ€’ Google Pixel Pawtraits 2023 Social Campaignβ€’ Google Pixel #TeamPixel Influencer Summit, Fall 2024β€’ Google Pixel W/NBA 2023-2024 Influencer GTM Strategyβ€’ Google Pixel US Marketing Social Content Strategyβ€’ Google Pixel 2024 Global & US Social & Trusted Voices (influencer) Planβ€’ Google Center of Excellence Global Digital Social Media Marketing Strategy Framework and Playbookβ€’ Snapchat x Disney Cannes Lion 100 Years of Storytelling from Disney Celebrationβ€’ Snap AR Broadway to Freeway Social CampaignNotable Clients Included: Ancestry, Keurig, Little Bites, Google Pixel, Google Workspace, Masimo, Snapchat, and Strava
  • Common Thread Collective
    Senior Creative Strategist
    Common Thread Collective Mar 2021 - Dec 2022
    Santa Ana, California, Us
    β€’ Led multiple simultaneous multi-million dollar multi-channel paid social campaigns for the agency's largest clients (totaling 25% of gross agency revenue).β€’ Created marketing strategies, plans, and briefs that inspired clients and empowered the paid and creative teams to achieve client objectives and goals.β€’ Crafted and presented weekly, monthly, quarterly, and annual reports to client executive leadership.β€’ Managed creative content budgets, art direction of in-house content shoots, and the design of post-purchase experiences.Notable Clients Included: APL, Bondi Boost, Manly Bands, Maui Jim, and Native
  • Thinkwell Group
    Manager Of Studio Production, Creative
    Thinkwell Group Sep 2019 - Jul 2020
    Lititz, Pennsylvania, Us
    β€’ Oversaw, planned, and implemented (fifteen simultaneous) international multi-million dollar experiential, LBX, live, and themed projects while managing all creative resources, reporting, and production workflows.β€’ Maintained open lines of communication in a fast-paced, international, and multidisciplinary design studio; increasing the efficiency and productivity of the creative business between the Los Angeles, Abu Dhabi, Bejing, and MontrΓ©al offices.β€’ Consulted, managed, and validated business development opportunities related to existing and inbound client relationships and partnerships.Notable Clients Included: Discovery, Google, Netflix, Warner Bros., and Universal
  • Two Bit Circus
    Creative Strategist & Design Manager
    Two Bit Circus Jul 2017 - Jun 2019
    Los Angeles, Ca, Us
    β€’ Led the design, fabrication, gaming, engineering, and marketing teams on experiential partner pitch strategies and branded partnership activations that achieved brand and partner objectives and goals.β€’ Consulted on and contributed to the company's extensive experiential design project and creative marketing project pipelines in a highly cross-functional team environment; under extremely constrained timelines.β€’ Managed a team of eight designers, external vendors, all creative+fabrication budgets, and the master calendar for all ongoing location builds.Notable partners included: HTC, Sony Pictures, and Twitch
  • Motherfather Design Studio
    Resident Designer & Maker At The Supplyframe Designlab
    Motherfather Design Studio Mar 2017 - Jun 2017
    β€’ Made the College of the Creatives Cabinet Influencer Seeding Kit - a mysterious artifact at the intersection of culture and technology designed to start a dialogue on the importance of art and creative culture in America; and underscore the importance of federal initiatives like the NEA, NEH, and CPB.Project Partners included: ArtCenter College of Design, Epilog, Next Thing Co., Pimoroni, Sparkfun and Supplyframe
  • Infocast
    Event Designer
    Infocast Feb 2013 - Dec 2015
    Woodland Hills, Ca, Us
    β€’ Researched, developed, coordinated, produced, and managed several speaker-driven B2B conferences (totaling 40% of Infocast's gross revenue).β€’ Created and presented new target audience research, framed insights, event design reviews, competitive surveillance, event budgets, financial reports, event postmortems, and evergreen proposals to sell through new event proposals to executive stakeholders at Infocast.β€’ Recruited new stakeholders (advisors, speakers, and sponsors) while maintaining and growing relationships with established vendors and sponsors.β€’ Drafted marketing plans, wrote copy for marketing materials, and owned all design assets and collateral related to marketing campaigns for designed events.β€’ Managed several Event Producers, Event Coordinators, Graphic Designers and Marketers.Industries included: Distributed Solar, Industrial Solar, Solar Storage, Utility-Scale Solar, Solar Finance & Investment, Nationwide P3 Finance, Investment & Infrastructure, and Water Rights, Reuse, Investment, Assets & Infrastructure in California, Colorado & Texas
  • The Druid Beat
    Creative Director
    The Druid Beat Oct 2009 - Feb 2013
    β€’ Art Directed all of the collective’s short films and music video shoots (including but not limited to character designs, costumes, and environments).β€’ Managed all of the designers and contractors working on the collective's projects.β€’ Led all special event/partnership marketing, planning, and execution. β€’ Produced all live event productions, ensuring they stayed on budget and were completed on time.
  • Nordstrom
    Visual Stylist
    Nordstrom Oct 2012 - Jan 2013
    Seattle, Washington, Us
    β€’ Aided in the design, planning, and execution of the seasonal holiday display windows, common areas, and museum cases.
  • Anthropologie
    Display Coordinator
    Anthropologie Dec 2010 - Aug 2012
    Philadelphia, Pa, Us
    β€’ Conceptualized, created, and installed in-store window and interior merchandise display installations.β€’ Managed the display budget and several interns.β€’ Assisted with regional shop concept launches and national store openings.
  • Urban Outfitters
    Display Artist
    Urban Outfitters Apr 2010 - Dec 2010
    Philadelpia, Pa, Us
    β€’ Adapted corporate direction into in-store seasonal window and merchandise display installations.β€’ Managed the material budget.β€’ Assisted with several district-wide shop concept launches, special in-store brand collaboration installations, and national store openings.
  • Artcenter College Of Design
    Director Of Student Issues, Artcenter Student Government
    Artcenter College Of Design Aug 2007 - Dec 2008
    Pasadena, Ca, Us
    β€’ Elected student to school ombudsman tasked with identifying, mediating and resolving student issues while maintaining formal relationships with the school's administration and alumni.β€’ Created methods to measure and track issues affecting the school's student body.β€’ Communicated student issues to the administration, utilizing those findings to create new channels of communication.β€’ Helped draft mutually satisfactory institutional-wide recommendations, procedures and policies that were used to resolve ongoing campus-wide student protests and unrest.
  • Shadowmachine
    Art Department/Production Intern
    Shadowmachine Aug 2007 - Apr 2008
    West Hollywood, California, Us
    β€’ Worked on Emmy Award-winning shows, Robot Chicken and Moral Orel, in the storyboarding, costuming, set construction, animation, lighting, and principal photography departments.β€’ Learned all of the processes needed to produce a full season of stop-motion animation from pre-production through post-production.

Mike Rios Skills

Adobe Creative Suite Art Illustration Animation Concept Development Illustrator Storyboarding Interior Design Creative Direction Art Direction Design Strategy Business Development Creative Briefs Creative Content Production Creative Management Creative Strategy Product Design Computer Aided Design 3d Visualization Hacking Growth Hacking Product Launch Product Development Media Production Creative Coordinaton Product Marketing Product Management 3d Design 3d Prototyping Google Apps Social Media Social Entrepreneurship Social Media Marketing Social Media Communications Leadership Project Management Microsoft Office Data Analysis Marketing Research Public Speaking Management Analytical Skills Editing Writing Digital Media Marketing Strategy Advertising Entertainment Event Planning

Mike Rios Education Details

  • Artcenter College Of Design
    Artcenter College Of Design
    Fine Art - Design

Frequently Asked Questions about Mike Rios

What company does Mike Rios work for?

Mike Rios works for Think True

What is Mike Rios's role at the current company?

Mike Rios's current role is Marketing + Strategy | Specializing in impactful brand stories told through experiential and social media πŸ€™πŸ˜‰.

What is Mike Rios's email address?

Mike Rios's email address is mr****@****dco.com

What schools did Mike Rios attend?

Mike Rios attended Artcenter College Of Design.

What are some of Mike Rios's interests?

Mike Rios has interest in Making Stuff, Design, Podcasts, Economic Empowerment, Technology, Civil Rights And Social Action, Politics, Education, Environment, Diet Coke.

What skills is Mike Rios known for?

Mike Rios has skills like Adobe Creative Suite, Art, Illustration, Animation, Concept Development, Illustrator, Storyboarding, Interior Design, Creative Direction, Art Direction, Design Strategy, Business Development.

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