As the Head of Design at Saphyroo, an Australian logistics company, I led strategic design initiatives to boost innovation and align with our goals. Guiding a talented team, I ensured exceptional results through clear direction. By working closely with other departments, we consistently exceeded expectations.We improved efficiency by streamlining processes and staying updated on industry trends. I spearheaded efforts to enhance our brand visibility, successfully integrating advanced technology into operations for major industry players like Linfox and other top contractors.Our focus on using AI and machine learning has greatly enhanced safety measures, vehicle inspections, route planning, timesheets, driver monitoring, and overall performance. This strategic approach has strengthened our brand and established us as a leading innovator in the logistics sector.

one-stop shop for all design, print, digital, and signage needs, catering to projects of all sizes. The company specialises in providing a full range of services under one roof.— During my time with the company, I led three rebranding projects, modernising the identity to maintain a competitive and contemporary image while identifying the client’s niche. A notable example was the 2021 History and the Future Baba Ali rebrand, which aligned with their strategy to improve and clarify their direction. Additionally, I streamlined the customer journey during this process, reducing client onboarding time and enhancing project efficiency.

This initiative was driven by a passion for nurturing creative talent and empowering the next generation of designers to think critically and strategically.— Since the start, the course has equipped over 20+ students with the tools and knowledge needed to embark on successful design careers.

As a Senior Designer who relocated from my hometown, I embraced new challenges, collaborating with high-profile clients in the Kingdom of Saudi Arabia, such as the Ministry of Education, Defence, Foreign Affairs, and Al-Ayuni. I was appointed to lead the creative sector for the multi-billion-dollar Saudi Landbridge project — part of the Saudi China Landbridge Consortium (SCLC) initiative, appointed by Al-Ayuni and operated by the Saudi Railway Company (SAR).In my role as a team leader, I guided a group of creatives through the development of graphics, production materials, and layouts, all while addressing the clients' pain points and strategizing innovative solutions. My collaborative efforts extended to renowned clients such as EY, WSP, and Royal Haskoning DHV.

Within my capacity as an educator, I've adeptly managed large group classes, tailoring instruction to the distinct needs of each student. Through diligence and strategic efforts, I swiftly progressed from a cover teacher to the esteemed role of deputy headteacher within two years.Drawing upon my background in design, I've introduced innovative teaching approaches, fostering dynamic engagement in the classroom. This strategic fusion of creativity and teaching methods has been important in both my career advancement and in enriching student learning experiences.My unwavering commitment lies in delivering high-quality education to every student, while continually refining and enhancing my instructional skills.