Serve as a client champion to help evolve Weber Shandwick from an agency to a strategic and advisory organization with data and digital innovation at its core, helping clients navigate a changing business and cultural landscape:• Leverage background in consulting to help marketing and comms departments re-frame their objectives and outcomes• Built a data analytics team to articulate the output and ROI of digital, social and consumer marketing and PR programs• Identified digital-first growth opportunities across the organization • Served as senior counselor across a variety of brands including and the Big Ten Conference, TracFone Wireless, Campbell’s Soup Company, Motorola Mobility and MasterCard InternationalClient Experience Leader for TracFone Wireless, the largest pre-paid wireless company in the U.S. Provide counsel and strategy to the Executive Management Team including the CEO, CMO and CXO on business, category, landscape and cultural issues impacting the company’s overall businesso Partnered with CEO and CHRO to develop and operationalize the organization’s Purpose, Values and Employee Experience effortso Created the strategic vision and operational components of a best-in-class Customer Experience program driven by Digital and Social and pulled through all other aspects of the organization including acquisition marketing, customer service and retentionClient Experience Leader and senior strategic counsel for the Big Ten Conference o Developed the Communications Architecture for the conference leveraging research, digital and social media strategy to engage target audienceso Serve as strategic advisor to the Commissioner, Deputy Commissioner and conference communications and branding departmentso Provide ongoing counsel on issues impacting collegiate athletics including student-athlete lawsuits, policymaker discussions and fan perceptionso Working with new Commissioner elect in setting out his overall vision for the conference moving forward

Served as Client Experience Leader for the Campbell’s Soup Company business• Oversaw entire soup portfolio from a public relations perspective, including iconic brands like Chunky Soup, Red + White, Homestyle and Healthy Request• Planned and executed the popular Chunky Soup Mama’s Boy campaign annually by introducing new NFL players as the face of the campaign• Develop strategic communications programs to introduce new Campbell products across the portfolio• Provide ongoing crisis and reputation management counsel around key issues impacting the company and its brands including sodium, processed foods, poor earnings results and product recalls

Led consumer marketing initiatives for SNICKERS and Motorola Mobility, specifically focused on new product introductions and partnership integrations• Developed large scale Super Bowl, NFL Draft and NFL Season ideas to compliment new creative campaign for SNICKERS• Launched the new DROID RAZR with a large-scale launch event in New York City engaging 200+ media, celebrities and influencers throughout a 10+ hour event• Launched several Motorola Mobility Companion Products including bluetooth headsets and wearables • Launched the MOTOActv health and fitness device with a partnership with the New York MarathonServed as Co-Lead on the global MasterCard International business• Developed an executive visibility and thought leadership program for key MasterCard executives across the globe• Helped executive team manage ongoing reputational issues related to credit card fees and data security• Developed presentations and speeches for executives to deliver at key industry events attended by peers, business and trade media

Served as practice lead for Weber Shandwick’s Australia operations working across a range of clients including Red Bull, Samsung, Vodafone, Olympus, Garmin and the Australian Government• Led multi-faceted Vodafone engagement to reach consumers through large scale activations, media relations, influencer engagement and sports partnerships• Launched and managed Red Bull’s “Bedroom Jam” program aimed at Australian millenials to engage with the brand via content, contest and social conversation• Developed the integrated creative marketing, advertising and PR platform for Olympus’ new PEN Camera system

Managed several large national clients and brands across CPG/retail, QSR and government industry verticals including Degree Men, Kentucky Fried Chicken and the 2010 Census• Managed and led national PR and marketing efforts for Degree Men Deodorant for general and Hispanic markets• Developed and executed several football-focused programs leveraging NFL athletes including Chad (Ochocinco) Johnson and Mark Sanchez specifically at Super Bowl• Launched the Degree Adventure line nationally via an integrated campaign featuring Bear Grylls, Kevin Durant and Mark Sanchez• Strategically targeted and engaged Hispanic males with Degree Men’s multi-year partnership with the Mexican National Soccer Team and Major League Soccer• Executed on-site at Mexican National Team “friendly” matches across the US over the course of 18-months to engage fans, media and influencers• Developed social strategy across general market and Hispanic audiences via content development and distribution, partnering with Facebook on a first-of-its-kind paid media test

Led the national PR and Marketing efforts for Kentucky Fried Chicken for more than three years • Ideated and executed several award winning campaigns including the launch of Kentucky Grilled Chicken, Biscuit Bowls, Colonel’s Scholars Twitter Scholarship, KFC Refreshes Potholes Across America and KFC at the Kentucky Derby• Built long-term relationships with KFC franchisees across the country to deliver creative ideas and build consensus for programs and campaigns• Generated more than 2 billion media impressions for KFC Potholes including coverage in 43 countries and a case study included in a marketing text book• Partnered with Oprah to execute one of the largest single-day sampling events in America with free grilled chicken at every KFC• Partnered with NASCAR and Talladega Race Track to break the world’s largest chicken dance record

Agency lead for multi-agency integrated team for the 2010 Census, the largest peace time mobilization in United States history• Led the national partnership team to identify, recruit and activate large-scale national partners that could serve as advocates for the 2010 Census• Developed partnerships with national companies including MillerCoors, Target, 7-Eleven, FedEx, Schnuck’s, Southwest Airlines and Chick-Fil-A• Coordinated partnership material development, production and delivery to ensure partners were properly resourced to serve as 2010 Census advocates• Served as agency liaison to U.S. Census Bureau, developing weekly reports and conducting in-person meeting with the Assistant Director and Census Bureau staff

Managed and supported several national clients and brands including Kohl’s Department Stores, Cable & Television Association for Marketing (CTAM) and WellCare Health Plans• Introduced several new labels and lines for Kohl’s Department Stores and conducted 75 grand opening events across the country• Developed and executed programs for CTAM aimed at promoting the benefits of Cable Companies and services

Investor relations and strategy consultant at an independent consulting firm focused on publicly traded mid- and large-cap clients in the technology sector• Developed strategic programs for C-suite of large-scale organizations including Anixter International, McData Corporation (now EMC), StorageTek (now Cisco) and Genuine Parts Company (Napa)• Built program to help newly IPO’d organizations understand basics of public reporting including quarterly earnings announcements, annual reports, board and investor presentations, and analyst days• Conducted peer analysis, stakeholder audits, at-risk analysis and NewCo targeting to develop messaging and materials for investor engagement and retention

Served as a media relations specialist for independent public relations agency focused on start-up technology companies• Attended 10+ trade shows including ComDex (NYC), CES (Las Vegas) and CeBit (Germany) to represent clients and launch new products• Helped launch the first USB memory drive (Agate Technologies), DVD recorder (VivaStar) and portable web camera (Sony) with positive media coverage and product reviews