Planning – Market Demands: Prepare and maintain accurate sales budgeting plans, forecasting market and farmers’ needs in various countries.  Provide market insight to ensure that requirements are transferred to production plans.R&D – New Product Development: Liaise with the breeding team to better select and develop products that fit to customer needs.  Coordinate the collection and analysis of field trials data (seed tests, protocol yield comparisons, product benchmarks) in collaboration with technical team Build product perception identifying key characteristics. New Market Penetration – Market Expansion – Business Development: Design and implement market penetration strategies by selecting the most effective distribution methods and nurturing relationships with a diverse group of local partners who can provide market insights.  Quickly grasp changing buying patterns or trends and make adjustments to meet special local market characteristics.Key Account Management: Create strong alliances with expert local companies.  Manage all distributor activities in all Business Units (Vegetable, Corn, Alfalfa & Cotton seeds). and countries International Reengineering / Restructuring Projects: Built flexible local business models that respond to particular market needs (Iran, Egypt, Kazakhstan). Extend networks with accomplished professionals from various backgrounds and industries

 Designed and directed the supply chain strategy for the introduction of high quality branded fresh produce to S/M chains.

 Liaised with Key Vegetable Seeds Suppliers (EZ, SEMINIS, GW)  Leaded a team of 4 Sales Rep. (Crete, Peloponnese).

 Revamped the most strategic region in the domestic market (Crete) and brought immediate and impressive results in new product development (tomato ELPIDA F1), sales revenue growth, profit and quality customer service increase.