Advertising Campaigns: Manages yearly advertising spend for NMR and Mass Spec product lines. Responsible for strategic direction, media buying and placement, development of downloadable assets, copywriting, overseeing graphic development, ad submissions, and post-campaign analysis and recommendations.Tradeshow Support: Responsible for tradeshow branding and at-show activities for NMR and Mass Spec product lines. Develops key messaging and theme, produces supporting materials, develops floorplan, hires vendors, and partners with Tradeshow Coordinator to order literature, food, A/V, and furniture.New Product Launches: Responsible for all marketing aspects of new product launches including press releases, web page development, social media promotion, advertising campaigns, and at-show events.Marketing Automation: Leverages marketing automation and CRM (Pardot/Salesforce) to track advertising campaign performance and customer journeys. Responsible for marketing qualification of new leads, development of personalization and engagement programs, and database analysis. Provides strategic recommendations for audience segmentation and improving quality of data collected.Market Research: Collects, analyzes, and reports research results with recommendations for improvement. Including but not limited to qualitative interviews and voice-of-customer surveys.Email Marketing: Responsible for all email marketing for NMR and Mass Spec product lines. Includes A/B testing, email list scrubbing, and performance reporting/analysis.Social Media: Develops social content strategy to enhance JEOL’s brand and emphasize product capabilities. Manages paid social advertising campaigns. Reports recommendations for improved social strategy based on results analysis.Public Relations: Maintains a relationship with press partners to obtain earned media coverage of new products and novel applications for NMR and Mass Spec instrumentation.

Interfaces with and maintains data in JEOL USA’s B2B marketing CRM software (Pardot/Salesforce)Develops and produces communications to enhance JEOL’s brand and emphasize product capabilities.Works with the team to implement effective marketing communications to drive performance (promotional flyers, targeted email campaigns, etc.).Interfaces with sales and product management to ensure successful execution of marketing activities.Undertakes and assists with new product launches.Drafts communications to post on social media, performs various Marketing activities and copywritingSupports the Product Marketing Manager in establishing and evaluating marketing strategies and plans

Evaluated market results of all programs, including detailed analytics and reporting on product sales for all product lines using Vlookups and Pivot TablesCoordinated with operations, education, and marketing departments to develop in-store merchandising plans, designing support materials using Adobe SuiteDeveloped and coordinated with vendors and distributors all aspects of in-store/salon merchandising activity and social content, advising on best practicesFacilitated inventory turnover and availability with suppliers and distributors, served as main point of contact in vendor relationship managementDetermined customer needs through research and market dataWordpress Web ManagementConstant Contact Email Marketing Campaigns

Managed content marketing campaign to drive web traffic and conversionsOptimized for on-page SEOWorked with Marketing Agency to improve PPC campaign, including keyword researchMonthly reporting on Google AnalyticsWordPress web management

Managed, executed, and reported on social media content strategy for two luxury brandsCreated supporting marketing materials for capsule campaigns using Adobe Illustrator, InDesign, and PhotoshopAdjusted marketing collateral to meet local salon needsMonthly distribution of marketing promotion presentation to internal team

Managed blog content strategy, optimized for on-page SEOManaged 7 corporate Twitter accounts using Hootsuite, improve following of main account by 200%Created master RFP document to be used to meet future requestsLead generation for sales team via social listeningSquarespace web management

Wrote Press Releases for local media outletsCreated Promotional Video aimed at attracting new membersCreated and Implemented Membership Survey with intent of improving classes and eventsRecorded and Edited Video Footage for the Danvers Community Access Cable Station

Created and recorded client invoicesMaintained client files and implemented new system of organization to simplify the filing processAssisted with bookkeeping responsibilities within Quickbooks and minor client projects

Created monthly Bulletin Boards, Door Tags, and Educational Programming aligned with central themesBuilt a community among residents through active engagement and eventsActed as a first responder to emergency situations within the Residence Halls

Compiled collateral of marketing campaigns for client presentation and reviewWrote press releases published in local media outletsManaged social media accounts to increase follower engagementPerformed research tasks to inform marketing campaigns