ORCA Analytics is the growth marketing platform to profitably grow your Shopify business.

Lead the Growth team (Mktg, Design, Eng) of internal & external resources to achieve XX% growth YoY through data driven insights across Acquisition, Conversion, & Retention efforts.Strategy & Prioritization- Create growth strategies; communicate the plan, prioritization logic, and tradeoffs across the business; iterate based on data- Built company’s first ever bottoms-up forecast with buy-in from Finance & Supply Chain, implement forecast scoring of plan vs actuals for continuous improvement- Define & monitor business KPIs to connect Growth team’s efforts to business outcomes; using lead indicators for rapid iteration to achieve sustained growth- Establish product launch plans and product attach strategies to increase AOV Execution and ExperimentationACQUISITION- Developed messaging framework & led testing via paid channels & user surveys- Led planning & execution of top of funnel acquisition with channel owners- Built probability attribution model to understand performance metrics & CAC & adjust channel budgets based on results- Led testing initiatives to expand channel spend at CPA targets & optimize growth channels (SEM, Paid Media, Affiliates/Influencers, SEO)CONVERSION- Established & project managed end-to-end sprint process for hypothesis creation, A/B testing, post-mortems, & follow-on experimentsRETENTION- Lead & optimize email marketing efforts of event specific campaigns, and nurture and lifecycle flowsAnalytics- Led evaluation & implementation of BI tool (Looker) for the organization, developed & refined growth data- Created analyses, validated, & visualized models to understand retention rates, cohort behaviors, LTV, & key customer personas - Used insights to drive initiatives: improve retention rate, decrease payback period, improve customer journey, focus CRO efforts, & improve channel spend efficiencies via enhanced targeting & segmentation.- Conducted deep dives to determine success drivers of top-of-funnel initiatives.

- Responsible for growth; set the vision and led the execution of all revenue generation (acquisition, conversion, and retention)- Ran end-to-end P&L; developed LTV and CAC models; operated at 13:1 LTV to CAC- Retention rate 20% higher than industry standard - Led pre-sell launch of the first facility to achieve profitability within 6 months of opening- Grew 20% QoQ and expanded to a second studio within 18 months of company launch- Ranked a Top 10 virtual fitness facility in the U.S. by ClassPass

- Worked with an international investor to launch and operate the U.S. branch of a boutique fitness chain. - Responsible for the strategy and execution of U.S. based operations. - Led strategy and execution of all aspects of the business: location selection, pricing, programming, training, operations, budgeting and finance, marketing, and staffing. - 15% QoQ growth which yielded profitability within 18 months of launch & expansion to a second location within two years.

- Managed the Program Management, Engineering, and Inside Sales teams- Optimized the lead funnel process and created an automated costing tool to reduce response time by 75% and increase win rates from 31% to 68%- Led the strategy and execution of new processes to improve engineering and customer service productivity, revenue growth, and customer satisfaction- Managed key at-risk accounts with 100% retention rate while growing those accounts ~20% annually- Member of the Senior Leadership Team

- Worked to understand customer challenges and present solutions with product development roadmaps.- Led the Product Development team in creating new processing equipment to unlock untapped channel markets- Targeted customers in new market to increase company revenue by 40%. - Part of the product development included inventing a patent pending cleave and chip tool for semiconductor processing.- Led multi-day training seminars at HQ and customer facilities.

- Performed full electro-mechanical systems integration and setup- Supported customers with troubleshooting of products both in-house and in the field.

I spent two summers immersed in product development and supply chain management at this performance car company. I was tasked with driving down the cost of the company’s top revenue-generating package and was able to achieve 50% cost reduction through a new purchasing strategy (including new vendor & product qualification). In the second summer I was responsible for leading technical training at new partner locations in the U.S. and Canada, and culminated the internship with the project of developing, testing, and supporting the production launch of the brake kit for the Audi R8.