Rachel B. Lee Email & Phone Number

Austin, Tx, Us

Austin, Texas Area

We live in a digital and social media first world and human connectivity is being lost. Building our personal brands is more important than ever before which means we must move away from mass marketing and lead gen to creating high quality human connections. At Standout Authority, we help C-level executives, business owners, entrepreneurs and job seekers create a strong personal brand, grow their influence and draw in amazing opportunities WITHOUT selling. ✓ Create a Strong… Show more We live in a digital and social media first world and human connectivity is being lost. Building our personal brands is more important than ever before which means we must move away from mass marketing and lead gen to creating high quality human connections. At Standout Authority, we help C-level executives, business owners, entrepreneurs and job seekers create a strong personal brand, grow their influence and draw in amazing opportunities WITHOUT selling. ✓ Create a Strong Personal BrandPeople buy from other people and you are the brand. We’ll help you bring your personality to life authentically. ✓ Grow your influence and Attract the right connections You need to find the RIGHT connections and create quality content that fits your brand and business goals and grow your brand. ✓ Implement our Engagement Engine with Your Target Audience We take over your LinkedIn account and create customized messaging for your marketing funnel that draws massive conversions. ✓ Get Qualified OpportunitiesHaving a ton of connections isn’t enough. Build your audience through engaging content and messaging that converts them into immediate opportunities.We offer: -Corporate training and Workshops - 1:1 Services including WERK Your Brand, Elite and Signature-Thought Leadership Exec Strategy Consulting -LinkedIn on demand and done with you training Show less

Austin, Texas, United States

I have a passion to connect with people and love being on stage. I've spoken on the power of your professional and company brands, personal branding, how to use social media to build your presence, how to create a strong brand that builds fans and advocates, LinkedIn strategy and Web3 creating.Some of my speaking engagements include:John Assaraf's Business Growth Program, Amarillo Ad Fed, Velocity Women's Group, Social Media Week Austin 2018, 2019, 2020, Small Business… Show more I have a passion to connect with people and love being on stage. I've spoken on the power of your professional and company brands, personal branding, how to use social media to build your presence, how to create a strong brand that builds fans and advocates, LinkedIn strategy and Web3 creating.Some of my speaking engagements include:John Assaraf's Business Growth Program, Amarillo Ad Fed, Velocity Women's Group, Social Media Week Austin 2018, 2019, 2020, Small Business Festival, Freecon, Best Practice Media, Saucony's Running Event marketing bootcamp, Together Digital and Microsoft Inspire 2017 and 2018 where I achieved a speaker excellence award. Show less

Austin, Texas Area

I'm working with the President's Transformation and Strategy Office on the first ever 10 year strategic plan. We're developing the communication and marketing strategy to deliver the 42+ key initiatives across the university...a major endeavor! I also support Texas MBA and MS students to find their voice and showcase their skills so that they can start a career that gives them joy and purpose. I advise students on exploring a new career direction, strategizing a plan to pursue a… Show more I'm working with the President's Transformation and Strategy Office on the first ever 10 year strategic plan. We're developing the communication and marketing strategy to deliver the 42+ key initiatives across the university...a major endeavor! I also support Texas MBA and MS students to find their voice and showcase their skills so that they can start a career that gives them joy and purpose. I advise students on exploring a new career direction, strategizing a plan to pursue a specific industry or functional interest, and utilizing resources like LinkedIn to network and build their personal brand.I'm also a Guest Lecturer at McCombs and the Moody School of Communication Show less

Austin, Texas

I managed the brand and marketing strategy for Software Advice which helps small businesses find software through human conversations, trusted reviews and research. Software Advice itself is a $50M+ revenue business and part of the Gartner Digital Markets portfolio of companies which includes GetApp and Capterra as well. As Software Advice's brand leader, I reported directly to the CMO of Gartner Digital Markets, and supported the brand and content strategy, creative development and… Show more I managed the brand and marketing strategy for Software Advice which helps small businesses find software through human conversations, trusted reviews and research. Software Advice itself is a $50M+ revenue business and part of the Gartner Digital Markets portfolio of companies which includes GetApp and Capterra as well. As Software Advice's brand leader, I reported directly to the CMO of Gartner Digital Markets, and supported the brand and content strategy, creative development and execution, and SEO, email and paid media teams. Some of my best accomplishments include: -Launched a new brand identity for Software Advice including in depth brand guidelines, messaging, customer personas, and a new website and marketing materials. -Launching a multichannel digital media campaign with a $3M budget. This was end to end, from strategy and planning to creative development and execution to paid execution and reporting. I personally managed the Direct channel forecast and profit and saw an iROAS from my YouTube spend of 1.4x. -Developing and executed a national partnership with SCORE, a key resource group for the Small Business Administration. This included 2 national webinars with nearly 2000 registrations and co-branded content with new research landing tier 1 placements Show less

Austin, Texas Area

I was the City Champ for Together Digital Austin - think the CEO of the Austin chapter, representing our mission, recruiting and retaining members, leading board meetings, emceeing all of our monthly meetups, and more. Previously, I was the board advisor overseeing the success of the chapter in more of a consultative approach. Together Digital is a community of 2K+ women across the nation working together to grow our careers, enhance our relationships and build a community of support… Show more I was the City Champ for Together Digital Austin - think the CEO of the Austin chapter, representing our mission, recruiting and retaining members, leading board meetings, emceeing all of our monthly meetups, and more. Previously, I was the board advisor overseeing the success of the chapter in more of a consultative approach. Together Digital is a community of 2K+ women across the nation working together to grow our careers, enhance our relationships and build a community of support and love. We have monthly meetups and virtual events with major leading ladies and are built on the idea of asking for help and giving what we can. Show less

Redmond, Washington

In my most recent role, I managed a cross organizational branding initiative to re-envision what it means to partner with Microsoft, collaborating with over 50 stakeholders across the brand, research, marketing, sales, product and engineering teams from c-level to manager. I helped design a new narrative and messaging storybook for the Microsoft Partner Network, an ecosystem of 300K partners, that guides all sales, partner, marketing, support, communications and product leads’ program and… Show more In my most recent role, I managed a cross organizational branding initiative to re-envision what it means to partner with Microsoft, collaborating with over 50 stakeholders across the brand, research, marketing, sales, product and engineering teams from c-level to manager. I helped design a new narrative and messaging storybook for the Microsoft Partner Network, an ecosystem of 300K partners, that guides all sales, partner, marketing, support, communications and product leads’ program and content strategies. My work reached 30,000+ employees with new messaging and generated 2M+ impressions externally around our new “partners make more possible” messageI also led partner evidence, telling the stories of partners and how they're transforming their customers. This means managing a program and team that can collect and write 30+ partner stories around digital transformation from across the company and globe. They are amplified on partner.microsoft.com and social media, and promoted through PR, executives, and partners’ marketing channels Previously I was the host of the Microsoft Partner Network podcast interviewing C-Level executives, authors, and change makers across Microsoft and the tech industry to deliver authentic and tangible conversations to business leaders. When I first started with the company, I was the demand generation lead for the Microsoft Partner Network, working across the One Commercial Partner organization, Business Groups (Office, Dynamics, Windows, Cloud and Enterprise, etc) and Central Brand teams to deliver digital marketing to our partners through social and paid media strategies, content creation, and PR. I owned our Facebook, Twitter, LinkedIn, YouTube, and blog as well as the paid media and branding strategy to drive organic growth and engagement. In 2017, I led social media for Microsoft Inspire, a flagship MS event for 17K+ partners around the globe, and garnered nearly 1B impressions through the event #MSInspire. Show less

Austin, Tx

President, Board Fellows: Texas Cultural Trust Board FellowCo- President: Jewish MBA Organization Co-Chair 2015 Women's Forum Texas Venture Labs Investment Competition Semifinal Runner-upGraduate Women in BusinessGraduate Marketing Network --- Best Speaker Award at GMN Marketing Case Challenge McCombs Ambassador CommitteeGraduate Business Technology GroupStrategic Branding MBA level Teachers Assistant

Redmond, Wa

Created a historical record of the Microsoft Action Pack evolution by interviewing 15+ key stakeholders across the Microsoft Partner Network and evaluating past strategies and executionsDeveloped the first ever Microsoft Action Pack Business and Marketing Strategy centered around recruiting new cloud partners and enabling current partners to transition onto the cloud

Greater Los Angeles Area

Oversaw relationships with brand teams at Unilever including Suave, Clear Ultra Shea, and AXE, successfully renewing agreements for $2.5M in revenue Managed 10 employees and collaborated with five inter-agency teams, upwards of fifty people, to generate client marketing plans and successfully meet market share goalsMaintained all client program budgets including continuous spend tracking, labor reconciling and invoicing for over $5M in business ensuring all budgets fell within… Show more Oversaw relationships with brand teams at Unilever including Suave, Clear Ultra Shea, and AXE, successfully renewing agreements for $2.5M in revenue Managed 10 employees and collaborated with five inter-agency teams, upwards of fifty people, to generate client marketing plans and successfully meet market share goalsMaintained all client program budgets including continuous spend tracking, labor reconciling and invoicing for over $5M in business ensuring all budgets fell within allocated spend Collaborated with C- level executives across the agency’s three offices on new business opportunities including Verizon Wireless’ African American and Hispanic business valued at over $10M and Macys’ African American business Identified need for improved resource sharing capabilities across teams; developed and implemented electronic filing process to ease retrieval of client campaigns and industry information resulting in improved efficiency Show less

Greater New York City Area

Managed creative strategy, planning and event execution for Clear Ultra Shea, a female African American hair care line. Print and digital advertising campaigns and social media engagement activations surpassed the consumer brand reconsideration benchmark by 15% Assisted Account Director with generating unique social, digital, and experiential consumer promotions strategies targeted at college males for AXE Deodorant’s new product innovations; continuous client and interagency… Show more Managed creative strategy, planning and event execution for Clear Ultra Shea, a female African American hair care line. Print and digital advertising campaigns and social media engagement activations surpassed the consumer brand reconsideration benchmark by 15% Assisted Account Director with generating unique social, digital, and experiential consumer promotions strategies targeted at college males for AXE Deodorant’s new product innovations; continuous client and interagency communication and college behavioral research led to AXE Hair becoming new clients Led Intern Committee, establishing its purpose, mentoring and offering career guidance. Each intern earned a full time job within the company or at another major marketing organization Show less

Greater Chicago Area

Spearheaded the AXE One Night Only campaign, creating free unexpected concerts at 15 college campuses through digital and social media, exceeding 175M media impressions Coordinated $3M program for the launch of AXE Excite by negotiating eight music and lifestyle brand partnerships such as Wisconsin’s Summerfest Festival which resulted in over 4M consumer interactionsEstablished and maintained key agency partner relationships to assist in strategic and executional program… Show more Spearheaded the AXE One Night Only campaign, creating free unexpected concerts at 15 college campuses through digital and social media, exceeding 175M media impressions Coordinated $3M program for the launch of AXE Excite by negotiating eight music and lifestyle brand partnerships such as Wisconsin’s Summerfest Festival which resulted in over 4M consumer interactionsEstablished and maintained key agency partner relationships to assist in strategic and executional program elements such as sampling distribution, brand ambassador resourcing, and event production Show less

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Activities and Societies: President, Board Fellows: Texas Cultural Trust Board Fellow Co- President: Jewish MBA Organization McCombs.

Sustainability Studies

Bachelor Of Business Administration, International Business And Marketing

Business Administration And Management, General