Peter Wright Email & Phone Number

Ashorne, England, Gb

Birmingham, England, United Kingdom

Evesham, England, United Kingdom

Digital marketing specialist at a global luxury interiors company.• Responsible for both PPC and SEO global strategy and operations.• Planning and implementation of new SEO friendly commercial website structure. • Working on migration of current web platform to new enterprise level Episerver CMS.• Liaising with international marketing teams and advising on digital strategy.• Creation of monthly global marketing reports using Google Data Studio.

Cheltenham

• Member of the senior management team responsible for overall company strategy.• Management and recruitment of all marketing team and external agency relationships.• Implementation of industry leading Google PPC lead generation campaigns. • Budget management and allocation reaching £900K+ for 2020.• Team leader on office company culture development and implementation project.• Management of set-up, launch, and development of 29 country websites.• Responsible for company rebranding and integration of brand into company DNA.• Strategic data-driven promotion of products in accordance with ROAS reporting.• 185% revenue growth achieved from 3.4 million to 9.7 million after first 3 full years.

Cheltenham

• Supporting launch of new global website across 7 regions.• Optimisation of website for SEO, advising team on SEO best practice.• Writing and production of company CMS guide.• Creation of Google Ads campaigns for a range of software solutions and HR department.• Production of thought leadership material, reports and supporting social media assets.• Project management of 3 major trade events and supporting lead generation activity.

• Improved client SEO through content creation, keyword optimisation and link building.• Drove lead generation campaigns through the Blogger Network.• Project managed integrated marketing campaigns for Cheltenham Racecourse.• Affiliate marketing management for global retail clients such as AX Paris and Motel.• Implemented transparent, multi-channel reporting across the agency.• Oversaw etailPR account management team of 5 whilst reporting into Directors.

Cheltenham

• Strategic planning, development, and creation of social media campaigns.• Taking of client briefs and project managing clients accordingly.• Ensuring projects get completed to budget whilst identifying cost saving opportunities.• Optimising social media campaigns using Hootsuite and Google analytics.• Identifying the latest digital trends and implementing them into the agency.

Cheltenham

• Briefing design agencies to produce sales collateral• Compiling competitor profiles to establish market position• Project managing development of company branding

• Copywriting for and creation of Commission Junction blog posts through WordPress. • Event management of all company events from conception to execution. • Networking with publishers and advertisers at affiliate events.• E-newsletter project management for PriceRunner in conjunction with agency partner.• Won ‘person of the week’ award on 3 occasions from over 100 UK employees.