Theodore Lawrence Email & Phone Number

Roswell, Georgia, United States

• Employee of the Month November 2023• Winner for two 2023 Savvy awards in education/training video and other publications categories.• Led division from a 5-year peak of 27 videos to 58 videos in 2022 (an increase of over 100%).• Produced over 200 live meetings broadcasting through multiple platforms and for government archive utilizing specialized TriCaster software, PTZ cameras, and an enterprise-grade switch board.• Overhauled video archive reducing footprint by 75%, implementing standardized nomenclature, file trees, and increased search-ability.• Increased 2022 yearly Facebook video impressions and views by over 100% and 60% in reactions.• Spearheaded projects as an individual and project leader of groups of 10+. • Implemented technology updates including transitioning to new software for added production value, purchasing cameras and lenses, and coordinating a complete restructuring of portable audio capture systems.• Championed the addition of short-form and vertical video providing tutelage and strategy to team members.• Performed full audit of archived videos dating back to 2017, documenting performance on various platforms, distribution locations and formats, and other essential data/analytics.• Documented live broadcast equipment setup and practices in an interactive pdf overviewing dozens of different interconnected devices, what they do, and individuals responsible for them. • Managed employee supervision providing mentorship and oversight including new training documentation, project assignment and coordination, and tutelage in specialized equipment. • Assisted in RFP creation for contracting an outside organization for additional video production needs, facilitating organizational communication throughout the duration of contract.• Participation in development opportunities such as completing City’s Supervisory Development Program, TriCaster TC-1 and Vyond animation certifications along with a plurality of online certifications.

Marietta, Georgia, United States

Photo, video, voice over, and graphic design for a wide variety of clients specializing in nonprofits and small businesses.

Roswell, Georgia, United States

Content Creation and Distribution- Exceeded comparable area NFP follower growth by 2X across distribution platforms when measured against other local Georgia arts nonprofits.- Created an array of digital content ranging from one-time posts to interconnected project campaigns. This includes public service pieces, event advertisements, calls for donations, and RFPs utilizing CMS systems to maintain cross-platform consistency, presence, and evergreen content.- Managed physical media design and distribution, designing custom banners, program brochures, event fliers, handouts, and maps.New Systems & Processes- Assessed, populated, and implemented new content management system to centralize social media output using SmarterQueue. This allowed for efficient planning and preparation of posts, implementation of rotating evergreen content, and post categorization for better analysis and overall performance.- Created outreach documentation to assure uniform and extensive contact to appropriate networks during artist calls, RFPs, events, and donation pushes. This includes automation through internal financial portals as well as manual execution through specific outlets such as artist registries, Facebook groups, and local event listings.- Implemented and maintained social media analytics to identify efficacy of posts across various platforms and ensuring goals set by the head of marketing were met or exceeded. Created and populated internaldocumentation compiling information from multiple platforms for monthly analysis and review.

Miami, Florida, United States

Creation of the Miami Short Film Festival 2021 promo video

Content Creation and Marketing- Over 40% increase in video views and video time watched on Facebook throughout the course of my video-focused marketing input.- Focus on digital, visual media including but not limited to product photos, event videos, video advertisements, and viral parody videos. These pieces were used as lynchpin material for new beer releases, promotions, and ticket sales.- Print media creation, designing custom labels for limited release beers, layout blueprints for event planners and front of house management, as well as murals, wall paintings and décor for taproom decoration.Tap Room Management- Oversaw employee training and discipline. Helped ensure shifts are staffed and fully operational typically in teams of 4-8 per shift.- Acted as front of house assistant manager in a highly trusted position, opening and closing the facilities, ensuring sales goals were met and exceeded, liaising with key parties for events and tours, etc.- Maintained full functionality of taproom equipment as well as providing quality control on products and services.

Tampa/St. Petersburg, Florida Area

Photo/video content producer responsible for social media strategy and execution increasing overall Facebook followers from 360k to 750k during my 90 day contract coupled with significant gains in YouTube viewership while meeting and exceeding donation and sales goals.

Athens, Georgia

Interning with responsibilities including but not limited to social media management, photographer, content creator, voice actor, ad creation, and ad review.

Athens, Georgia

Build/breakdown of archival 35mm prints, assistance in digital conversion, customer service, event A/V, etc.

Salinas, California Area

Helping schedule, staff and manage a 14 screen cinema servicing thousands of people per week. Responsibilities ranged from general maintenance, bookkeeping, scheduling, online updates, staff management, bilingual customer service, print build/breakdown, digital ingest, projection, etc.

Seaside, Ca

Responsible for calendar updates, photography, reviews and news articles. My butterfly nectaring experiment article drew more reader response than any other article in 2011.

5920

As assistant Manager, I was responsible for sales, cleaning, organization, customer relations, register/ticket/pass count, closing duties and maintaining displays.

Atlanta, Georgia, United States

Master Of Arts (Ma), Telecommunications Management, 3.9

Activities and Societies: Graduated top 10% of class

Bachelor Of Arts - Ba, Journalism

Activities and Societies: AthensExchange.com, Red&BlackWhile earning my 2 BAs during my first 3 1/2 years at the University of Georgia, I.

Bachelor Of Arts - Ba, Film/Cinema/Video Studies

Film Studies BA

Front End Web Development Certificate, Web Page, Digital/Multimedia And Information Resources Design, 100

Graphic Web Design Certification, Web Design, 94

High School Diploma, General Studies, 4.0+

Activities and Societies: graduation with honors, poetry club president, anime club president, AP scholar of distinction