Louise O'Shea Email & Phone Number

I am the founder of License to PR, an award-winning independent PR and communications agency creating behaviour shaping campaigns for the world’s biggest entertainment and commercial lifestyle brands. I also lead the new business programme and a happy team who are committed to delivering outstanding service and exceptional results.Established in 2007, we have built substantial long-term equity with high-profile clients including Warner Bros. Discovery, NBC Universal, DreamWorks, Hasbro, Paramount, WildBrain, Sony, BBC Studios and Penguin Random House. We have a strong track record of nurturing new and niche brands, promoting content releases, launching and relaunching properties in celebration of milestone anniversaries and supporting licensees and licensing agents.I am a creative and realistic media strategist. I offer counsel based on exceptional industry knowledge and a genuine interest in consumer trends and behaviour change. I am at my best when working in collaboration with our clients to develop communication strategies that help brands to reach their full commercial potential whilst retaining their authenticity. I am skilled at unearthing news hooks and making complex organisations media friendly.Specialities:Content, consumer products, corporate PRPR strategy developed in-line with franchise plans and marketing themesCreativity firmly grounded in ROIExpert client counsel and industry knowledgeCopywritingBudget and P&L ManagementContacte: louise@licensetopr.co.ukp: +44 (0)7932 389 992

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