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Has your company accurately defined why it's using social media? Does all the effort you put into posts and community building pay off? Are you retaining existing customers and attracting new ones through digital marketing?If the answer to any of those questions is no, we should probably talk!There's a lot of smoke and mirrors in the digital marketing world. Agencies who overcomplicate PPC advertising or consultants who paint social media marketing as some kind of dark art or technical 'wizards' who talk in jargon about podcasting. Well I call BS on all of that! My mission is to make digital marketing easy to understand and to help you to generate the business results you want.I've been working in marketing communications for 20 years, and I've been an independent digital marketing consultant since 2014. This has given me the dual benefits of experience and business nous, and my focus is on devising strategic campaigns and delivering tactical activities to meet defined business goals and create a financial return on investment. I'm a huge believer in relevance rather than follower numbers, so if you just want to increase your followers, I'm probably not the person for you. Soz.Since setting up independently I've worked with a diverse range of consumer, B2B and not-for-profit organisations, including: Honda, McDonald's, AXA, Macmillan, Panasonic, Greene King, Tarmac, Bristol Water and Oxford University Press. But while those are huge organisations, I also work with SMEs and start ups.I also produce a popular weekly podcast that focuses on all aspects of digital communications called Digital Download, and an annual conference of the same name. I'm also a regular commentator on the social media industry for the likes of the BBC News, ITV News, Talk Radio and The Guardian, and in 2020 was named Independent Practitioner of the Year by the Chartered Institute of Public Relations.I'd love to hear from you if you're looking for digital/social media marketing support or partnership opportunities: paul@paulsutton.co or +44 (7533) 026066.
Paul Sutton Ltd
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Independent Social And Digital Marketing ConsultantPaul Sutton LtdOxford, Gb
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Independent Social & Digital Marketing ConsultantPaul Sutton Ltd Jan 2015 - PresentOxfordshire, UkThanks to social media, the relationship between your company and its audiences has never been so close or so important. I believe that fostering direct relationships with customers and stakeholders can bring huge value to your brand or organisation, and that digital and social media are the best way you can achieve this.I provide strategic social media consultancy, creative campaign advice & best practice training for brands & in-house communications teams of all types. And I… Show more Thanks to social media, the relationship between your company and its audiences has never been so close or so important. I believe that fostering direct relationships with customers and stakeholders can bring huge value to your brand or organisation, and that digital and social media are the best way you can achieve this.I provide strategic social media consultancy, creative campaign advice & best practice training for brands & in-house communications teams of all types. And I specialise in devising strategies that impact upon your clients’ or customers’ attitudes, beliefs and opinions. I work with all sizes and types of company, from PR, digital and marketing agencies that would like an experienced strategist to help build in-house capability without having to add someone permanently to the payroll; to large brands and corporates that require knowledge to drive campaigns and in-house teams ; to SMEs that want to build their business through digital channels. Show less
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Head Of Digital CommunicationsBottle Pr Apr 2010 - Dec 2014I was responsible for setting the direction of the agency’s social and digital media services, and advising its client base on the strategic use of social and digital media, from promotional marketing and customer service through to SEO, internal communications and measurement & evaluation. I was involved across most of the agency’s clients, promoting its social media capabilities and educating them on the benefits of social media marketing. I was also heavily involved in devising… Show more I was responsible for setting the direction of the agency’s social and digital media services, and advising its client base on the strategic use of social and digital media, from promotional marketing and customer service through to SEO, internal communications and measurement & evaluation. I was involved across most of the agency’s clients, promoting its social media capabilities and educating them on the benefits of social media marketing. I was also heavily involved in devising social marketing strategies and concepts, and implementing these on a tactical level according to best practice. During my five years at BOTTLE, revenue from digital and social media grew by approximately 700% and the agency won multiple industry awards for campaigns I devised and implemented. I established and grew a dedicated social media team that had become central to the future of the company at the time I left. Show less -
Digital Media DirectorCirkle Mar 2009 - Mar 2010BeaconsfieldMy role was to build the agency’s digital credibility and direct its social media strategy. This incorporated a new company blog, multiple Twitter streams, a YouTube channel, a Flickr photostream, a Facebook page and a new, social media-driven company website.I promoted the agency’s digital capabilities to current clients and educated them on the benefits of social media marketing, as well as wrote thought leadership articles for journals such as PR Week and Marketing Magazine on… Show more My role was to build the agency’s digital credibility and direct its social media strategy. This incorporated a new company blog, multiple Twitter streams, a YouTube channel, a Flickr photostream, a Facebook page and a new, social media-driven company website.I promoted the agency’s digital capabilities to current clients and educated them on the benefits of social media marketing, as well as wrote thought leadership articles for journals such as PR Week and Marketing Magazine on evolving communications.My work won a Consumer Relations award in the 2009 PRide Award for Healthcare Connections, a campaign focused on credibly communicating the benefits though digital media of buying Tamiflu during the swine flu outbreak. A social media thought leadership seminar I organised in November 2009 created social media opportunities among 25 senior professionals from organisations including Pepsico, Glaxo SmithKline, Premier Foods, Remington and Energizer. Show less -
Director Of Marketing CommunicationsThe Pet Extraordinarium Jan 2007 - Jan 2010Oxford, United KingdomI devised and directed the brand and marketing strategy for my own start-up online retail business, coordinating online marketing campaigns with marketing and sales affiliates and controlling a full SEO campaign, including both on- and off-page optimisation as well as a Google AdWords PPC campaign.Generating and writing additional content for the website and running the company blog were later major parts of the role, as was managing and directing all creative and advertising… Show more I devised and directed the brand and marketing strategy for my own start-up online retail business, coordinating online marketing campaigns with marketing and sales affiliates and controlling a full SEO campaign, including both on- and off-page optimisation as well as a Google AdWords PPC campaign.Generating and writing additional content for the website and running the company blog were later major parts of the role, as was managing and directing all creative and advertising initiatives as well as social media marketing via Twitter and Facebook.The company achieved revenue growth of 370% between May and December 2008 and won a Highly Commended accolade as Retailer of the Year in the 2008 GLEE Awards, the UK’s biggest leisure-focused awards scheme, for its brand-led approach. It was listed in The Guardian newspaper as one of the UK’s top independent retailers in December 2007. I sold the company early in 2010. Show less
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Creative DirectorBottle Pr Sep 2005 - Dec 2006I directed creative strategy across the agency’s entire client base, devising bespoke, creative promotional strategies that encompassed the full marketing mix, from PR to advertising, corporate literature and web solutions.This was achieved managing a team of creative personnel, including PR consultants, an exhibition specialist, graphic designer, web designer and support staff, and by copywriting all kinds of promotional copy, including press releases and articles for the print and… Show more I directed creative strategy across the agency’s entire client base, devising bespoke, creative promotional strategies that encompassed the full marketing mix, from PR to advertising, corporate literature and web solutions.This was achieved managing a team of creative personnel, including PR consultants, an exhibition specialist, graphic designer, web designer and support staff, and by copywriting all kinds of promotional copy, including press releases and articles for the print and online press, website pages, advertising, corporate brochures, newsletters and direct mail.I also assisted the company’s joint Managing Directors with all aspects of the running of the agency and promotional/new business strategy. Show less
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Account DirectorPrimal Pr Jun 2004 - Aug 2005MarlowI directed the strategy for the agency’s biggest client, a portfolio of eight individual accounts worth approximately £450,000. This encompassed devising bespoke, creative promotional strategies and campaigns that accurately addressed the client’s target audience, including high profile launches and events, celebrity endorsement, incentive promotions, publicity ‘stunts’ and media relations.I managed a team of three to ensure that tactical initiatives were delivered on time, maximum… Show more I directed the strategy for the agency’s biggest client, a portfolio of eight individual accounts worth approximately £450,000. This encompassed devising bespoke, creative promotional strategies and campaigns that accurately addressed the client’s target audience, including high profile launches and events, celebrity endorsement, incentive promotions, publicity ‘stunts’ and media relations.I managed a team of three to ensure that tactical initiatives were delivered on time, maximum results were achieved and excellent return on client investment produced. I also managed and developed existing and new client relationships, developing business and ensuring maximum profitability for the agency. Show less
Paul Sutton Skills
Paul Sutton Education Details
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Business Management, Marketing, Pr, Communications, Financial Management
Frequently Asked Questions about Paul Sutton
What company does Paul Sutton work for?
Paul Sutton works for Paul Sutton Ltd
What is Paul Sutton's role at the current company?
Paul Sutton's current role is Independent Social and Digital Marketing Consultant.
What is Paul Sutton's email address?
Paul Sutton's email address is pa****@****ail.com
What is Paul Sutton's direct phone number?
Paul Sutton's direct phone number is +4419085*****
What schools did Paul Sutton attend?
Paul Sutton attended Bournemouth University.
What are some of Paul Sutton's interests?
Paul Sutton has interest in Comedy, Football, Blogging, Social Media, Theatre, Restaurants, Music, Movies.
What skills is Paul Sutton known for?
Paul Sutton has skills like Copywriting, Digital Marketing, Social Media Marketing, Marketing Communications, Social Media, Press Releases, Blogging, Public Relations, Digital Strategy, Digital Media, Online Marketing, Advertising.
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