Lead a global team that is responsible to create, distribute and measure TikTok products on all screens outside of mobile phones. These include: TV, Radio, Cinema, Digital Out Of Home, Automobile and In-Flight Entertainment.

Lead a team of 60 to acquire and market multi-platform content across linear and on demand on all platforms to increase profitable growth on TV, Digital and Mobile.• Managed over a $500+ million cost of goods sold budget per annum.• Oversaw all content operations, business development, business affairs, marketing, merchandising

Acquired rights for linear content distribution and negotiated major partnership deals, exceeding $250 million annually. Led cost containment initiatives for TV and residential portfolios, ensuring budget compliance and successfully launching Canada's first authenticated video product. Collaborated with record labels, launched the Wireless Music Store, and worked with UFC to launch their first VOD offering and assist in legalizing the sport in Ontario. Optimized VOD models, increasing revenue share for Rogers by 5-15% with multiple movie studios.

Identified new content segments on mobile platforms, driving data revenue growth.Negotiated partnerships with gaming providers, music labels, social networks, and video providers to monetize products. Accomplishments include acquiring branded content and service offerings, establishing a compelling Rogers Wireless Video On Demand with top-tier brands, and harnessing the potential of emerging platforms like Facebook, YouTube, and MySpace to boost data revenue.