Steve Smith Email and Phone Number
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SENIOR MARKETING EXECUTIVE, CREATIVE LEADER, AND EXECUTIVE ADVISOR who weaves multisensory connections between consumers and transformative brands. Blend creative firepower, authentic storytelling, and people-centric ethos to delight audiences in physical, virtual, digital, and real-time experiences. Over the course of career, enabled brands to expand product reach to 200MM+ consumers, across 70K+ locations, and 90+ retailers, including Walmart and Walmart.com, Walgreens, CVS, Lowe's, Home Depot, and Amazon.🌱 Growing a Brighter Tomorrow with Wakefield.When my long-time friends and clients at Wakefield invited me to join forces as Vice President of Retail Operations, I didn’t hesitate. Working with a team that shares your passion for creativity, integrity, and sustainability—shaping a better world—is a no-brainer. As a creative partner and executive advisor to Tony and Tom, I have collaborated with the founders to strengthen Biochar’s messaging, improve its packaging, and earn placements at Meijer and Walmart stores and on Lowe’s and Home Depot’s online platforms. Better gardens start with Biochar, and I’m excited to continue building on the Marrero family’s legacy.🛒 The Power of Retail.I’m often asked why I love retail. Retail brings together creativity, analysis, and synthesis across many channels and industries: in-store, online, production, supply chain, packaging, promotion, and marketing all integrated into a complete UX. Done right, everybody wins—manufacturers, retailers, and shoppers. Our economy grows stronger and we all live better. And, from a sustainability lens, at Wakefield we’re confronting and combating climate change daily. For every 1 pound of Biochar ~2 pounds of CO2 are removed from the atmosphere. We live our philosophy: “Better Soil. Better World.”🪄 The Magic of Synergy.Career coaches call me a synthesizer: someone who gathers and analyzes large amounts of information, connects seemingly disparate parts, and then reimagines the whole, adding value by creatively filling in the gaps. Call it art, operations, strategy, marketing, or pixie dust, it’s absolutely magical—and I live for it. I intuitively apply all that creative potential energy to the products, people, and companies I work with. That’s how we transformed a city choir performance into a regional annual event (see Stories in Concert). It’s how I helped bring DNA home testing to Walmart (see Sorenson Genomics). It’s why I launched Retail Smarter and joined Wakefield. And, if you want to synergize to make a difference, it’s why I’d love to connect with you.
Wakefield Biochar
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Vice President - Retail DivisionWakefield Biochar Feb 2024 - PresentValdosta, Ga, Us💡 What if I told you that you can have a beautiful garden and help reduce greenhouse gasses? 🌱 What is Biochar? Biochar is a soil conditioner like peat moss, perlite, or humic acid. But, unlike other soil conditioners, Wakefield Biochar helps your plants get more water and nutrients, without damaging the environment. For every 1 pound of Biochar, ~2 pounds of CO2 are removed from the atmosphere. Biochar gives you healthier plants with less work and helps reduce greenhouse gases from entering the atmosphere. 🦎 Bringing Our Roots to Life. Wakefield Biochar is rooted in Terra Preta (or Dark Earth) developed by the pre-Columbian indigenous people of the Amazon Basin. Amazonian Terra Preta, an early version of biochar, was created by burning organic materials and letting the biomass smolder, which brought extraordinary productivity to soils with low fertility. The impact on soil fertility is astonishing – the acreage mixed with biochar remains unusually fertile more than 2000 years later. 🟢 Our Vision. Today, as Vice President of the Retail Division, Wakefield Biochar, I am committed to making Biochar available to you too, from brick-and-mortar lawn and garden stores to drop-ship and consignment partnerships. Whether you’re getting less-than-optimal results in your green roof in Boston or are struggling to blossom your flower bed in Boise, we’re excited to help your garden thrive and combat climate change, together! Better Gardens Start with Biochar. Available Nationwide.– Amazon– Home Depot– Lowes– Meijer– WalmartTo learn more about Wakefield Biochar please visit https://www.wakefieldbiochar.com
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Founder | Composer And ArrangerSoundsmith Music 1995 - PresentI launched my first entrepreneurial adventure while at Brigham Young University (BYU). Through Soundsmith, I’ve composed, arranged, and engraved for choirs and orchestras worldwide. 🌎 Bringing Music to the World Stage.Most notably, I’ve had the privilege to serve as the primary manuscript engraving service of one of the world’s most iconic and accomplished choral ensembles, 360-member Tabernacle Choir at Temple Square (previously named Mormon Tabernacle Choir). Over the past two decades, I’ve translated Mack Wilberg’s compositions into finished, standardized, digital scores employed in 40+ studio albums, 25+ world tours, 10+ PBS Christmas specials, and 2 US Presidential Inaugurations.🎼 An Arpeggio of Opportunity: Empowering Small Choirs.Along the way, I discovered I could fill an important need. There are many, many amateur directors trying to build a choir program on a shoestring budget. With verve and inspiration to empower under-resourced choirs, I developed free hymn arrangements—converting the challenge of scarce funding into an arpeggio of opportunity. Since 2012 (when I added website analytics), Soundsmith has received more than 350,000 visits and generated nearly 50,000 music downloads.
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Co-Founder And Creative DirectorStorybounders 2004 - PresentWhen my wife and I joined the Lehi City Arts Council to lead the Lehi City Chorale in its 2004 season, we had one goal: give the choir something more exciting to perform than the usual fare at a friends-and-family concert. So, we decided to move our performance from Christmastime (too much competition!) to Halloween and we turned our concert into a story. Our rendition of Washington Irving’s The Legend of Sleepy Hollow was an amazing success. It was the genesis of Stories in Concert and sparked our lifelong passion to inspire people via immersive, unforgettable storytelling experiences.📚 Stories in Concert. Over the next eight years, we evolved our choir concert into a two-week event, fully supported by three different arts councils, a technical staff, ticketing and event management personnel, and a robust marketing program. We also added a pre-show festival where guests could immerse themselves in the living history of late 18th-century America and learn more about early-American literature and culture. At our last performance, we hosted nearly 5,000 guests across seven performances.🦁 Storybounders.In 2023, we resurrected the spirit of Stories in Concert via a new adventure Storybounders. A product of over two decades of searching and sharing the best stories with our children, grandchildren, friends, and thousands of others, Storybounders is a community that seeks light and wisdom out of the best books. Since launch, we’ve curated immersive popups that transport guests to elaborate home libraries of a time past. Our popups are adorned with antique wooden furniture, fixtures, and art, and punctuated by antiquarian book, rare memorabilia, and ephemera offerings sourced from collectors nationwide.
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Co-Founder And Principal ConsultantRetail Smarter, Llc Mar 2020 - Feb 2024St Louis, Missouri, UsIn 2019, I Co-Founded Retail Smarter, a consultancy comprised of award-winning CPG and retail experts that enables SMBs with novel products to achieve exponential growth and secure shelf space at the largest retailers in America. As Principal Consultant, I helped clients with the entire range of the retail experience: product development, packaging, messaging, retailer sales presentations, supply-chain management, marketing, promotions, user experience, and customer reviews.💡 Challenge Spurs Opportunity.At Retail Smarter, we believe that small and diverse businesses make our world better. Additionally, we love helping shoppers connect with products that make their lives better. As complex as modern retail systems can be, they still represent the best way for shoppers to find and purchase the products they need. Nevertheless, we’re keenly aware that 95% of new products fail in a retail environment designed for large organizations with robust budgets. We nimbly bridge the gap.🪜 Level the Playing Field. Working hand-in-hand with our clients, we offer big-company advantages at a fraction of the cost. Our team of experts provides outsourced sales, marketing, and distribution, so that brands can win on the merits of their products rather than the size of their budget. No matter your needs, you’ll retail better, because we’ll help you retail smarter.™🛒 From Ambitious Vision to Shelves Nationwide.Since launch, we’ve helped diverse clients achieve placements across 90+ retailers and 70K+ locations nationwide. Our clients span some of the most competitive categories, to include Food and Beverage, Lawn and Garden, Oral Care and Pet Care, and Family Planning.Representative Retailers (250MM Customer Reach)– Amazon– CVS Pharmacy– Home Depot– Lowe’s– Meijer– Walgreens– Walmart -
Director—RetailDna Diagnostics Center Dec 2016 - Mar 2020Fairfield, Oh, UsI was brought into DNA Diagnostics Center® (DDC) as part of its 2016 acquisition of IDENTIGENE®, whose retail program I had been building with Sorenson since 2005. HomeDNA™ started with home paternity testing and accelerated into development and retail distribution of dozens of additional home test kits available at thousands of Walgreens, CVS, Boots Pharmacies (UK), and Walmart.com. I aligned our marketing talent with the brand vision and value chain—manufacturing, packaging, retail placement, and customer purchase.🧭DNA Discovery Leading Family Storytelling.The epicenter of IDENTIGENE’s branding of the home paternity test and my role as I joined DDC was to design programs informing values-driven marketing and retail branding for retail DNA kits (with lab components). I crafted a hero’s journey that interleaved questions about family, heredity, and health into that could benefit a parent’s or child’s future with life-changing information. 💠Compelling Customer Touchpoints.Every strategy from packaging design to video to print reflected this vision to guide the curious to become retail buyers. With an equal focus on supply chain, manufacturing, packaging, lab, and retail cost controls, our vision for connecting with consumers seeking new knowledge related to their healthcare was realized through sales of millions of kits per year.🧪Retail Pharmacy Strategy.Bringing the HomeDNA suite of tests to 25K+ corner pharmacies across the US and UK, plus alternative retail channels and ecommerce pharmacies (including Amazon and Walmart.com), maximized our visibility. By separating kit retail pricing (and fabrication costs) from lab fees, thousands of pharmacies deepened commitment to the brand as they profited from shelf sales. Our strong 4P marketing for this novel science, broadened brand into pet DNA, male fertility, and more, brought in 8 figures of annual revenue by 2020.Representative Retailers – Amazon– CVS Pharmacy– Walgreens– Walmart.com– Rite-Aid -
Executive Director Identigene & Marketing Director, Sorenson GenomicsSorenson Genomics Jul 2005 - Dec 2016I led the CPG and commercialization strategy for a new retail category initiated with home DNA paternity test kits newly placed in 20K Walgreens, CVS, Duane Reade, Rite-Aid, and Walmart locations nationwide. My team of 30+ was dedicated to commercialization, marketing, product robustness, and product support. Our demonstrated success resulted in the exit of our program in 2016 to DNA Diagnostics Center (and its subsequent expansion into dozens of home test kits).⚕️New SKU Category.We initiated a values-based health and wellness category with the paternity kits; by placing them in family planning (packaged and promoted as pregnancy tests typically are), we attracted several new customer categories that grew as our product offerings accelerated into dozens of home kit types. These enabled us to maximize multiple channels and realize significant SKU category sales.📶Multichannel Marketing and Advertising.We captured new market segments, drawing potential customers from branded television ads ("Paternity Questions?”) through social media channels, to associated websites, to point-of-purchase at thousands of retailers across the US and UK. Calculated media placements on national television and social media outreach (Facebook, Twitter, Google, and Pinterest) rapidly advanced our connection to those most likely to connect their knowledge journeys to our product category.🧑🏻🤝🧑🏿Team Leadership and Culture CultivationIn addition to driving the marketing program for home test kits, I also guided in-house customer service and call center strategies supporting the products. My team of 30+ handled 1500 calls/day (yielded 4.5/5.0 CSAT scores).Prior titles: Marketing Manager, IDENTIGENE | Call Center Manager.
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Operations ManagerMerchandise Marketplace, Inc. 2001 - 2005As Operations Manager, I developed and implemented strategies that lifted revenues 80% to $1.8MM. I built the web platform for customers to purchase products to resell online (e.g., via eBay e-commerce platform, then with market cap of $7.2B). 📲 Training for Modern e-Commerce Ecosystems.I also designed and implemented course content supporting thousands of e-commerce resellers. Identifying hiring, and training the coaches who advised customers 1:1 on e-commerce business best practices was crucial to our success—and that of our clients. Managing a team of ~10 across sales, support, and warehouse, I also led a $500K operations budget.PRIOR ROLES: Benefits Manager, A+ Benefits (PEO). Operations Manager, Cameron Ashley Building Products.
Steve Smith Skills
Steve Smith Education Details
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Brigham Young UniversityAmerican Studies (General Studies)
Frequently Asked Questions about Steve Smith
What company does Steve Smith work for?
Steve Smith works for Wakefield Biochar
What is Steve Smith's role at the current company?
Steve Smith's current role is Vice President of Retail, Wakefield Biochar • Senior Executive Leader • Commercial Growth Accelerator • Creative & Marketing Visionary • C-Suite & Board Advisor • User Experience Architect • Community Builder & Connector.
What is Steve Smith's email address?
Steve Smith's email address is st****@****sic.com
What is Steve Smith's direct phone number?
Steve Smith's direct phone number is +180146*****
What schools did Steve Smith attend?
Steve Smith attended Brigham Young University.
What are some of Steve Smith's interests?
Steve Smith has interest in Website Development, Social Media, Children, Education, Mentoring, See 3, Creative Writing, Marketing, Literature, Film.
What skills is Steve Smith known for?
Steve Smith has skills like Marketing, Social Media Marketing, Social Media, Leadership, Marketing Strategy, Management, Business Development, Advertising, Online Advertising, Public Speaking, Product Development, Customer Service.
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