Quang Phạm Email & Phone Number

Vietnam

Ho Chi Minh City, Vietnam

• Oversee and manage digital channels, which may include paid/organic search, paid/organic display, and affiliates, leveraging internal data and analytics tools to scale and optimize towards those delivering ROI in line.
• Supervise a team of digital marketer and coordinate with performance agency.
• Identify new areas of opportunity within existing placements and channels, as well as evaluate and test new technologies using market trends, internal data, industry the best practices to informing decision-making.
• Efficiently optimize marketing spend to achieve improved cost per conversion, CPC, CTR, CAC, ABS, GMV, LTV etc.
• Develop and execute paid campaigns, including keyword research, audience target, tracking, copy creation, A/B testing, adjusting bidding and budgeting strategies to maximize efficiency.
• Develop SEO strategy and cooperate with technical team, content team to implement the strategy.

Ho Chi Minh City, Vietnam

• Supervise a team of writers and coordinate with freelance contributors.
• Planning marketing campaigns, including Facebook, Instagram, SEO/SEM, email, and display advertising, etc.
• Work with internal team to create multiple categories of content for different marketing channels and activities (video production, photo-shooting with professional models, 3-D model, event planning, etc).
• Construct top targeting segments based on campaign goals through fan demographic/behavior data, Facebook insights, Google/Facebook/YouTube analytic and other data available.
• Collaborate with back-end developers and web front-end developers to improve usability
• Closely collaborate with account team to ensure the benefit of partners as well as the company.

Vietnam

• Supervise a team of writers and coordinate with freelance contributors.
• Develop a detailed project plan to monitor and track progress, ensure that all projects are delivered on-time, within scope and within budget
• Proofread and edit spelling, grammar and syntax, verify content and information.
• Ensure that content meets the company or client's needs, and follows our in-house style guide.
• Researching and implementing content recommendations for organic SEO success
• Work with the graphic design team to ensure a user-friendly experience.

Ho Chi Minh City, Vietnam

• Generate, edit, publish, and share content daily (original text, images, video, and HTML)
• Assist with crisis management, bad reviews, and negative news communications
• Moderate user-generated content and messages appropriately, based on company and community policies
• Build meaningful connections and encourage community members through dialog and messaging
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach