• Develop and execute high-performing ad campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and more.• Conduct in-depth audience research to design targeted and personalized ad strategies.• Optimize campaigns continuously to meet KPIs such as CTR, CPC, conversions, and ROI.• Collaborate with designers and content creators to produce compelling ad creatives.• Perform A/B testing to improve ad performance and engagement.• Analyze campaign data and present actionable insights to stakeholders.• Stay up-to-date with industry trends, algorithm changes, and best practices in digital advertising.

• Undertake competitor research and review market trends to develop digital marketing strategies to meet specific business goals.• Create a tracking mechanism (for example, event and conversion tracking) for the website and other digital assets such as mobile apps.• Monitoring and reviewing current campaigns, analyzing metrics, and identifying possibilities to enhance performance• Work closely with internal teams to sustain client relationships by organizing regular check-ins to review reports and provide business insight.• Create, analyze, and interpret requested reports using tools such as CRM, Google Analytics, and social media management platforms.• Develop critical relationships with clients, leaders, and relevant parties, and also possess strong communication skills and understanding to deliver technical information to non-technical audiences.• Create dashboards, performance reports for campaigns and websites, and data visualizations for presentations.• Increase the company awareness and generating brand loyalty.• Plan and monitor the organization's presence on social media platforms like Twitter, Instagram, and Facebook.• Develop a schedule for posting on social media.• Update website with relevant content.• Work together with designers to improve user experience.

• Formulate different strategies to create a long-term digital connection with customers.• Increase the company awareness and generating brand loyalty.• Plan and monitor the organization's presence on social media platforms like Twitter, Instagram, and Facebook.• Develop a schedule for posting on social media.• Identify social media trends.• Launch optimized and effective advertorials through Facebook, Google Adwords, and more.• Stay updated about the best SEO practices.• Research for keywords and incorporating them seamlessly into the content.• Prepare online monthly or weekly newsletters.• Draft promotional emails.• Create a list of the target audience for email marketing.• Personalize emails to charm customers in different market segments.• Organize the distribution of email content via various channels.• Provide creative and innovative ideas for email marketing.• Update website with relevant content.• Work together with designers to improve user experience.• Establish metrics for evaluating the performance of digital marketing campaigns.• Use different web analytics tools like WebTrends and Google Analytics to measure the performance of digital marketing efforts.• Obtain insights on online marketing trends.• Update digital marketing strategies as per the latest trends.• Develop and maintain partnerships with different media vendors and agencies.• Team Management.

Proficient in Google Ads: Demonstrated expertise in planning, implementing, and optimizing Google Ads campaigns to drive targeted traffic and achieve business objectives. Skilled in keyword research, ad creation, A/B testing, and performance analysis. Proven ability to maximize ROI through strategic bidding and continuous campaign refinement. Stay updated on industry trends and Google Ads innovations to ensure effective and cutting-edge advertising solutions.

• On- and Off-page website content optimization to improve search engine rankings.• Email marketing using MailChimp and Hubspot tools.• Analyze, conduct post-event evaluations and prepare report to determine how future events could be improved after the campaign end.• Used Online Tool (Canva) to generate new images.• Built, implemented and updated effective SEO, SEM, Email marketing and trackbacks.• Conduct, monitor and participate in promotional activities and trade shows to ensure campaign run smoothly.• Strategize the lead generation campaign.• Increase the company awareness and generating brand loyalty.• Stay updated about the best SEO practices.• Launch optimized and effective advertorials through Facebook, Google Adwords, and more.• Update website with relevant content.• Develop a schedule for posting on social media.• Plan and monitor the organization's presence on social media platforms like Twitter, Instagram, and Facebook.

A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.