My focus is to direct and oversee the operations, financials and marketing service delivery of the Model FA. I report directly to the CEO and oversee internal marketing teams. Responsibilities include aligning and unifying people, processes, and technology to drive growth marketing.- Act as a Fractional Chief Marketing Officer for financial advisory firms that engage with Model FA as part of our Chief Growth Officer program. My role is to consult these firms on marketing initiatives that can drive their firm growth, and implement these initiatives on their behalf.-Hire and oversee a team of marketers, analysts, data experts, contractors and vendors to provide visibility and insights on the performance of integrated marketing programs across the entire marketing and sales funnel-Develop digital marketing strategies and programs, including the management and optimization of SEM, Local SEO, Social Media Marketing, Content Creation, PR and Email Marketing Automation-Manage the marketing department budget, working with team leads to optimize programs and ensure the effectiveness and ROI of their programs-Ensure no lead left behind: Together with Sales Ops and Customer Ops manage and optimize lead management including lead scoring, routing, and efficient handovers to Sales-Deliver executive and board-level KPI & analytics reporting for the CEO-Uncover opportunities to optimize conversion across the lead generation and sales funnel, as well as optimize and improve outbound campaign tactics-Analyze marketing and sales data to develop insights, predict the next course of action, inform decisions, and recommend areas to optimize

Managed the execution of data-driven marketing strategy and tactics to own the client development process for Strategies Group, Inc. Primary responsibilities included generating website traffic, converting traffic into new business leads and nurturing leads throughout the buyer journey until they are qualified to hand off to sales team.Responsibilities included:- Nurturing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content- Optimizing HubSpot marketing automation and lead nurturing processes through email, content, and social channels.- Tracking, measuring, analyzing and reporting on key performance metrics to firm stakeholders. Making recommendations to improve results and maximize ROI- Developing content strategy for key buyer personas within various stages of the funnel. Wrote copy, oversaw production of creative, and monitored campaign performance to maximize results (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)Accomplishments:- Deployed new website on Wordpress platform, with HubSpot and Salesforce integrations, during first 60 days- Increased the number of internally generated demos over 5x during first 2 years- Implemented inbound and outbound digital marketing efforts, resulting in over 70 ERP Marketing Qualified Leads per quarter- Cleansed Salesforce CRM system during first 6 months, resulting in over 20,000 corrected contact records-Increased website traffic 300%REQUIRED SKILLS:Acumatica CRM | Acumatica ERP | Salesforce | Smartsheets | Product Marketing | Product Management | Product Roadmaps | Project Management | Market Research | Public Speaking | Competitive Analysis | Sales Enablement | Channel Sales | Inbound Marketing | SEO | Outbound Marketing | Digital Marketing | Sales Engineering | Marketing Automation | Content Marketing | Advanced Formulas | Pivot Tables

The Product Marketing Specialist works with management, marketing, sales, customization and account management departments on generating awareness, promoting, and selling partner products and custom products.Responsibilities included:- Conduct market research to support development of go-to-marketing plans- Develop market awareness through targeted marketing campaigns- Collaborate with clients to develop unique case stories and product testimonies- Manage the sales cycle and customer experience; monthly reporting to track opportunities- Champion new products and features; identify gaps in existing technologyCommunications & Marketing Specialist (August 2012 - January 2016)Manage daily marketing and business development efforts with a focus on utilizing SEO focused content to drive viewership. Responsibilities included:- Develop and implement SEO (Search Engine Optimization) standards and practices- Manage and track targeted marketing campaigns in Deltek Vision CRM- Establish and maintain marketing KPI's (Key Performance Indicators)- Evolve the Full Sail Partners' brand among key market segments- Oversee and direct the firm’s website content and social media networks- Create media for promotions and branding (graphics, videos, desktop publishing)- Administer client satisfaction and reference programs- Manage corporate event planningREQUIRED SKILLS:Deltek Vision CRM | Deltek Vision ERP | Product Marketing | Product Management | Product Roadmaps | Project Management | Market Research | Competitive Analysis | Sales Enablement | Marketing Communications | Digital Marketing | Sales Engineering | Marketing Automation | Content Marketing |

Directed the overall internal and external communication efforts of the firm.Daily responsibilities included:- Development of print and digital promotional materials- Public relations management- Directed of the firms marketing and business development efforts- Oversight of the corporate branding campaign- Management of the firm’s inbound and outbound marketing initiatives.- Content development and social interaction with firm’s website and social media networks

Managed the overall communication efforts of the Georgia Engineering Alliance. Managed and supported membership in the Georgia chapter of the American Council of Engineering Companies.Responsibilities included:- Direction of internal and external communications for the Georgia Engineering Alliance (GEA)- Comprehensive re-branding campaign for the Georgia Engineering Alliance umbrella - Development and production of annual membership directory- Creation of all digital and print media- Media and public relations management for the GEA's 11 member associates- Maintenance and development of six separate association websites- Planning, management and coordination of association events and trade shows- Management of new corporate membership: American Council of Engineering Companies/GA