Blogs, web content, newsletters, corporate correspondence

Manage day-to-day operations of the affiliate program, including relations with affiliates, networks, and partnerships. Build, develop, and nurture relationships, while at the same time be comfortable analyzing and working with large amounts of data: essentially be both personable and analytical. Be driven to meet and exceed the goals of both One People Productions and our partners. Work to optimize and grow both new and existing affiliate partners for the program. Keep affiliates engaged with… Show more Manage day-to-day operations of the affiliate program, including relations with affiliates, networks, and partnerships. Build, develop, and nurture relationships, while at the same time be comfortable analyzing and working with large amounts of data: essentially be both personable and analytical. Be driven to meet and exceed the goals of both One People Productions and our partners. Work to optimize and grow both new and existing affiliate partners for the program. Keep affiliates engaged with One People Productions through creative campaigns, marketing, and communication. Identify and learn from high volume affiliates, share knowledge (as appropriate) with smaller affiliates in order to grow their production. React to daily and hourly metrics reports to take decisive action in order to optimize and grow the One People Production affiliate program.Responsibilities: Manage relationships for a growing program of strong affiliates who use multiple media typesTrain clients to use marketing tools and encouraging out of the box thinkingUtilize collaborating and influencing skills to achieve customer satisfactionleverage best practices to drive improvement of affiliate channelCreate and implement a client on-boarding processDatabase and CRM managementDevelop benchmarking, trending analysis and marketing consultation outreachDrive process efficiencies and cost savings strategiesIdentify and capitalize on growth opportunitiesCollaborate with other team members on cross-functional initiativesConduct market research and competitive analysis in order to identify opportunities for growthReact quickly to issues and market shifts as they ariseNegotiate and manage contracts and commission structures for affiliatesExcellent relationship management skillsExtremely self-motivated individual with strong work ethicAbility to work independently as well as part of a teamPrecise and effective written and verbal communication skills Show less

Served as one of two single points of contact responsible for facilitating all aspects of client program including web booking tool implementation, financial health, retention and client satisfactionResponsible for achievement of contracted AgreementsProvided and ensured best-in-class service from teamGrew sales through training clients to use marketing tools and encouraging out of the box thinkingDeveloped benchmarking, trending analysis and marketing… Show more Served as one of two single points of contact responsible for facilitating all aspects of client program including web booking tool implementation, financial health, retention and client satisfactionResponsible for achievement of contracted AgreementsProvided and ensured best-in-class service from teamGrew sales through training clients to use marketing tools and encouraging out of the box thinkingDeveloped benchmarking, trending analysis and marketing consultationDrove process efficiencies and cost savings strategiesSupported key accounts' strategic directionEnsured savings and performance measures were metProvided feedback to the customer regarding success against agreed upon program objectivesTook an innovative approach combined with leveraging best practices to drive continuous improvementUsed collaborating and influencing skills to achieve customer satisfactionCo-managed AAA account consisting of 50 partners and $500 million in annual salesDirectly managed 136 Convention and Visitors Bureau accounts Show less

STA Travel Annual Conference and Tradeshow for 200 people in New OrleansTravelGlitter.com - published several destination articles

Developed strategic marketing and sales plan for Business Development departmentOversaw Sales efforts from Meetings and Conventions to Leisure Tourism to niche/diversity marketingFocused on maintaining and increasing the bureau's position within the travel and meeting industriesDeveloped e-communication programs for the meetings and travel industriesPlanned sales missions and client presentationsAssisted in the creation of online packages targeting meeting planners and… Show more Developed strategic marketing and sales plan for Business Development departmentOversaw Sales efforts from Meetings and Conventions to Leisure Tourism to niche/diversity marketingFocused on maintaining and increasing the bureau's position within the travel and meeting industriesDeveloped e-communication programs for the meetings and travel industriesPlanned sales missions and client presentationsAssisted in the creation of online packages targeting meeting planners and leisure travelersProfessionally represented the city at signature industry tradeshows while networking with key clientsBuilt and maintained client relationshipsWorked with local product (hotels, restaurants, spas, shops) to fine tune their marketing strategies and increase sales opportunities Show less

Coordinated marketing efforts of several international offices; neighboring Convention and Visitors Bureaus and Chambers of Commerce to increase tourism and bring more business to Los Angeles CountyManaged Destination Review programs to ensure positive bureau image and onsite client satisfactionManaged budgets and enlisted support of hospitality community to meet budgetary goalsDeveloped and introduced new itineraries, product and brands to tour and receptive… Show more Coordinated marketing efforts of several international offices; neighboring Convention and Visitors Bureaus and Chambers of Commerce to increase tourism and bring more business to Los Angeles CountyManaged Destination Review programs to ensure positive bureau image and onsite client satisfactionManaged budgets and enlisted support of hospitality community to meet budgetary goalsDeveloped and introduced new itineraries, product and brands to tour and receptive operatorsRepresented Los Angeles, the Bureau and Los Angeles World Airports to domestic and international travel writers, community relation agencies and visitor industry professionalsAssisted in the development of marketing tools such as web site, online photo library, travel planners' guide, maps, and promotional itemsHelped member companies broaden their international and/or domestic customer basesEstablished and maintained strong relations and cooperative programs with Los Angeles area attractions, hotels, restaurants, as well as independent city destinations within the county of Los Angeles and within the State of CaliforniaGenerated potential business for LA County business in the form of sales leads, tour operator site inspections, and hands on business strategizing with LA INC. membersComposed press releases and worked with media on their Los Angeles County assignments; presented story ideas, supplied resources and local contacts Show less

Worked in the development and implementation of international marketing projects with American, European, and Asian marketing representatives