Creative Director
Current- Led 6 person creative team consisting of video, social media, photography, storytelling and strategic marketing to communicate event information impacting nearly 8,000 community members- Developed the overall branding, visual style and creative vision for over 20 projects and campaigns annually, ensuring they align with brand objectives and the organization marketing strategy - Increased facebook, instagram and youtube engagement 10x- Managed the creative process for weekly and long-term projects ensuring all are delivered on time and within the estimated budget of $500 to $10,000 per project- Implemented new strategies for our website and YouTube that 4x our viewership and engagement- Oversaw and edited weekly emails to over 4,000 people with an over 50% open rate- Planned/led with senior leadership more than 100 annual events for over 2,000 community members- Coached Senior Leadership and team leads on the best tools to maximize effectiveness in communication to groups from 50 people to 50,000 people