With no prior experience and contact, Nik Cooper found and started the Nik Cooper Group in 2010. Propelled by a strong 'we rise by lifting others' mentality, he developed a YouTube channel into one of the biggest and well respected music curation channels on YouTube counting more than 230M views and 880K followers.Using the global reach and deep contacts in the music industry, Nik decided to launch the Nik Cooper Music record label to give upcoming artists a better opportunity in the industry counting millions of streams on platforms like Spotify, YouTube, Apple Music, Deezer and more.Additionally, Nik also launched a well known branding and marketing agency in Israel to help businesses develop their digital presence using high-end branding and marketing strategies.

Developing social presence and branding for businesses in Israel.

Nik Cooper Music is an independent record label and music curation channel specialising in festival music counting more than 1,000,000 followers and 300,000,000 streams over the web.- Grew a record label to a catalogue of over 100 releases counting millions of streams across platforms like Spotify, YouTube, Apple Music, Deezer and more- Discovered tens of upcoming artists and helped developing their career- Grew the YouTube channel to 884,000 subscribers and 250,000,000 views- Spotify, Facebook, Instagram and Soundcloud pages count more than 100,000 followers- Worked and partnered with well-known brands in the industry such as Universal Music Group, Sony Music Group, Warner Music Group and many more.The Nik Cooper Music brand was successfully sold on January 2023.