Leading the customer insights qualitative and quantitative research activities for:• Maersk.com platform• End-to-end supply chain visibility solution• New booking & management platform for SMEs (Maersk Go)

The idea of e-Noesis was born in summer of 2017 aiming to revolutionize the Greek educational system. e-Noesis is an educational institution, which provides online courses for Greek students all over the world from the age of 8 to 18 guiding them in achieving their academic goals. The unique teaching approach combined with a superior study material and gamification elements is what differentiates e-Noesis's from the traditional educational institutions. Main Responsibilities:• Design marketing strategy to implement on both digital and physical channels.• Develop and lead product roadmap.• Use performance metrics and customer feedback to guide continuous improvement.• Ideation of new business models and revenue streams.• Responsible for company's P&L and cost optimization.• Design strategy for customer acquisition, engagement, retention and loyalty.• Design pricing strategy for all products categories.• Responsible for researching new partners & technical tools.

Responsible for embedding customer-centricity into the business strategy and for providing active recommendations and action plans to the Leadership Team of Product, Marketing, Sales and Content.Main Responsibilities:• Lead the research activities for a successful digital transformation by defining value propositions for new product development and existing products.• Develop clear, interactive visualizations of our customer journeys and user behaviour and communicate findings to internal stakeholders. • Manage relationships with research agencies and lead research projects by clearly defining the scope, main objective and KPIs.• Manage a team of Analysts & User Researchers to successfully leverage user and market data to inform business decisions. • Ensure the personal development and skills enhancement for each individual in my Team.

Informa Markets helps specialist markets to innovate and grow by enabling businesses to connect with customers, learn and trade. I am responsible for designing business strategies and introducing new product ideas by linking deep understanding of key customers’ objectives, market data and competitive analysis with new revenue stream opportunities for the business. Main Responsibilities:• New product ideation and strategy design for exceeding customers’ expectations and strengthening our position as industry leaders.• Act as consultant to key customers on how to maximize Marketing ROI with Informa Markets products contributing to customer satisfaction and loyalty.• Design strategy for customer acquisition, engagement, retention, upsell and loyalty.• Develop customer engagement dashboards to drive real-time insights to improve effectiveness of our digital products.• Use performance metrics and customer feedback to guide continuous improvement.• Manage matchmaking product developed in collaboration with Data Scientist.

Heading up the Customer Insights departments for the Food & Pharma global portfolios of Informa Markets. Responsible for informing the business strategy and providing active recommendations and action plans to the Leadership Team of Product, Marketing, Sales and Content. Acting as a consultant for the digital transformation of the business.Main Responsibilities:• Inform the strategy for a successful digital transformation by defining value propositions for existing digital products and customer personas.• Develop clear, interactive visualizations of our customer journeys and customer behaviour metrics and communicate findings to internal stakeholders.• Advise senior management on the digital transformation of our Brands using PESTLE and SWOT analysis to identify successful business models for diversifying and growing revenue.• Manage relationships with research agencies and lead research projects by clearly defining the scope, main objective and KPIs.• Manage a team of four Analysts to successfully leverage customer and market data to inform business decisions.• Ensure the personal development and skills enhancement for each individual in my Team.

Informa operates at the heart of the Knowledge and Information Economy. It is a leading business intelligence, academic publishing, knowledge and events business. As a Senior Customer Insights Analyst my role was to translate customer, market and competitive data into tangible actions for our brands and design effective strategies for continuous improvement of Health & Nutrition B2B events.Main Responsibilities:•Leverage customer insights to identify business needs, challenges and opportunities for company growth.•Convert data into digestible business intelligence and actionable information using visualization tools like Tableau.•Create personas and customer journeys to increase customer engagement and loyalty metrics (NPS, CSAT). •Design research projects and manage research partners to unveil customers' intrinsic motives.•Contribute to innovative ideas for Customer Experience enhancement.

UBM is FTSE 250 global events-led marketing and communications services business with revenues of £1bn+ across Asia, Americas and Europe. As Customer Insights Analyst, I was responsible for analysing qualitative & quantitative business data and converting them into actionable recommendations to support strategic decision making. Reviewing new and existing branding, marketing and sales strategies with a strong focus in customer experience and content marketing. Main responsibilities: •Create dashboards in Excel and Tableau to visualize customer and market data and identify any trends and/or irregularities providing actionable insights and presenting results to internal stakeholders.•Responsible for Customer Insight research activities, such as face to face interviews, surveys, customer journey mapping projects and focus groups across events in Europe, South America, South East Asia and MENA region with the purpose of forming unique customer value propositions.•Responsible for market research and competition analysis: evaluating data and competition while working closely with Product, Sales and Marketing Teams on the market entry strategy.•Responsible for database management, segmentation, user testing and customer data analysis. •Train the Sales and Marketing teams on best practices to approach niche markets, identify hot leads and convert them into customers.

My role here was to research, analyze and segment the Food ingredients Portfolio databases and extract useful insights that will boost our revenue and enhance our customers’ experience. Main responsibilities:•Analyze customer data (qualitative and quantitative) to help improve our future events and customer experience (NPS, CSAT, Loyalty).•Conduct market research (qualitative and quantitative) and competitor analysis to inform the strategy around product expansion and positioning. •Shape and deliver key metrics, reports, and indicators for the business to assess its performance.•Train the Marketing team on how to effectively segment audiences, run A/B tests and tailor their communication based on the customer profiles.•Design, run and analyze e-mail campaigns on Adestra.

My role here was focused on customer insight, database marketing (email, direct mail, lead generation, inbound marketing, etc), marketing analytics, and business intelligence. CPhI Worldwide is the largest and most complex trade show in the pharmaceutical industry, with more than 2,500 exhibitors and more than 36,000 visitors.Key Achievements: CPhI Worldwide 2015 in Madrid:• Contribute to Net Promoter Score’s increase by +20 YoY• Set record number of feedback surveys • Play a significant role in the successful delivery of a variety of projects including customer journey mapping, mystery shoppers and VIP packages surveys

Postgraduate studies’ consultant.Data processing and database updating duties.

Served my military service.