Samsung Consumer Electronics & Philips Small Appliances Sales for Central Punjab & KPK

Achievements-Successfully initiated & concluded negotiation process for distribution rights of LG Mobile Phones, System Air Conditioners, IT and Solar Products.-Provided a broad range of in-depth studies / quantitative analyses for investors and principal company (LG Electronics) which brought both sides to the agreement.*Responsibilities -Conduct short/medium term business planning and organization of resources.-Own creation of the product line road-map in alignment with the portfolio & channel strategy.-Responsible for defining the value proposition, from concept to in market execution. This includes creating a differentiated position, defining the pricing model and execution of the value proposition in market. -Responsible to set, monitor and achieve product profitability targets.-Meet the regulatory compliance, i.e. Type Approval for mobile phones & IT products, by providing required product documentation to the regulatory government bodies.Define and scope the intelligence, research and insight required to aid understanding of customers and their needs.-Set product revenue targets and drive ‘Go to Market’ activities to achieve them.-Arrange sales force trainings, to facilitate them on acquiring necessary technical expertise & product knowledge required to upsell the product.-Liaise with LG product management & strategy team to create best consumer driven sales & marketing strategy.

Planning and Organization:•Own creation of the product line road-map in alignment with the portfolio & channel strategy.•Responsible for defining the value proposition, from concept to in market execution. This includes creating a differentiated position, defining the pricing model and execution of the value proposition in market.•Keeping in-depth knowledge of the market and competitors in which its products operate including; market and opportunity sizing, tracking of product position within that market, understanding the competitors, their products and the basis of competition, relevant business models and for recommending winning strategies for differentiation in the market.•Specifying product requirements, market research, competitive analysis, pricing, digital marketing, and customer engagement•Lead the team in executing the road-map plans.•Preparing product forecasts, import plans and constantly monitoring inventory levels held at warehouses including liaison with imports & production departments to ensure supply timelines.•Collaborate with customers/market to capture and validate existing and emerging needs.•Domain knowledge, technology and process•Engage internal stakeholders to create and refine fast, effective product launch and go-to-market processes including release planning, services enablement and sales enablement.•Own the success of go-to-market efforts to drive early adoption of key releases..Financial Performance:•Set product revenue targets and drive ‘Go to Market’ activates to achieve them.•Monitor and influence Sales incentive programs, sales pipeline management, and partnership financial performance.•Monitor and adjust product profitability targets.Customer Excellence:•Define and scope the intelligence, research and insight required to aid understanding of customers and their needs.•Be a recognized customer advocate, helping internal teams deliver a continuously improving customer experience.

-Defining and creating comprehensive marketing strategy as well as product marketing strategy-Designing and managing product launches: defining product release requirements and go-to-market strategy.-Develop and manage the marketing program including setting goals, establishing budgets and determining which initiatives to undertake. -Understanding and relaying the product positioning, key benefits and target customers.-Developing material for product launches including case studies, data sheets, and ROI calculation.-Creating and driving successful competitive marketing campaigns-Specifying product requirements, market research, competitive analysis, pricing, digital marketing, and customer engagement-Preparing product forecasts, import plans and constantly monitoring inventory levels held at warehouses including liaison with imports & production departments to ensure supply timelines.

- Extensive data analysis of our own products over the period and identifying the trends and concluding inferences. Responsible to convert data into information, making strong follow-up in getting the required information. - Preparation of price and feature comparison maps to report competitiveness of our products in market. - Development & implementation of the product plan for product family by development of effective marketing strategies & tactics, as per product manager’s guidelines.- Develop plans for the achievement of assigned targets with the support of field force through a comprehensive marketing mix. - Arrangement of sales force training and development on product and enhancing their product knowledge base with the necessary technical expertise to enable them to sell the product.- Managing the product life cycle, specifying market requirements through market intelligence.- Dealing of annual budgets, price structures and their implementation in system (SAP).- Preparing product forecasts, import plans and constantly monitoring inventory levels held at warehouses including liaison with imports & production departments to ensure supply timelines.

- Preparation of daily sales, collection and stock reports for top management.- Plan, prepare & implement proposed monthly sales prices, policies along with annual, monthly and weekly sales plans and including their circulation & implementation in SAP, as per management guidelines.- Responsible for the smooth execution of monthly discounts and promotional schemes of the dealers in SAP and timely delivery of gifts or discounts.- Responsible for the coordination of nationwide sales force in 15 branches for all matters relating to sales, logistics etc. and removing any bottlenecks in the system.- Cross functional role within support departments

- Accountable for meeting or exceeding sales targets in assigned area.- Handling 32 dealers account.- Preparing Monthly, Quarterly annual sales forecast working with Regional Sales Manager.- Works with credit department to assist in high-risk accounts.- Build “Partner” business relationship with key accounts.- Played an integral role in corporate sales objectives