• Developed and executed social media strategies across platforms, creating content that reached over 20,000 views and boosted engagement and sales• Presented store updates to Downtown Blacksburg Inc. and established relationships with five other small businesses in Blacksburg, enhancing brand visibility• Delivered customer service by assisting clients with their needs and managing daily store operations

• Designed logo and style guide for a new extended-stay lodging in Blacksburg, Virginia, improving brand identity• Established booking website (thestaywellblacksburg.com), resulting in a 50% increase in online inquiries and reservations within first three months of operation• Managed ongoing website maintenance and implemented targeted marketing strategies, leading to a 25% growth in clientele engagement

• Represented Friendly Structures (residential construction company) at local Chamber of Commerce and communicated with clients to gather reviews and feedback for business improvement• Created and launched social media marketing strategies, including the #BuildYourDream campaign, to boost brand presence• Tracked KPIs to quantify marketing effectiveness each quarter, leading to a 123% increase in reach and engagement based on Instagram Insights

• Elected to represent 11,000+ Virginia DECA members• Raised $62,000+ for different organizations focused on needs such as food insecurity and health• Advocated for Career and Technical Education to Virginia legislators and stakeholders• Planned, organized, and executed conferences (ex. State Leadership Conference, 4,000+ attendees)• Act as a liaison between DECA Inc. and chapters in carrying out programs and projects

• Acted alongside one of two representatives of my school at the school board level• Met with the Montgomery County Superintendent for a student-perspective• Developed and analyze metrics for high school and county connections