∙ Point person for the app’s US launch, providing strategic insights to both marketing and product teams on core and emerging markets∙ Led social and app content strategy, collaborating with marketing and partnerships teams to build an engaged Gen-Z sports community∙ Managed community across app, social channels, and a Discord channel that I built from scratch (with eventual help from users-turned-volunteer-moderators)∙ Managed community in app, on IG, and on a Discord that I (and our lovely users) built from scratch into an active, self-sustaining ecosystem∙ Developed static content with designers, growing our Instagram following by 333.6% (while earning a 6.2% average engagement rate)∙ Partnered with video content creators to launch our YouTube channel, drive 164.3% growth on TikTok, and reach 5+% engagement on Reels∙ Managed backend product operations, creating innovative bets (e.g. culture-intersecting novelty props, women’s basketball lines), and worked with dev team on UI/UX improvements that helped increase DAU by 142.9% (peaking at 457.1% during the NFL Playoffs)

∙ Wrote articles for publication on B/R’s app and website, specializing in esports, sports betting, fantasy football, and fantasy basketball

∙ Worked with writers, editors and programmers to ensure quality of text, graphic and video content (including long-form features and social media assets) that earned 24+ million impressions across all content verticals∙ Collaborated with B/R Kicks and B/R Gaming to define app and social content strategy

∙ Wrote gaming, esports, and entertainment content, including event and interview features with industry leaders like FaZe and Activision Blizzard∙ Generated 1.7+ million monthly views, helping set records for website traffic by using qualitative audience feedback and SEO data∙ Managed the DexertoIntel Twitter account, with competitive CoD breaking news and viral content growing engagement rate by over 3%∙ Collaborated with social programming team to ideate on video content that helped set channel records for impressions and engagement∙ Led Call of Duty strategy across editorial and social (Twitter and Facebook)

∙ Managed Instagram account, created SEO-driven website content, and handled marketing communications with partners and clients

∙ Led small team of writers, graphic designers, and video editors to create content for startup esport org’s website and social media channels∙ Produced web and social content for Overwatch and Fortnite events with key industry partners like NYXL, KSE Esports, and SCUF∙ Managed social media channels, increasing average Twitter impressions by 301% and boosting website user acquisition from Reddit and Twitter by 8.5%

∙ Researched, designed, and delivered relevant copy for the fertility startup’s biotech presentations

∙ Wrote and edited NBA and 2K League pieces on tight deadlines∙ Featured on NBA podcasts

∙ Helped style Jay Z, as well as his and Beyoncé's band, for the On The Run II Tour and "Apesh*t" music video∙ Translated French in meetings with fashion houses like Givenchy and Maison Margiela, while developing presentations for partners like Off-White and Balmain

∙ Wrote copy for website and social media, including for campaigns with partners like UN Girl Up, Planned Parenthood, and the Special Olympics

• Strategized for and managed the nonprofit's Facebook and Twitter channels (increasing engagement rate by over 50% for both)• Created web content to amplify organization's message, including workshop breakdowns and original interviews with participants about their progress

• Analyzed and curated content for Efileno's CEO, Danielle Posa, to improve wellbeing consulting practices for clients ranging from Viacom to Deepak Chopra• Developed agro-industry and environmental policy content for Senator Cory Booker, personally delivering research to help advise him on current and future initiatives

• Delivered actionable market research for J. Crew's International Marketing department and Madewell