Jayesh Mathur Email & Phone Number

Faridabad, Hr, In

Gurugram, Haryana, India

Gurugram, Haryana, India

- Led a team of three marketers- Contributed significantly to the integration process during Twilio's acquisition of ValueFirst in 2021, fostering close collaboration with counterparts in Twilio-San Francisco. - Worked closely with the META teams to elevate the adoption of WhatsApp business API among our customers. (Collaborative efforts in content marketing, industry solutions, and organizing customer events co-sponsored by META)- Conducted primary and secondary research on the email market in India to identify gaps and create a competitive plan for product teams to create differentiators. - Pioneered the development of a comprehensive use case encyclopedia, a valuable resource aiding both internal and external stakeholders in understanding ValueFirst's offerings (Check it out here: https://usecases.vfirst.com/).- Orchestrated the creation and execution of ValueFirst's monthly newsletter for two years, achieving higher than industry-average open and CTRs. (Open rates:~21%, CTR: ~2.9%)- Formulated and executed targeted ABM plans in collaboration with Sales teams, identifying strategic opportunities for deep relationship building and eventual upsells.

Gurgaon, India

- Was responsible for product marketing initiatives for ValueFirst's Conversational AI products, Surbo and Botsup.- Crafted product decks, feature presentations, videos, case studies and brochures to effectively showcase the product portfolio.- Collaborated extensively with sales teams across APAC, ME, and SEA, tailoring solutions to drive increased product adoption among their clients.- Played a pivotal role in successfully launching ValueFirst's DIY chatbot platform, Botsup.- Worked with the product teams to create growth experiments and customer retention strategies. (Highlights: 5x growth in paid subscriptions within 6 months by creating compelling engagement and customer education campaigns)

Gurgaon, India

- Collaborated with my former boss in his business consulting venture.- Successfully executed three diverse projects in a span of 19 months.Notable Achievements:- Orchestrated test marketing initiatives for an IT services client, resulting in a remarkable 40x increase in product adoption and a threefold rise in paid clients.- Worked closely with the leadership of an AgriTech startup, contributing to the seamless establishment of their operations in Gurgaon.- Conducted comprehensive market research for a Lighting Manufacturer, which helped shape their GTM strategies and led to a significant 1.5x revenue growth within nine months of our engagement.

Gurgaon, Haryana, India

As a part of their dynamic marketing team I - - Spearheaded collaborative efforts in two successful product launches, working closely with the product teams.- Formulated and executed a comprehensive GTM strategy in collaboration with Directors and Consultants.- Led the creation of impactful collaterals, including brochures, videos, manuals, and product demos (Check out an example: https://www.youtube.com/watch?v=C_nhUnhL-Lc).- Conducted sales training sessions to enhance product knowledge and features understanding.- Played a pivotal role in the execution of 2 AceTech Events and Trade fairs, contributing to a rise in demand generation and branding