Theo George Email & Phone Number

Santa Monica, Ca, Us

Brooklyn, New York, United States

Summary: Working to promote and expand the reach of BAM's dynamic film programming. Spearheading strategic partnerships and marketing initiatives that focus on fostering a community-oriented space for movie lovers.* Strategic Planning: Develop and implement effective positioning strategies and audience segmentation for BAM's Film program that align with the organization's mission-driven approach.* Audience Development: Implementing audience development initiatives like influencer engagement to consistently increase cinema audience size and engagement.* Strategic Partnerships: Proactively identify, cultivate, and manage strategic partnerships with cultural organizations and community groups to enhance BAM's cinema programming reach and impact.

Provided guest lectures at:- Johns Hopkins University - Washington College- Maryland Institute College of Art (MICA)- University of Maryland, Baltimore County (UMBC)Lecture Topics:- Arts Marketing & Audience Development- History of Black Film- History of Black American Counterculture- Intro to Black Queer Film StudiesAlso taught a semester-long course for junior and senior students at Friends School of Baltimore in 2020 and 2021 on the history of Black American counterculture.

Baltimore, Maryland, United States

The Maryland Film Festival owns and operates the historic Stavros Niarchos Foundation Parkway Theatre (SNF Parkway) in the Station North Arts District in Baltimore. As the Marketing & Communications Director, I am responsible for the development and execution of the organization's marketing, public relations, and communications strategy and contributing to MdFF’s organizational strategic operations. I also supervise the marketing team which consists of a Marketing Associate and Sales Manager.

Baltimore, Maryland Area

Summary: Served as the Marketing and Communications Director for an independent, Quaker school in Baltimore, MD. Responsible for developing the School's strategic marketing and communications strategy and promoting a compelling and unifying brand identity throughout all communications channels. Duties included: brand management, strategic planning, leading crisis communications planning and response, media planning and relations, reporting on data and analytics, and managing the Digital Media Specialist and marketing interns.Key Results:• Led the School through a comprehensive, one-year brand messaging update project which included: drafting an RFP, scoring proposals, serving as the liaison between the School and consultant team, organizing focus groups, and leading the rollout of updated brand messaging.• Led a content plan overhaul along with Digital Media Specialist which resulted in explosive social media growth (45% growth in Instagram followers and nearly 200% increase in Instagram engagement since 2018).• Formed the School's first-ever Marketing and Communications Committee which streamlined communications across campus.• Created a data and analytics dashboard to streamline reporting.• Created and taught a Black history elective for Upper School seniors and juniors.

Baltimore, Md

Summary: Served as the lead communications strategist for a startup nonprofit real estate developer and its projects. Responsible for developing high-level marketing and communications campaigns for two multi-million dollar real estate projects: Open Works and Motor House. Duties included: managing media relations and crisis communications, managing digital comms (website, social media accounts, and email newsletters), and supervising/managing external vendors, interns, and fellows.Key Results:• Led the strategic rebranding efforts for nonprofit arts hub, Motor House, which included: creating a brand identity guidelines document, securing media placements, updating all graphic design colalteral, and leading the website redesign project.• Secured media placements in both regional and national publications, including: FOX45, Southwest Airlines Magazine, and Baltimore SUn.• Implemented audience development initiatives at Motor House that increased Facebook audience by 60%, Instagram audience by 70%, and weekly website traffic by over 200% in 1 year.

Washington D.C. Metro Area

Directed digital engagement program for the nation's leading transgender rights advocacy organization. Duties included overseeing NCTE’s online properties — 50,000 member email list, website w/ 3,000+ visitors per day, blog, and social media channels—50,000+ Facebook fans, 40,000+ Twitter followers. Also responsible for designing web graphics, publications, and promotional materials. Key Results: • Project manager for year-long website redesign project that featured the first-ever interactive name and gender change guide.• Part of team that designed and executed communications plan for the largest survey of trans people, the 2015 U.S. Trans Survey. This included: building a microsite and landing page to collect 14,000 email addresses prior to launch, writing copy for emails, designing all print and digital graphic collateral, and building digital advertising campaigns. Ultimately tripled the number of respondents from 2009 with nearly 28,000 total respondents. • Designed viral digital advertising campaigns that doubled number of Facebook fans (23,000-50,000), Twitter followers (23,000-41,000), and email list (15,000-40,000) in less than 2 years.

• Worked with and reported directly to Executive Director to manage a $1.1 million programming budget and manage 20+ contemporary dance, arts educational, and community-based programs at 349-seat theater and 140-seat dance studio• Supervised: Programming Assistant, Box Office Manager and Front-Of-House staff

• Managed comprehensive database update project• Provided various programmatic support to Executive Director

Summary: Center for Arts Management and Technology is an applied research center at Carnegie Mellon University that is dedicated to investigating how technology can improve and enhance the practice of arts management. My duties included: managing social media accounts and providing weekly blog content geared toward providing arts managers with insights on best practices and emerging technologies. Part of a team that increased 'Technology in the Arts' blog web traffic by 250% (3,000-7,600 daily visitors).• Published white paper on best practices in digital marketing for jazz and classical music organizations• Conducted research on technological trends in the arts management field• Weekly blogging for 'Technology in the Arts' website• Detailed tracking of blog and social metrics and performance

Greater Pittsburgh Area

• Served as Project Manager for inaugural Pittsburgh JazzLive International Festival• Managed JazzLive Festival social media and website presence; developed online promotional content• Served as artist and press liaison • Assisted with management of Gallery Crawl events and other summer educational programs (Reed Dance Intensive, Hip Hop on L.O.C.K.)

• Conducted a historical research project on the arts and Civil Rights Movement in Baltimore entitled “African American Cultural Resistance to Racial Discrimination in Old West Baltimore, 1930-1980”• Presented research at universities across the country including Penn State University, the National McNair Scholars Conference in Delevan, Wisconsin and the University of Maryland

Ma, Arts Administration

Coursework included: Project Management, Financial Analysis, Empirical Methods for Public Policy and Management, Applied Economic.

Ba, Africana Studies

Activities and Societies: Africana Studies Council of Majors (Secretary), WBMC Campus Radio (Jazz Music Director, On Air Personality), Pep.

Education record

Activities and Societies: Sophomore Oratory Contest Winner, Jazz Band (guitarist), Created school's annual 'African American History Month.