Hi, I’m Mike Smith, a seasoned marketing and SaaS leader with over 13 years of experience driving revenue growth through innovative go-to-market strategies. I have a proven record of creating impactful GTM strategies, including successful Product-Led Growth (PLG), Product-Led Sales (PLS), and Account-Based Marketing (ABM) programs that led to over 100% year-over-year growth at multiple growth-stage companies.-Scaling startups from zero to over $200M in revenue, as both a founding team member and a post-product-market-fit executive, has provided me with deep insights into the entrepreneurial journey and the organizational development needed to grow a successful startup.-I am confident and comfortable not only in building growth engines but also in operating them at scale. I take a data-driven, customer-centric approach to growth, leveraging pattern recognition, market trends, and customer insights to identify core customer segments and craft targeted GTM strategies and experiments.-I value craft, collaboration, ownership and results. It’s important to me that we make the journey as fun and rewarding as the outcomes.