Director, Analytics And Technology
CurrentBrandActive specializes in the financial analysis, strategy and logistics of rebranding implementation for organizations undergoing a brand identity change due to a rebranding program, an acquisition, merger, split, or spin-off. Our services combine industry-leading analytics with a unique and proven methodology that provides our clients with the information needed to make sound financial decisions, set accurate expectations, and meet their objectives while saving time and money. Since 1998, BrandActive has scoped, budgeted, planned, and executed brand change for many of the world’s most valuable brands.As Director of Analytics and Technology, I am directly responsible for the company's technology infrastructure and continued investment in our industry-leading analytical tools. I oversee data collection and processing, leading the team responsible for developing strategy scenarios that arm our clients with the data and cost estimates they need to make fiscally sound branding decisions.Since joining BrandActive I have focused on the next evolution of RAE: BrandActive's Rebrand Analytics Engine.