Dhirendra Kumar Email and Phone Number

• Media planning based on campaign goals, target audience, budget, geography and demography for different ad platforms i.e Google ads, Bing ads, Facebook (Meta) ads & LinkedIn ads.• Competitor analysis to understand their PPC strategies, strength and opportunities.• Keyword research to select the more potential keywords based on campaign goals & target audience. • Provide idea to craft catchy creative and graphical ad designs to attract the buyer’s attention.• Review landing page and recommend the changes for better conversion rate.• Setup landing page exit popup to increase the number of leads/sales.• Setup A/B testing on ad creative, Landing page and campaign bidding strategies to improve overall campaign performance.• Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.• Provide recommendations and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc as per the client objectives.• Ensuring KPIs are met, hit the target Revenue, ROAS and CPA.• Innovation & Recommendation to help grow the overall business.• Working along with internal teams (sales, content, seo, email, product, design & development) in developing the digital marketing plan to make the PPC campaign successful.• Create an insightful weekly & monthly report to find out the opportunities for improvement.• Keep myself up to date with search engine latest trends and updates.• Train and manage the team, project development, timelines, and results to meet client goals.• Regular client communication through mails, Skype and phone calls.

• Planning and implementation of PPC campaign associated with Google Ads, Bing, Facebook, LinkedIn, Amazon and other search platforms for a variety of clients.• Media planning based on client’s goals, target audience, budget, geography and demography.• Understand the client’s goals and setup conversion via Google ads, Google analytics, Facebook and Google Tag Manager (GTM). • Review competitors’ ads & their sites to understand their PPC strategies, strengths and opportunities.• Analyze landing page and recommend the changes for better conversion rate. • Suggest large keyword lists as per the business goals and target audience using different keyword tool like Adwords keyword tool, Overture, Keyword Discovery, Miva Keyword tool, Keyword Spy, Google trends, Wordtracker, Google suggest, etc.• Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.• Plan catchy creative and graphical ad designs to attract the buyer’s attention.• Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc as per the client objectives.• Generate and analyze weekly and monthly reports and find out the improvement areas• Keep pace with search engine industry trends and developments.• Manage and train the team, project development, timelines, and results to meet client goals• Regular client communication through mails, Skype and phone calls.

• Defining and Implementing overall PPC strategies for the campaigns in accordance with the business objectives of the client.• Managing PPC accounts on various search engines like Google Adwords, Yahoo Marketing Solutions & Microsoft Ad Center.• Preparation of Usability Analysis Report for the sites & propose necessary changes if required for better conversion rate in PPC.• Study of the products & services to be advertised through PPC & their respective industry overview as well.• Analysis of the competitors’ ads & their sites & to understand their PPC strategies. • Keyword Research & its finalization in relation to campaign objectives using different keyword tool like Adwords keyword tool, Overture, Keyword Discovery, Miva Keyword tool, Keyword Spy, Google trends, Wordtracker, Google suggest, etc.• Estimation of the Keyword Average CPC & campaign budget.• Analysis of PPC Keyword Competition using different tools.• Search Volume Analysis of the PPC Keywords.• Creation of different Text Ad, Image Ad variations as per adgroup requirements for the PPC Campaigns.• Regular Keyword Bidding according to the PPC campaign objectives. • Persistent experimentation with keywords to improve the Quality Score.• Quality Score modification monitoring & analysis of such changes.• Regular Search Query Report generation & scrutinize the relevancy of the queries with PPC objectives.• Regular Geographic & Demographic performance analysis of the PPC campaigns.• Different Keyword level, Adgroup level, Campaign level & Account level report generation & analysis of their PPC performances. • Observation of the Visitors’ Activities & Trends using various analytical tools like Google Analytics, ClickTale, Hypertracker etc.• Maintaining & developing Database of the accounts’ performance & other activities to help effective & efficient Data Analysis, Interpretation & Evaluation.• Regular client communication through mails, Skype and phone calls.

• Managing PPC campaigns on Google Adwords, Yahoo Marketing Solutions and Microsoft Adcenter.• Analyzing site and landing pages of campaigns and propose necessary changes from PPC perspective.• Designing PPC campaign structure & its finalization. Applying settings accordingly.• Keyword Research & Finalization according to the PPC campaign objectives using different tools.• Creation of different PPC ad variations as per ad group requirements.• Campaign uploading & final setup• Bidding on the keywords according to the budget and PPC campaign objectives.• Different report generation to analyze the PPC account in various levels and reporting the same to the client on weekly and monthly basis.• Regular analysis of account performance and optimizing accordingly using different Analytics tools.• Client Communication: Regular client communication through mail and Skype.