Crystal Lay Email and Phone Number
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Crystal Miller Lay is the Chief People Officer and Executive of GBS Worldwide, an end-to-end Talent Attraction Firm specializing in employer branding, recruitment marketing, media management, and organizational talent transformation. With over 20 years of experience in marketing strategy, behavioral psychology, brand experience management and award-winning digital marketing, Crystal and her team, work with late stage startups to multi-national, Fortune 10 organizations for over 100 companies with over a repeat clientele rate of over 90%. Her focus is to improve talent attraction, organizational design, and better the world of work. When the pandemic hit, Crystal saw a deepened need to help employers better understand the psychological shift happening with workers and so returned to school to pursue a Masters in Leadership and Organisational Innovation through the University of Wales, specialising her research in EVP, Employer Brand and the employment gap for the Neurodiverse Workforce. In 2025, Crystal will finish a second Masters of Science in Industrial Organizational and Business Psychology from the University of Wolverhampton. In 2023, Crystal conducted the largest known study of its kind on neuroinclusion, researching the gap in EVP development, specifically as it applies to those with disabilities and the neurodiverse and is continuing her Doctoral research in Cognitive Neuropsychology with UWTSD. As part of her commitment to community outreach, Crystal runs the teen group and teen parent support program for the Freddie Ford Family Foundation, supporting teens and families with Autism Spectrum Disorder (ASD). With this group, Crystal conducted research investigating the prevalence and perceptions of bullying for students with ASD in Missouri schools for her graduate project with Partners in Policymaking, associated with the Missouri Developmental Disabilities Council. This research study was published September 2023, and members of the teen group worked with Crystal to create educational resources and handouts for educators, lawmakers, and community members. You can learn more about this initiative at MissouriSafeatSchool.org. Associations: TBA Board Member, SIOP, ATAP Global Specialties: workforce talent strategies, global employment branding, recruitment marketing and acquisition, cultural transformation strategy development, neuroinclusion development strategies, employment communications, digital marketing, social media strategy, training, content development, workforce skills planning, recruiting, talent attraction, public speaker
Gbs Worldwide
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Chief People Officer And ExecutiveGbs Worldwide Nov 2012 - PresentDallas, Tx, UsAs the Chief People Officer, developing and executing human resource strategy in support of the overall business plan and strategic direction of the organization, specifically in the areas of employer brand, succession planning, talent management, organizational and performance management, DEIB strategy, training, development and compensation of our people. As CEO and leader for GBS, I help organizations create, reengineer and revitalize their talent & employer branding strategies to achieve their Talent Attraction & retention goals. Special focus on inclusive employer branding, candidate behaviors and behavioral psychology, and employer branding through workforce marketing & social collaboration. I also serve as an advisor and external analyst to numerous corporate and government clients in the areas of HR and talent attraction technology.We've done employer brand, recruitment marketing, and award-winning digital marketing work with Eli Lilly, Pier 1 Imports, WOW! Cable, Kiewit Energy, Kerry, Glanbia GPN, Buffalo Wild Wings, AT&T, eHarmony, American Heart Association, New Western, and more. Reach out and let us know how we can help achieve your goals.
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Editorial StaffRecruitmentmarketing.Com Jul 2024 - PresentNorwalk, Connecticut, UsAs an Editorial Contributor at RecruitmentMarketing.com, I leverage over 20 years of expertise in marketing strategy, behavioral psychology, and brand experience management to deliver insightful and impactful content. My contributions focus on the evolving landscape of recruitment marketing, employer branding, organizational psychology, and the integration of innovative technologies, such as AI, in talent attraction strategies.My work involves: • Creating Engaging Content: Writing articles, video segments, research, and guides that provide actionable insights and best practices for recruitment professionals. • Thought Leadership: Offering expert analysis on emerging trends and challenges in the recruitment marketing space, helping organizations stay ahead in a competitive market. • Collaborative Innovation: Working with a dynamic team of professionals to produce content to inform, inspire and educate our audience, fostering a deeper understanding of effective talent transformation and recruitment marketing strategies. -
Chief Strategy Officer (Cso)M3 Talent Consulting Sep 2009 - Sep 2012UsWe provide HR & OD Strategy and Program Development, Recruitment Strategy Consulting, Social Recruiting Training, Recruitment Marketing, and Digital Strategy services to the HCI/HR Vendor Community. Business line acquired by Ajax Workforce Marketing Q3 2012. *Even when I was associated w/ full-time roles; I kept M3 as the banner under which I’d take on various speaking/training assignments or projects outside of my associated Company’s expertise. -
National Program DirectorKaye/Bassman International Feb 2004 - Nov 2010Plano, Texas, UsTexas- Offshore Energy Team Leader at Kaye/Bassman International. National Program Director for Residential Construction & Real Estate PracticeSpecialized in talent acquisition and innovative sourcing strategies for large-scale hiring initiatives, training, culture and employer branding, and HR consulting.KBIC is one of the largest (top 20) retained executive search firms in the US and has been in business since 1981 & multi-year award winner for Best Place to Work for both Dallas/Fort-Worth & State of Texas. Team Size: 20, Revenue $109MM -
Head Of Human Resources, Talent Attraction & OdSotherby Homes May 2007 - Sep 2009UsOverall responsibility for Human Resources, Talent Attraction, Recruiting, Payroll, Internal Communications, and Organizational Development functions for multi-site, regional real estate company. Team Size: 10 Direct reports, 33 indirect reports, $2.1MM budget Planned & managed the Workforce Reduction after the Industry downturn in the Great Recession & continued to consult on Workforce Risk Mitigation through Company Closure.
Crystal Lay Skills
Crystal Lay Education Details
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University Of WolverhamptonIndustrial And Organizational Psychology -
University Of Wales Trinity Saint DavidOrganizational Leadership And Innovation
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University Of WolverhamptonCounseling And Applied Psychology
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New York UniversityModern Journalism
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Fort Hays State UniversitySociology
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Cornell UniversityGeneral
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Keller High School
Frequently Asked Questions about Crystal Lay
What company does Crystal Lay work for?
Crystal Lay works for Gbs Worldwide
What is Crystal Lay's role at the current company?
Crystal Lay's current role is Global Employer Branding & I/O Psych Executive ♦ Chief Executive @ GBS & EB @ Zoom, NW ♦ MBA, MSc IOP Candidate ♦ Speaker, Writer ♦ #Neurodivergence Researcher ♦ Board Member, Freddie Ford, SSD PAC ♦ APA, SIOP, AIVA.
What is Crystal Lay's email address?
Crystal Lay's email address is cr****@****dia.com
What is Crystal Lay's direct phone number?
Crystal Lay's direct phone number is +121458*****
What schools did Crystal Lay attend?
Crystal Lay attended University Of Wolverhampton, University Of Wales Trinity Saint David, University Of Wolverhampton, New York University, Fort Hays State University, Cornell University, Keller High School.
What are some of Crystal Lay's interests?
Crystal Lay has interest in Human Resources, Training And Organizational Development, Children, Blogging, Executive Coaching, Education, Science And Technology, Human Rights, Power Walking, My Family.
What skills is Crystal Lay known for?
Crystal Lay has skills like Recruiting, Talent Management, Employer Branding, Strategy, Training, Human Resources, Temporary Placement, Social Media Marketing, Leadership, Sourcing, Social Networking, Personnel Management.
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