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- Led team of 15+ including performance marketing, marketing analytics, and CRM- Helped bring down CAC by over 50%- Helped build CRM personalization and automation.- Built entire marketing reporting automation- Grew user acqusition scale by 100%

Helping Shopsy by Flipkart reach the next 400 million customers online.- Set up marketing process ground up- Setting up reporting and app analytics to align with business metric- Helped growth of user growth while decreasing user acquisition costs- Helped build mid and long term strategies for Shopsy- Worked closely with the product on retention and acquisition initiatives- Worked closely with the leadership to bring the vision of reaching the next generation of internet buyers to reality.

Leading team of 9 amazing customer success managers to help over 200 clients across India in improving their marketing efficiency using Appsflyer. - Workin closely with product tech and support to help clients- Voice of clients inside the company- Contributing to cross-sell and upsell - Contributing to product roadmap to make sure most clients needs are addressed

Measur-ed is first of its kind Measurement and Analytics consultancy based on the core belief of "What gets measured, gets managed" Founding the consultancy worked closely with multiple clients ranging from early-stage startups to conglomerates to help them with -improving user acquisition efficiency -growing revenue -CRM planning and setup-Automating reportingAppsFlyer, Adjust, Adobe Analytics, Clevertap, MixPanel.

-- User acquisition via paid channels -- Organic growth -- Mobile / App strategy and Analytics-- User retention with CRM initiatives-- Working closely with product tech and analytics for growth initiatives-- Played pivotal role in setting up marketing and web/App Analytics Appsflyer, Clevertap, Google Analytics,

At Myntra I handle techno commercial role of a marketer / product manager. While running performance marketing campaigns I also work closely with tech team to set up tracking and analytics not only for campaign tracking but for organization wide stake holders.Brief Summery of tools I work with:Google Adwords for performance marketing / app installs / app engagement / re-marketingApsalar set up for tracking install / revenue attribution.Google Analytics Premium: Lead project of instrumenting advanced tracking of Google Analytics Premium with mobile app along with enhanced eCommerce which is 1st instrumentation of GAP with enhanced eCommerce in India.Localytics: led project of instrumenting localytics for along with automation of in-app and push notifications.

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I am Owner and CEO for Can & Will. My responsibilities include · Marketing · Project Management.· Strategic planning· Branding