Lola Watson

Lola Watson Email and Phone Number

Creative Educator and Speaker | Recovering Academic Turned Literacy Advocate | Neurodivergent Entrepreneur @ Dear Watson Consulting
Lola Watson's Location
Austin, Texas, United States, United States
Lola Watson's Contact Details

Lola Watson personal email

About Lola Watson

Empathy, creativity, and evidence-based experimentation are the keys to unlocking Innovation and Growth.Research is my passion. I was that kid who asked too many questions. I was constantly asking adults why and the answers they gave me (if they even bothered) were never adequate. One day a librarian taught me to look up my own answers and I never looked back. Although asking too many questions has often led to many detours and struggles in my life when I found Product everything clicked into place. FINALLY, a place where my insatiable curiosity was valued and encouraged. My career has been defined by optimizing user experiences and leveraging my neurodivergent super powers to challenge the status quo. Whether it was at a B2B, B2C, non-profit, local SMBs, or in academia, I go the extra mile when I solve problems and strive to improve processes along the way. I excel at switching from big-picture thinking that drives business KPIs to the nitty gritty details of building delightful and meaningful user-centered products.A diverse background including customer success and marketing makes me an excellent cross-functional partner. I believe making room for creative solutions through psychological safety and fostering a culture of data-driven decisions are two of the most important aspects of managing teams. Innovation can't happen in a culture of fear and if we're not focused on metrics we can't drive growth for the business.

Lola Watson's Current Company Details
Dear Watson Consulting

Dear Watson Consulting

View
Creative Educator and Speaker | Recovering Academic Turned Literacy Advocate | Neurodivergent Entrepreneur
Lola Watson Work Experience Details
  • Em Dash Books
    Executive Director
    Em Dash Books Feb 2023 - Present
    Buda, Texas, United States
    Non-profit independent bookstore spreading literacy in Texas book deserts.
  • Dear Watson Consulting
    Chief Strategist
    Dear Watson Consulting Jul 2013 - Present
    Austin, Texas Area
  • Fiveable
    Director Of Product Operations
    Fiveable Apr 2022 - Nov 2022
    Grew a new product team in six months from 0→12 employees (with 5 direct reports) across community, design, operations, and CRM (email marketing) lifecycle departments.Established a team culture of KPI driven testing and monitoring, yielding 70% increase in MAU over 6 months.Spearheaded a new GTM (go-to-market) process that operationalized release motions and required alignment between a distributed cross-functional team including design, product, engineering, and branding. Resulted in a 37% increase in new feature usage in the first 60 days.Fostered a company culture around insights-driven strategy through guiding lean agile experiments, as well as facilitating team workshops and developing training on data analytics.Operationalized and coordinated UX research process including surveys, interviews, A/B testing, and multivariate testing to optimize for user-centered design and product growth.Organized a company hackathon that included non-engineers for the first time to encourage creative ideas and helped the company start to explore monetization strategies including premium paid features, subscription models, and a consumer marketplace.
  • Fiveable
    Product Operations Lead
    Fiveable Feb 2022 - Apr 2022
    Austin, Texas, United States
    Created the company's first user research pipeline with a group of 75+ customers which increased our discovery efficiency and shipping velocity by 300%.Launched a new addition that allowed users more customization of the platform, resulting in 2.3x increase in session times within 1 month of feature launch.
  • Fiveable
    Customer Experience Lead
    Fiveable Jul 2021 - Feb 2022
    Austin, Texas, United States
    Joined nascent customer success organization to establish core processes such as customer feedback loops, bug reporting, NPS and PMF tracking. Identified gaps in customer lifecycle and messaging such as onboarding guides, value proposition messaging, and knowledge base guides.
  • Austin Community College
    Assistant Professor
    Austin Community College Aug 2017 - Feb 2022
    Austin, Texas Metropolitan Area
    Project lead for a technology innovation grant of $5000 to improve student outcomes. Data analysis led to changes in organizational policy and increased student outcomes.Increased student outcomes during group projects by teaching them agile methodologies including scrum methods and ceremonies like standups and sprint planning.Developed a new curriculum that increased DEI for ENGL 2322 - Early British Literature. Created over 200 original lesson plans. Each quarter I revamped content and teaching strategies based on student outcomes and feedback.
  • Bookpeople
    Book Seller
    Bookpeople Aug 2016 - Nov 2017
    Austin, Texas, United States
  • Museum Of Performance And Design
    Director Of Media + Communications
    Museum Of Performance And Design Sep 2012 - Mar 2013
    San Francisco Bay Area
    Expanded the museum's social media efforts onto more platforms (Pinterest, Tumblr, and Twitter)with innovative weekly campaigns that 3x'd our followers in just 1 quarter.Oversaw the planning & coordination of a $50,000+ fundraiser to assist in moving the library'scollection of over 5,000 historic objects.Managed the museum's volunteer program of 20+ community members including recruitment, training, and scheduling.
  • Naked Lime
    Digital Marketing Consultant
    Naked Lime Oct 2011 - Mar 2012
    College Station, Tx
    Same as below but the company changed it's name.
  • The Reynolds And Reynolds Company
    Enterprise Account Executive
    The Reynolds And Reynolds Company Jun 2011 - Mar 2012
    College Station, Tx
    Provided exclusive customer service and technical support for major company accounts in web design, search engine optimization, eCommerce marketing, online B2C products, email, and DNS maintenance by phone, email and in person visits.Created custom graphics, microsites, landing pages and SEO content for the marketing purposes of automotive industry leaders.Quality checked programming deployments, reported system breaks, and submitted ideas for improvements to current software or new products.Accomplishments:Rookie of the Year award department nominee. Chosen by management for superior customer service and proactive nature of submitting new product ideas and volunteering for special programs.Managed and helped design a custom website project that took over 100 hours to complete and cost over $10K.Proposed and helped implement a training program for new enterprise consultants on dealing with difficult clients and achieving the higher level of customer service necessary for these high priority accounts. Started writing a regular column about using basic design principles, marketing strategies and search engine optimization tactics for customer education on the company blog. Completed interoffice training workshops on Organization, Creativity, and Technical Writing.
  • The Reynolds And Reynolds Company
    Web Support Consultant
    The Reynolds And Reynolds Company Feb 2011 - Jun 2011
    College Station, Tx
    Supported a client-base of over 400 individual car dealership websites, mobile sites, email accounts and web domains. Worked with third party providers for inventory, content feeds, and other various web 2.0 applications for smooth site integration. Coordinated with front-end developers and data specialists for major changes or critical site problems.
  • Half Price Books
    Book Seller I
    Half Price Books Apr 2010 - Feb 2011
    College Station, Tx
    Cultivated assigned subject areas by shelving, culling and analyzing current trends for increased diversity of store inventory. Appraised various media materials brought in from the community to supplement store supply. Specialized in academic and out-of-print manuscripts, books and records.Gained knowledge of and managed many different genres including sociology, pop culture, gender studies, psychology, memoirs, anthropology, health and medicine, self-help, spirituality, metaphysical studies, computer software, puzzles and games, collectible and rare books, comics, and graphic novels. Created in store and special holiday displays to showcase corporate stock.
  • Texas A&M University
    Editorial Assistant
    Texas A&M University Jun 2007 - Apr 2009
    College Station, Tx
    Edited, designed, and wrote copy for newsletters, websites, brochures, pamphlets, programs, directories, and posters. Sole administrator for college CRM of over 500 alumni and supporters. Oversaw the transition of our email marketing database from Mailchimp to Bronto.Suggested, helped design, and then maintained the college’s first expansion into social media marketing through a Facebook community that reached over 1,000 followers during its first six months. Researched and compiled confidential dossiers on candidates for the annual Outstanding Alumni award each year.

Lola Watson Skills

Blogging Social Media Marketing Seo Social Media Digital Marketing Customer Service Online Marketing Research E Commerce Web Design Copywriting Marketing Support Creative Writing Organic Search Wordpress Mysql Html Photoshop Creative Problem Solving Online Product Development Public Relations Marketing Communications Seo Copywriting Drupal Php Literary Criticism Linguistics Russian Information Management

Lola Watson Education Details

Frequently Asked Questions about Lola Watson

What company does Lola Watson work for?

Lola Watson works for Dear Watson Consulting

What is Lola Watson's role at the current company?

Lola Watson's current role is Creative Educator and Speaker | Recovering Academic Turned Literacy Advocate | Neurodivergent Entrepreneur.

What is Lola Watson's email address?

Lola Watson's email address is lo****@****ail.com

What schools did Lola Watson attend?

Lola Watson attended Texas State University, Wayne State University, Texas A&m University.

What are some of Lola Watson's interests?

Lola Watson has interest in The Internet, Writing, Web Design, Eating, Cooking, Geek Culture, Information Systems, Sociolinguistics, Technology, Reading.

What skills is Lola Watson known for?

Lola Watson has skills like Blogging, Social Media Marketing, Seo, Social Media, Digital Marketing, Customer Service, Online Marketing, Research, E Commerce, Web Design, Copywriting, Marketing Support.

Not the Lola Watson you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.