Crystal Miller Lay is the Chief People Officer and Executive of GBS Worldwide, an end-to-end Talent Attraction Firm specializing in employer branding, recruitment marketing, media management, and organizational talent transformation. With over 20 years of experience in marketing strategy, behavioral psychology, brand experience management and award-winning digital marketing, Crystal and her team, work with late stage startups to multi-national, Fortune 10 organizations for over 100 companies with over a repeat clientele rate of over 90%. Her focus is to improve talent attraction, organizational design, and better the world of work. When the pandemic hit, Crystal saw a deepened need to help employers better understand the psychological shift happening with workers and so returned to school to pursue a Masters in Leadership and Organisational Innovation through the University of Wales, specialising her research in EVP, Employer Brand and the employment gap for the Neurodiverse Workforce. In 2025, Crystal will finish a second Masters of Science in Industrial Organizational and Business Psychology from the University of Wolverhampton. In 2023, Crystal conducted the largest known study of its kind on neuroinclusion, researching the gap in EVP development, specifically as it applies to those with disabilities and the neurodiverse and is continuing her Doctoral research in Cognitive Neuropsychology with UWTSD. As part of her commitment to community outreach, Crystal runs the teen group and teen parent support program for the Freddie Ford Family Foundation, supporting teens and families with Autism Spectrum Disorder (ASD). With this group, Crystal conducted research investigating the prevalence and perceptions of bullying for students with ASD in Missouri schools for her graduate project with Partners in Policymaking, associated with the Missouri Developmental Disabilities Council. This research study was published September 2023, and members of the teen group worked with Crystal to create educational resources and handouts for educators, lawmakers, and community members. You can learn more about this initiative at MissouriSafeatSchool.org. Associations: TBA Board Member, SIOP, ATAP Global Specialties: workforce talent strategies, global employment branding, recruitment marketing and acquisition, cultural transformation strategy development, neuroinclusion development strategies, employment communications, digital marketing, social media strategy, training, content development, workforce skills planning, recruiting, talent attraction, public speaker
Listed skills include Recruiting, Talent Management, Employer Branding, Strategy, and 46 others.
