Digital Creative Director
Current- Implemented digital media strategy that increased online donations from 6.4 million in 2018 to 11.5 million in 2020- Increased both the reach and engagement of Gary Sinise Foundation’s social media channels (Facebook, Instagram, LinkedIn, and Twitter) by over 400% in two years- Ideated, reinvented, and executed social media strategy and content for all social channels.- Helped Gary Sinise become one of the top celebrities on Reddit and reinvigorated his celebrity brand into the pop culture zeitgeist with more than 10 homepage posts since 2019. The estimate audience reach of these posts is 150 million viewers per post worldwide.