Nora Robertson Email & Phone Number

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

People and content manager with a focus on a user-focused approach. My role is a mix of content development, strategy, editing, and managing a team of smart writers who want to help people find what they're looking for.

Seattle, Wa, Us

I helped user get the information they need, when they need it by blending usability and content strategy.At RealSelf I:* Translate complex concepts into simple, compelling messages* Identify and alleviate community pain points with content-driven solutions* Develop strategies to boost frequency, quality, and business impact of user-generated content (UGC)* Maximize content effectiveness in key distribution channels, including the RealSelf newsfeed, email, social media, and external partner channels* Use a data-driven approach to content creation, testing, and iteration* Develop our brand voice and manage style guides* Created process for publishing content-based industry partnerships* Lead localization plan for global content expansion

Seattle, Wa, Us

I taught the final class in the University of Washington Professional & Continuing Education Social Media Certificate program.The class focuses on Implementation and Tactics and applies the knowledge from the previous two courses to a final social media plan for a real client.

Clients included:Metropolitan GrillElliott's Oyster HouseWing DomeCentury BallroomSwink Style BarInn at the MarketSeattle Art MuseumHurryOutSwopBoard.comSeattle South Asian Film Festival

Seattle, Wa, Us

Responsible for developing and designing content strategy for the University of Washington School of Law website, e-newsletters, and digital communications to reach key law school stakeholders and the global legal community. A key component of the position involves working with individual departments to achieve their unique goals while presenting a unified brand for the law school and University of Washington.• Launched website brand refresh and content strategy schedule for robust 15,000+ page website redesign• Designed, edited, and created CSS & HTML for 4 recurring and 50+ unique e-mails and fundraising appeals

Cat Lady of Capitol Hill

Seattle, Wa, Us

Seattle, Wa, Us

As the first Marketing Manager on the Social Media team at Amazon I built the framework for successful online communities across the organization and managed all marketing and editorial aspects of the flagship accounts. • Developed campaigns for Amazon.com Facebook, Twitter, Pinterest, Google+, and YouTube• Increased Facebook fan base from 300,000 to 14 million in 23 months and engagement rates by 35% within 6 months• Developed global social media training for account managers and contributors• Managed supporting communication channels for social media including e-mail and onsite messaging• Acted as Product Manager for internal social media tools

Seattle, Wa, Us

I joined the foundation prior to the launch of a new website, and was part of a fantastic blended team of editorial and technical experts. I was an integral part of the management of social media strategy, developed analytics strategies, and managed the editorial calendar. Additional responsibilities of my role as Digital Media Coordinator included community, project, and content management. Community and Social Media Management:• Contributed to development and daily execution of social media strategy• Monitored online conversations across multiple networks• Documented comment moderation policyProduction and Project Management:• Monitored traffic desk and assigned tasks based on employee utilization and expertise • Prepared metrics and reputation reports for web traffic and social media engagement. Analytics tools used included Omniture, Radian6, Sysomos, comScore, RowFeeder, CoTweet, and Crimson Hexagon• Identified key performance indicators (KPIs) for gatesfoundation.org and related channels• Performed site production tasks (tagging content with metadata, adding or removing links, uploading graphics, editing text for typos or errors, press release publishing, photo gallery creation, HTML coding)Content Management:• Wrote web content including content for gatesfoundation.org, YouTube, Twitter, and Facebook • Managed editorial calendar for gatesfoundation.org, social media, and e-mail communications• Edited web content including annual reports, press releases, and homepage updates• Executed search engine marketing (SEM) including keyword research and campaign management• Provided search engine optimization (SEO) best practice information• Developed and managed e-mail campaign strategy

Costa Mesa, Ca, Us

Speakeasy is a telecommunications company specializing in VoIP and broadband. As Project Coordinator, I oversaw all projects in the marketing department and managed cross-functional marketing projects. I worked with executives, copywriters, graphic designers, and web developers to manage the process from start to finish. In addition to my project management responsibilities, I was also responsible for search engine marketing (SEM) planning, implementation, and budget.• Optimized online search campaigns to increase conversion rates 15%• Improved workflow, status reports, calendars, and planning to improve project visibility• Oversaw vendor management for UI design project on sales quote tool for partners• Managed integration of Eloqua sales lead nurturing program with SalesForce.com and internal systems

I worked on the web team at a small marketing agency specializing on internal Microsoft Portals.

Brunswick, Me, Us

Answered phones, digitalized records, and managed official insurance records.

Master Class—Accessibility And Inclusive Design

Master Of Communication, Digital Media

Editing Cetificate Program

Bachelor Of Arts, Business Administation - Marketing &Amp; Finance

Education record

Computer Software Engineering