Ravi Balakrishnan Email & Phone Number

Singapore

Singapore

Creating branded content across titles within the Haymarket Group.

Singapore

Singapore

Mumbai Area, India

I am a Senior Assistant Editor at The Economic Times and Editor - Brand Equity, in charge of the print and online editions. My responsibilities include generating ideas for Brand Equity, commissioning/writing stories and determining its overarching editorial direction. Through my tenure, Brand Equity has become a more holistic product. We've had a sharper focus on the interface between technology and marketing, an area that I find fascinating.

Mumbai Area, India

My second stint at The Economic Times was as a part of the Features Writing team. I had additional responsibility of generating ideas for Technoholik, a magazine with a sharply defined focus on consumer technology, with content generated in part by the staff of Stuff magazine, a Haymarket publication. My responsibility (which continues even in my current assignment) was to ensure that the product was to the extent possible, error free. Among my standout features during this time include several articles on marketing and advertising for Brand Equity, a magazine that I'm currently the editor of. Among my most noteworthy non-Brand Equity stories include an interview with celebrated American director Oliver Stone and a feature on the fan clubs of Indian film superstar Rajinikanth in the lead up to the release of his film Endhiran aka Robot, and one of the last interviews with cartoonist Mario Miranda.

Mumbai Area, India

I worked on Storyboard, India's longest running TV show on marketing and advertising. My job responsibilities included conceiving of and filming story segments for Storyboard, editing and helping with production. I blogged for the Storyboard website and reworked some of my stories for Mint, the financial daily from Hindustan Times.

Mumbai Area, India

Seeking a break from journalism, I worked at Xpanse Asia, a Starcom Mediavest Group company focused on small town and rural marketing. As part of the account planning team, I conceived of marketing programmed for small town and rural consumers, working on businesses like Marico and Western Union. The job also involved participating in and analysing research to arrive at a deeper understanding of consumer behaviour.

Mumbai Area, India

I worked my way up the ranks at Brand Equity, covering the marketing and advertising industry through a period of great tumult and flux. I also wrote on music and the seamier side of Bollywood.

Mumbai Area, India

I was part of the editorial team of The Brief, a Mid Day publication, one of India's first magazines devoted to the advertising industry. I worked on both news and features, contributing to the irreverent tenor of the magazine.

Mumbai Area, India

I began freelancing for Dignity Dialogue, India's first magazine targeted at senior citizens while still in college, and after a brief stint as trainee in the corporate communications department at Siemens joined the editorial team.I wrote for the magazine and played a key role in the production process.

Post Graduate Diploma In Advertising, Advertising, Second

Bachelor’S Degree, English Literature, First

Activities and Societies: Occasional quizzer, sometime rock band singer.