As the marketing and regional sales manager at Winnov, I was responsible for demand generation and building brand awareness of our company and solutions by leading marketing efforts including website design, content creation, SEO, social media, public and media relations, conferences, sponsorships, webinars, email campaigns, and collateral (print, web, video, and presentations).Working closely with clients and various channel partners, I also helped organizations solve complex technology problems to grow sales in the education and enterprise markets within the western region.- Develop marketing campaigns and strategies for driving new customer acquisition and existing customer growth- Increase awareness through industry publications, social media, content marketing, AV Tech tradeshows and conferences- Oversee marketing events from pre-show, on-site, to post-show activities to ensure Winnov captures the maximum ROI- Grow sales pipeline with high-quality sales leads by developing and executing targeted email marketing campaigns- Increase lead gen by 175% and grow streaming video hardware and software sales in the western region by 250%- Gather market intelligence through surveys, customer and channel engagement, to evaluate and implement strategies- Conduct competitive analysis, strategize, and position company and products to improve competitive advantage

- Educated target audiences on company offerings through presentations, demonstrations, webinars, tradeshows and conferences - Produced and distributed digital and print collaterals including datasheets, brochures, fliers, banners, and case studies - Crafted compelling content and graphics for company website, press, and social media to promote brand and offeringsWinnov is a technology leader in HD capture and streaming and maker of Cbox – the platform that evolves with customer needs. Cbox solutions provide organizations with a cost-effective way to easily capture and share rich media experiences. Fortune 500 companies, leading universities, training organizations, and government agencies rely on Cbox to create the most engaging live and on-demand video experiences for the web and mobile devices. For more information, visit www.winnov.com.

- Responsible for driving lead generation through outbound and inbound marketing and sales activities.- Assisted in the design and execution of marketing campaigns for innovative Google Business Photos product.- Consistently surpassed project quotas and recognized as a top performer based on lead conversions, lowest team expenses, and development of highest performing regional teams.- Managed SMB customer accounts through Salesforce CRM and provided remote team and customer support.- Scheduled and coordinated marketing and promotional activities with decision makers of SMBs- Led, developed, and managed several regional, remote teams in Google Business Photos group- Established and executed best practices to optimize workflow and improve team efficiency - Prepared and presented reports of teams’ performance, budget, and logistics to management

- Efficiently and effectively managed client-facing operations and optimized workflow- Developed and executed new strategies and programs to boost parking revenue by 20%- Assisted in the design and launch of various programs to successfully increase brand loyalty- Developed and transformed team of 25+ employees into elite representatives of the company- Account management through the use of Marriott’s CRM/property management system- Engaged in weekly and quarterly meetings to establish new objectives, design and implement SOPs

- Defined and identified existing and new markets for potential revenue opportunities/streams- Conducted thorough exploratory and secondary research to gain industry insights and key information- Constructed revenue forecasting model and completed in-depth financial analysis- Analysis of qualitative/quantitative data and interpretation into actionable intelligence- Produced comprehensive market study report and presentation of findings for senior management- Successfully secured funding from venture capitalists based on comprehensive report and findings