Theo Koper Email & Phone Number

Leusden, Utrecht, Netherlands

Leusden, Utrecht, Netherlands

As Marketing Manager at Interstellar, an IT service provider, I played a key role in supporting the M&A strategy by focusing on marketing integration as we brought multiple brands together, increasing our team size from 100 to over 800 employees. I served as the primary marketing contact for key partners, including major players like Microsoft, Dell, and HPE, while leading the Demand Generation and Growth teams to align marketing efforts with business objectives.➛ Led a team of 5 FTEs in developing and executing GTM strategies.➛ Directed ABM and innovative social media strategies for targeted growth.➛ Managed vendor relations, MDF claims, and marketing budgets to maximize ROI.➛ Oversaw key events and sponsorships, enhancing brand visibility and engagement.➛ Collaborated with sales and product teams to ensure cohesive strategy execution.➛ Promoted a data-driven culture, using analytics to optimize campaign performance.➛ Managed website migrations and refined brand identities during integration.➛ Implemented SEO and analytics frameworks to facilitate smooth transitions across brands.✪ Secured high-impact sponsorships and organized events that enhanced our industry presence.

Amsterdam, Netherlands

Whello is a full-service digital marketing agency based in Amsterdam. As a key player at the agency, my role included:➛ Prospecting for new business opportunities and qualifying leads.➛ Dreaming up and delivering game-changing digital marketing strategies that leave a lasting impact.➛ Providing expert counsel on branding, positioning, digital marketing, and communications to clients.➛ Collaborating with a team of marketing specialists to unleash growth potential.➛ Crafting compelling proposals and executing growth-driven marketing plans with precision.➛ Stepping up as a trusted advisor, connecting specialists and partners for optimal results.➛ Efficiently managing projects to deliver on-time and meet goals.➛ Making a splash at network events and establishing a strong presence in the industry.✪ Increased agency profitability by 30% over two years through long-term client strategies.✪ Achieved a 20% increase in client retention rates by leading cross-functional teams in executing integrated marketing strategies.

Amsterdam, Netherlands

As a co-founder of Independent Expat Finance, I was in the driver's seat for delivering all-around financial services to expats in the Netherlands and Dutch expats abroad. My entrepreneurial spirit was behind:➛ Spotting new business opportunities in the international market.➛ Positioning our services and crafting our brand identity with care.➛ Cooking up a marketing strategy and executing the plan with flair.➛ Setting up sales and marketing activities to drum up new leads.➛ Leading the internal sales support team of 6 FTE➛ Building and nurturing relationships with business partners and customers alike.➛ Tailoring our products and services to fit the needs of expat customers.➛ Managing, maintaining, and expanding our customer portfolio.➛ Presented at well-known expat conferences, seminars and workshops✪ Executed effective marketing campaigns, building a recurring client base of 300+ in our first year.✪ Forged strategic partnerships, doubling referral business and enhancing services for expats.✪ Directed targeted digital campaigns, achieving an 85% growth in online leads and conversions.

Amsterdam, Netherlands

Amsterdam, Netherlands

Almere Stad Area, Netherlands