In addition to fulfilling the duties of Content Writer, contribute operational leadership encompassing team training, departmental goal-setting and implementation, and process development. Assist with peer-editing, coaching, and mentoring of writers while managing the relationships of a max-capacity client roster to continue securing client retention. Test and evaluate AI tools to explore possibilities for streamlining content creation.

I collaborate with marketing agencies and technology firms to write website copy, landing pages, articles, white papers, ebooks, email programs, and case studies to communicate the distinct perspective and value of their organization. Interview experts from companies specializing in UX design, web development, entertainment marketing, data analytics, and other disciplines and distill their perspectives into engaging narratives targeting a specific audience in the right voice and tone for their brand.

Experienced journalist and communications specialist contributing digital features covering TV, pop culture, and current events for the Los Angeles Times, Downbeat, Red Canary, and other outlets.

Wrote and reported on trends and topics in entertainment, business, and pop culture, creating clean, accurate narratives to inform a national audience. Met tight deadlines with stories ranging from breaking news and long-form interviews in a clear, conversational voice. Appeared as a moderator and guest at panels, film screenings and podcasts.Offered critical analysis of TV, books, and music and directed coverage as jazz critic, placing key ideas and contributors into broader cultural context. Wrote the weekly column Overrated/Underrated, a voice-driven take on pop culture that became one of the Times' most popular features.

Maintained an editorial calendar to meet daily and weekly deadlines while executing media plans around high-interest events and breaking news. Assigned, edited, and produced articles through all phases of digital production and acted as Music Editor from 2014 to 2016. Skilled with shaping narratives to engage and inform a wide audience while using site analytics and SEO guidelines to increase traffic. Generated results that included an 183% audience growth for the Grammy Awards from the prior year.Collaborated with product and development teams in a start-up environment to design and launch a new digital local entertainment product. Managed a team of writer-producers to build and maintain new site pages to satisfy varying use cases while troubleshooting the site and its content management system. Helped write internal and external messaging for new production processes while developing user guides. Served as point of contact with development teams for CMS and production issues.

Produced, edited and maintained multiple sections of the Times’ website through multiple redesigns, keeping an eye for the best user experience through clear and effective design and copy. Designed landing pages and coverage plans for high-interest cultural events while curating and creating features to enhance editorial coverage and increase reader engagement.Published and packaged stories for distribution channels with a mix of eye-catching display copy, images and video. Conducted discussions with stakeholders in editorial, marketing and design to find the best ways to present and promote content that's most useful to users and advertisers.

In addition to writing a variety of news and feature items for a pop culture search engine start-up, I worked with marketing and engineering teams to create promotional copy and user guides, including user documentation for new tools and technology developed by the company.