Decision Point is an Analytics Thinktank focused on CPG & Retail sector working with leading Fortune 500 firms.

Strategic Planning for Retail & Shopper Marketing projectsKey Clients: Coca-Cola, Unilever, Castrol, Kodak

• Sales & Marketing Consulting to a large Industrial products conglomerate to improve effectiveness of the sales teams in generating leads and increasing conversions• Marketing Analytics - Develop analytics solutions that can combine structured and unstructured information available within the sales and marketing environment. Key areas of work - Factor Analysis, Sentiment Analysis, Information Extraction• Product Management - Design & Manage the development of a software product to deliver advanced analytics based on information gathered from the sales-force and trade channel partners

• Part of the Core organizing team and the community of entrepreneurs orchestrating the (not for profit) bi-annual showcase of the most exciting product startups in the Indian subcontinent.• Proto.in is India's premier start up showcase event for innovative products, brings together a host of visionaries and people who matter in the entrepreneurship ecosystem - the venture capitalists, entrepreneurs, industry associations such as NASSCOM, IAMAI and the main stream media. Proto.in helped over 15 companies to raise venture capital & angel investments.- Interview in Outlook Business about proto.in: http://bit.ly/Nt6se6- Proto.in Show on ET NOW: http://bit.ly/9cPbJC