Created SeriousRunning.com, grew to #1 trafficked Trail Running website, surpassing incumbents with 10 years experience in the category, with user-generated content, consumer reviews, category listings, and content creation. Utilizing Social Media, created "National Trail Running Day" which resulted in 20K participants across the United States.Sold $100,000 a year in digital media for web properties, a 50% increase in revenue.Through SEO and content creation advanced… Show more Created SeriousRunning.com, grew to #1 trafficked Trail Running website, surpassing incumbents with 10 years experience in the category, with user-generated content, consumer reviews, category listings, and content creation. Utilizing Social Media, created "National Trail Running Day" which resulted in 20K participants across the United States.Sold $100,000 a year in digital media for web properties, a 50% increase in revenue.Through SEO and content creation advanced SeriousRunning.com Google 1st page for key searches such as "trail races," "shoe reviews," "trail running blog," and "best 10K races."Developed affiliate partnerships with Amazon and REI.com, created product listings to drive consumer demand. Show less

Responsible for all digital advertising sales for 3 different websites, a total of 12 million impressions a year.Sold over $100,000 in digital advertising, increasing revenues by 50%.Managed all digital advertising utilizing DoubleClick for publishers and Google Adwords.

Increased memberships by 174%, visits by 154%, and premium membership by 112%.Developed marketing strategy for all CollectorDASH properties to reach unique consumer segments. Managed creatives, execution, and optimization of all marketing campaigns. Utilized SEO, SEM, social, display, content, re-targeting, contests, affiliates, clubs, events, and print. Developed sales funnels to convert visits and promote premium features. Optimized site to encourage engagement… Show more Increased memberships by 174%, visits by 154%, and premium membership by 112%.Developed marketing strategy for all CollectorDASH properties to reach unique consumer segments. Managed creatives, execution, and optimization of all marketing campaigns. Utilized SEO, SEM, social, display, content, re-targeting, contests, affiliates, clubs, events, and print. Developed sales funnels to convert visits and promote premium features. Optimized site to encourage engagement, collecting, and transactions. Worked closely with Community Managers to develop off-site and on-site strategies to drive traffic and encourage growth. Show less

Developed marketing strategy & grew membership from 5,000 to 90,000. Increased visitors from 100k to 350k. Managed marketing budget of $500k a year. Reduced cost per lead by 50%, saving $250k. Managed Social Media strategy across all channels, increased fans/following by 2400%. Established eRollover brand. Created new product positioning and launch of FiPath brand.Assumed VP of Content role. Initiated website re-design, developed site map, content… Show more Developed marketing strategy & grew membership from 5,000 to 90,000. Increased visitors from 100k to 350k. Managed marketing budget of $500k a year. Reduced cost per lead by 50%, saving $250k. Managed Social Media strategy across all channels, increased fans/following by 2400%. Established eRollover brand. Created new product positioning and launch of FiPath brand.Assumed VP of Content role. Initiated website re-design, developed site map, content categorization, and user experience, increasing all engagement metrics including time on site by 49% and pageviews by 28%.Established Email Marketing strategy, achieved open rates 78% higher than industry average. Directed and optimized marketing plan for B2C and B2B customers, including brand messaging, creative, content, and PR. Identified channels, customers, and placement. Managed 10 different agencies, 23 campaigns.Initiated internal website analytics systems, tracking sources, click streams, and conversion funnels; analyzed results and optimized site to increase monetization. Integrated with Google Analytics. Created holistic strategic plan, achieved buy-in from CEO and COO. Utilized competitive market analysis for new product development, launched multiple innovative online products that met consumer needs. Directed affiliate marketing program to attain effective ROI in the competitive financial services market. SEO strategy attained top placement and Google page 1 ranking for multiple, highly valuable keywords. Show less

Promoted in 3 month period.Increased membership by 360%.Grew website traffic by 225%.Facebook marketing campaign resulted in 8,500 new fans.Managed integrated marketing communications plan of multiple display, adwords, facebook, and co-registration campaigns.

Generated new development and provided services to all aspects of commercial real estate; specializing in retail, restaurant, and entertainment businesses. Services include site selection, land acquisition, contracting of construction, licensing, property management, and tenant acquisition.

Transported $50 million worth of equipment and 500 personnel from Tikrit, Iraq to Ft. Bragg, NC.Established forward patrol base with all infrastructure and occupied by 150 military personnel in less than 2 weeks with limited resources. Coordinated multiple units' support in project.Officer Evaluation Report, Dec 2007. "CPT Chris Barber has continued his absolutely magnificent performance, this time as our Task Force S4 in combat, and remains one of the top 3 CPTs that I senior… Show more Transported $50 million worth of equipment and 500 personnel from Tikrit, Iraq to Ft. Bragg, NC.Established forward patrol base with all infrastructure and occupied by 150 military personnel in less than 2 weeks with limited resources. Coordinated multiple units' support in project.Officer Evaluation Report, Dec 2007. "CPT Chris Barber has continued his absolutely magnificent performance, this time as our Task Force S4 in combat, and remains one of the top 3 CPTs that I senior rate. Chris has everything that we look for in our top officers; exceptional vision, competence, fitness, versatility, and judgement. He is an outstanding contributor and team player and one of the top two S4s I have seen in over 21 years of service. Chris needs to command Paratroopers..." -LTC Barry S. Di Ruzza, Battalion Commander Show less

Bronze Star Recipient. Commanded two platoons through enemy ambush under heavy fire.Led operation to capture Division-High Value Individual, the highest captured in Task Force of 500 during a 15 month deployment.82nd Airborne Division Junior Officer of the month out of 1500 possible for performance in pre-deployment training focused on transitioning a Field Artillery platoon into an Infantry platoon.Managed 30 personnel, some with up to 18 years prior work experience… Show more Bronze Star Recipient. Commanded two platoons through enemy ambush under heavy fire.Led operation to capture Division-High Value Individual, the highest captured in Task Force of 500 during a 15 month deployment.82nd Airborne Division Junior Officer of the month out of 1500 possible for performance in pre-deployment training focused on transitioning a Field Artillery platoon into an Infantry platoon.Managed 30 personnel, some with up to 18 years prior work experience, in a combat environment.Officer Evaluation Report, Dec, 2006: "CPT Christopher Barber is the best officer I rate... While deployed in support of OPERATION IRAQI FREEDOM CPT Barber planned and lead numerous combat patrols, cordon and search operations, and engaged local town leaders in a demanding and complex environment with outstanding success. The performance of his platoon and the character of its paratroopers are a direct reflection of their outstanding, combat proven platoon leader. CPT Christopher Barber is an expectational leader with limitless potential." -CPT Wade Germann, Battery CommanderOfficer Evaluation Report, Dec, 2006: "CPT Chris Barber is one of my very best platoon leaders in a Task Force full of outstanding combat-proven junior officers... Chris has validated numerous times why he was my first choice to prepare and lead a platoon in combat. His judgement and decision making skills under duress are what set him apart from his peers." -LTC Barry S Di Ruzza, Battalion Commander Show less

Battery Arms Room Officer. Achieved a 100% rating on Operational Readiness Survey, a mark never before achieved in the Battalion.Managed 15 personnel in Fire Direction Center. Converted data sent from forward observers into deflection and tube height for artillery battery to execute. Responsible for over 1000 live rounds to land safely in training.Officer Evaluation Report, Jan 2006: "1LT Chris Barber is an officer whose easy going manner belies a technical competence and a… Show more Battery Arms Room Officer. Achieved a 100% rating on Operational Readiness Survey, a mark never before achieved in the Battalion.Managed 15 personnel in Fire Direction Center. Converted data sent from forward observers into deflection and tube height for artillery battery to execute. Responsible for over 1000 live rounds to land safely in training.Officer Evaluation Report, Jan 2006: "1LT Chris Barber is an officer whose easy going manner belies a technical competence and a grim determination to accomplish the mission... 1LT Barber is a dedicated professional who possesses unlimited potential to excel in any area of performance as a leader. Already selected to be a firing platoon leader, promote to Captain, send to Field Artillery Captain's Career Course ahead of his peers, and select for early firing battery command." -CPT Daniel C. Gibson, Battery Commander Show less

Managed 15 employees. Directed all indirect fires in support of Infantry unit maneuvering on the ground.Led team in a no-notice deployment in support of OEF (Afghanistan). Controlled aircraft maneuvers in all enemy capture missions.