Theo Brainin Email & Phone Number

London, Gb

London, Gb

I provide growth marketing and strategy consulting to startups, SMEs and charities. Clients include the MarTech startup Leadsie; impact investment fund Adeline Arts & Science, and global health charity Stema.

London, United Kingdom

As Marketing Director and member of the senior management team, I helped StoryTerrace to scale over 10x in revenue and scale from 5-50+ employees (and 600+ freelance writers). Other highlights included landing a space at Harrods, running a successful £600k crowdfunding campaign on Seedrs, and presenting the company's successful pitch on Dragons' Den alongside our CEO.Day-to-day I was responsible for a huge growth in leads driven by performance marketing and a continuous process of growth experiments. Our team developed a reputation for consistently meeting our KPIs, the ups and downs of startup life notwithstanding. I was our CRM and data expert responsible for establishing effective systems and automations to nurture leads and collaborate with our sales team. Alongside our CMO I was responsible for recruiting and managing a rapidly growing team of in-house and freelance marketers, designers, content producers and developers.As a longstanding member of the core management team I also contributed to the direction of the company as a whole, helping to lead strategic exercises such as company-wide OKR setting.Key areas of expertise built during my time at StoryTerrace were:- Performance marketing (SEM + Paid Social)- CRM management- Lead Nurture- Marketing Automation- Conversion Rate Optimisation- Growth Experiments- User Research- Business Intelligence- Sales/Marketing operations- Strategy and OKR setting- Crowdfunding

London, United Kingdom

Working with small businesses establishing new websites, blogs and social media channels; writing and editing content; conducting search engine optimisation, providing photography, etc. Clients included an antenatal centre and a tech-publishing startup.

Oxford

Carried out scoping project for the politics department, guiding future research into the relationship between media coverage and the political salience of constitutional issues. Provided a literature review, and detailed surveys of statistical data and press coverage concerning the 2011 AV Referendum and the Scottish Independence Referendum.

London, United Kingdom

Freelance producer responsible for on-the-day live panel discussions - selecting and securing high profile guests at short notice, producing concise research and briefings for presenters, and arranging last-minute studio logistics across the globe.

London, United Kingdom

Greater New York City Area

- Working on The Brian Lehrer Show, responsible for conducting research and scripting interview prep, recording and editing audio material. - Contributed to the direction of the show, selection and suggestion of segment ideas.- Managed day-to-day administration, including editing the show’s website and database, screening live calls and liais- ing with guests.

Greater New York City Area

- Focused on gaining coverage in top business media outlets for financial clients- Working with global agency broker and frontier market specialist Auerbach Grayson - Working with policy and market analysts at MF Global's Washington Research Group- Creating press releases for International Business Wales

- Commissioned, coordinated and wrote interviews and features for start-up independent magazine, now distributed throughout the UK, Paris and New York.

- Expanded revenue sources of independent publisher of Oxford University’s best-known student publications through club nights and increased display advertising. Maximized cost-efficiency by distributing all titles as supplements to the weekly paper.- Mediated disputes, and advised on editorial and legal issues.- Launched new magazine: Bang! Science.

- Promoted from comment editor to run newspaper with circulation of 15,000 and staff of 50+- Redesigned newspaper introducing new multimedia and print features, and secured interviews with prominent figures including (then) Deputy Prime Minister Nick Clegg, former Mayor of London Ken Livingstone, General Sir Mike Jackson (head of the British Army following the invasion of Iraq), and the Coen brothers.- Newspaper was shortlisted by The Guardian Student Media Awards in three categories, including Publication of the Year.

> Designed and launched event website for 1,000+ guests, generating over $158,000 of revenue through ticketsales and sponsorship, and selling out tickets months ahead of event date. > Produced and distributed promotional materials, sponsorship packs, wristbands and programs.

Bachelor Of Arts (B.A.), Philosophy, Politics, Economics, First Class Honours

Activities and Societies: Oriel College Ball, Junior Common Room, Cherwell Newspaper, Oxford Student Publications Ltd- Editor of Cherwell.

Graduate Diploma, Law, Distinction

Activities and Societies: Competed for City University in the national British Parliamentary debating championships (the John Smith.

Master Of Philosophy (Mphil), Politics: Political Theory

Awarded Arts & Humanities Council full merit-based scholarship to undertake the MPhil in Politics. My research focussed on the role.