Action on multiple news, data, & research sources by synthesizing knowledge of priority industries & general marketplace into proprietary insights, internal educational resources, external client sales materials & go-to-market strategies that advance NBCU’s advertising business within the Tech, Telecom, Entertainment, Gaming & B2B industries Enhance NBCU industry & thought leadership by identifying timely media/cultural topics, building into corresponding external materials, and participating in external speaking/publication opportunities (e.g. ANA B2B Thought Leadership webinar, conferences, & blog posts)Conduct data analysis, financial forecasting & predictive modeling based on marketing spend & macroeconomic trends to project advertising spend/growth, identify emerging brands/new prospects, & drive incremental businessContribute to external negotiations & revenue growth by proactively understanding clients’ businesses, challenges, & goals, & developing corresponding sales positioning & materials for relevant/prioritized NBCU advertising solutions Develop new deal packages, ad products, & pricing structures to advance NBCU revenue & client KPIs, & facilitate cross-functional alignment & execution amongst key internal leaders (e.g. Sales, Finance, Pricing, Product, Research, Client Partnerships, etc.) Oversee junior team-members across Tech, Telecom, Entertainment, Gaming & B2B industry workstreams and project manage team output, priorities, & content

Manage partners' cross-functional marketing, product/tech & content distribution partnerships with the NBA, WNBA, G League, 2K League & USA Basketball by building partnership framework, driving towards NBA initiatives & client KPIs, owning client relationships, & leading collaboration across internal teams (e.g. DTC, Media/Tech Ops, Product, Legal, etc.)Category expertise includes telecom, 5G, fiber, content distribution (broadcast, cable, MVPD/OTT, smart TV), mobile devices, search engine, beer/alcohol, and cryptocurrency exchangeResponsible for building deal frameworks & negotiations resulting in upsells & revenue increases in renewalsStructured, strategized and project managed iconic, cross-functional collaborations across multiple media platforms, including the viral Budweiser Dwyane Wade Tribute, the first-ever NBA virtual fan experience, the Sports Emmy-winning AT&T 5G HoloVision, & the first-ever pro sports game broadcast via 5G devices at NBA Summer League 2019Develop, execute, and iterate NBA partner research strategy (e.g. media valuation, marketing funnel, surveys & syndicated research) to provide data-driven insights informing partnership performance/value & organizational decision-making/growth

Managed strategic partnerships and collaborations between Verizon Media’s brandportfolio (e.g. HuffPost, Makers, Tumblr) and one-of-a-kind Board of Advisors (12 influencers in sports, entertainment & business, e.g. Serena Williams, Karlie Kloss, Ciara) to build Verizon Media brands’ awareness and consumer/B2B growthProject led development, negotiation, production, & promotion/launch of Board of Advisors bespoke content, events, & activations by collaborating with cross- functional stakeholders (e.g. talent management, PR, social, production, sales, etc.)

International TV/OTT sales & client services: Drove international strategy, sales, &deal development in target markets, coordinated contracts, and oversaw OTT/broadcast delivery to 500M+ global households for 13+ U.S-based clients including NASCAR, NHL, USGA, PGA Championship, LPGA, and Monster JamDomestic TV/OTT sales & negotiation support: Provided market research, built sales collateral, developed deal framework & go-to-market strategy, and managed deal administration for international sports events airing on US content distribution platforms (e.g. ESPN/ABC, NBC, Amazon, CBS, Facebook)Built sales presentations & provided strategy and research functions to support winning RFP bids for international/domestic TV and digital rights representation and renewals including Milwaukee Bucks, Conference USA, and Serie AManaged $4M+ in sponsor advertising for Wimbledon and Open Championship

Contributed to set design research, talent & vendor communications, collection styling and management, and event production for 6 New York Fashion Week shows: Calvin Klein, Tory Burch, Tommy Hilfiger, Victoria Beckham, Self Portrait and Reem Acra