• Oversee and manage digital channels, which may include paid/organic search, paid/organic display, and affiliates, leveraging internal data and analytics tools to scale and optimize towards those delivering ROI in line with business goals. • Supervise a team of digital marketer and coordinate with performance agency. • Identify new areas of opportunity within existing placements and channels, as well as evaluate and test new technologies using market trends, internal data, industry the best practices to informing decision-making. • Efficiently optimize marketing spend to achieve improved cost per conversion, CPC, CTR, CAC, ABS, GMV, LTV etc. • Develop and execute paid campaigns, including keyword research, audience target, tracking, copy creation, A/B testing, adjusting bidding and budgeting strategies to maximize efficiency. • Develop SEO strategy and cooperate with technical team, content team to implement the strategy. • Take e-Commerce performance analytics and implement suggestions to improve.

• Supervise a team of writers and coordinate with freelance contributors. • Planning marketing campaigns, including Facebook, Instagram, SEO/SEM, email, and display advertising, etc. • Work with internal team to create multiple categories of content for different marketing channels and activities (video production, photo-shooting with professional models, 3-D model, event planning, etc). • Construct top targeting segments based on campaign goals through fan demographic/behavior data, Facebook insights, Google/Facebook/YouTube analytic and other data available. • Collaborate with back-end developers and web front-end developers to improve usability • Closely collaborate with account team to ensure the benefit of partners as well as the company. • Update and optimizing all company pages, including YouTube, Facebook, Instagram, etc. • Managing digital agency relationships, day-to-day production, as well as campaign schedules to ensure the delivery as aligned including timeline, KPI & activity commitments.

• Supervise a team of writers and coordinate with freelance contributors. • Develop a detailed project plan to monitor and track progress, ensure that all projects are delivered on-time, within scope and within budget • Proofread and edit spelling, grammar and syntax, verify content and information. • Ensure that content meets the company or client's needs, and follows our in-house style guide. • Researching and implementing content recommendations for organic SEO success • Work with the graphic design team to ensure a user-friendly experience. • Collaborate with co-workers and come up with fresh, creative content ideas, keeping our audience in mind. • Analyze data and analytics, and seek to increase reader engagement and retention. • Represent the organization at launches, meetings, and press events.

• Generate, edit, publish, and share content daily (original text, images, video, and HTML) • Assist with crisis management, bad reviews, and negative news communications • Moderate user-generated content and messages appropriately, based on company and community policies • Build meaningful connections and encourage community members through dialog and messaging • Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach