Who is Marvin Chow? Overview
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Marvin Chow is listed as VP of Marketing at Google, based in San Francisco, California, United States. AeroLeads shows a matched LinkedIn profile for Marvin Chow.
Marvin Chow previously worked as Board of Regents at Boston College and National Advisory Board Member at Asian Americans Advancing Justice | Aajc. Marvin Chow holds Bs, Marketing & Information Systems from Boston College.
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About Marvin Chow
Marvin is a seasoned marketing leader with a proven track record of delivering exceptional results at top global companies. He has a unique and unconventional portfolio, and has demonstrated his ability to oversee complex projects, manage diverse stakeholders, and shape strategic initiatives. Marvin's expertise lies in product marketing, go-to-market strategies, brand management, and crisis solutions, and other Chief Marketing Officer like duties.At Google, Marvin is the VP of Global Marketing, where he leads various critical areas. He is responsible for overseeing product, go-to-market, and brand marketing for flagship products, including Search, Maps, Shopping, and Payments. He has successfully revitalized Google's core Search and Shopping positioning, driving significant international growth and engagement.Additionally, Marvin leads pivotal cross-company efforts, such as Growth, Privacy and Security, Sustainability, Gov't Regulatory matters and crisis solutions, including the integrated COVID-19 response in 2020. He also drives the company's innovation narrative through strategic initiatives like AI, Augmented Reality, Bard – our conversational AI collaborator –-, and the renowned innovation event, I/O. His work at Google earned his a spot on the 2021 Adweek 50 and 2019 Brand Genius.Marvin is also a passionate advocate for diversity and inclusion in the marketing community. He co-founded Asians In Marketing (AIM) and serves as a co-chair on the Asian Leadership Group Exec Steering Committee. He has also been recognized as an AdColor Catalyst Honoree, an Ascend A-List Award Recipient and a Gold House 100 Award Recipient.Before joining Google, Marvin made significant contributions to Nike, where he held various senior leadership positions. He played a pivotal role in revitalizing the brand in China and Japan, driving double-digit growth and surpassing competitors in the market.Throughout his career, Marvin has consistently demonstrated his ability to drive revenue growth, build strategic partnerships, and lead high-performing teams. As a CMO caliber operator, Marvin brings a wealth of experience, a strategic mindset, and a passion for driving growth and innovation. With his proven track record of success, ability to navigate complex challenges, and commitment to diversity and inclusion, he is poised to continue to make a significant impact on the organization's overall strategy and marketing.Experienced CMO | Chief Marketing Officer | Strategic Leader | Global Marketing Executive
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21 roles · 15 years
Marvin Chow work experience
A career timeline built from the work history available for this profile.
Board Of Regents
Current
Aug 2023 - Present
National Advisory Board Member
Current
Apr 2023 - Present
Founding Member And Advisor, Asian American Research Center
Current
Jun 2023 - Present
Sites And Affiliations Advisory Board Member
Current
Apr 2023 - Present
Member Board Of Trustees
Current
May 2022 - Present
Vp Global Marketing
CurrentThroughout his time at Google, Marvin’s success has been consistently defined both by the unique and unconventional portfolio that he covers and his ability to deliver exceptional results from a x-company perspective. From marque products, special projects and company-wide initiatives, the breadth of complexity and stakeholders he manages as a Marketing leader is incomparable. His current remit covers:1. Oversee product, go-to-market and brand marketing for flagship products including Search, Maps, Shopping, Payments and Bard. Most recently have worked to re-energize Google’s core Search and Shopping positioning while driving a significant portion of International growth and engagement. 2. Lead pivotal cross-company efforts, such as Google’s Growth Lab, our Privacy and Security narrative, Sustainability, and crisis solutions – like the company’s integrated COVID19 response in 2020. 3. Shape Google’s affirmative approach and response to the evolving regulatory environment, including Key Opinion Former (KOF) engagement as well as our company wide strategic messaging and response framework. 4. Drive the company’s Innovation narrative forward through key strategic initiatives including AI, Augmented Reality, the Google Assistant, Bard and Google’s marquee Innovation event, I/O. Across all, Marvin is a dedicated advocate for diversity and inclusion in the Google and marketing communities. He co-founded Asians In Marketing (AIM) and co-chairs the Asian Leadership Group Exec Steering Committee.
Sep 2011 - Present
Executive Sponsor, Apmm Program
Executive Sponsor of the APMM program, Google's new graduate, rotational marketing program.
Jun 2013 - 2016
Senior Director Of Marketing, Asia Pacific
Led marketing and go-to-market for all products across Asia Pacific, which includes Japan, Greater China, Korea, Australia, India and Southeast Asia. Helped 2bn users see how Google products could make their lives simpler and more fun, while also working with small businesses and brands to inspire them on how digital could help them grow.- Created the first integrated, multi-product campaign in Japan which gained +4pts of search share and achieved the highest mobile search usage to date.- Launched Google Chrome through local "better web" stories, an OKGO collaboration, chrome experiments, and PR/influencer tie-ups.- Drove the business: +88% increase in SMB acquisition and +$225m in revenue, increased YouTube views +70% (2x monetizeable views) and engaged CMOs with education and research to drive revenue +32%.
May 2010 - Aug 2011
Advisor
CurrentGradient Ventures is Google’s AI-focused venture fund -- investing in and connecting early stage startups with Google’s resources, innovation, and technical leadership in artificial intelligence.
Jul 2017 - Present
Advisor
CurrentThe Fresh Toast is a lifestyle & entertainment platform with a side of cannabis served fresh daily, featuring pop culture, news, food + drink, gossip and more.
Mar 2016 - Present
Adcolor Catalyst Honoree
Nov 2022 - Nov 2022
Ascend A-List Award Recipient
The 2022 A-List Awards highlight the power of resilient, impactful, and courageous leadership of accomplished and exemplary leaders during a time when anti-Asian hate continues and the nation emerges from the global pandemic.
May 2022 - May 2022
May 2021 - May 2021
Advisor
WayUp is the first and largest online marketplace for students looking for part-time work / experience during school.
Nov 2014 - Oct 2020
Advisory Board Member
CollegeFashionista.com is a fashion website for those who are passionate about the latest college fashion styles and trends happening on campuses around the world.
Jun 2013 - Dec 2016
Mentor
Newme Accelerator
2012 - May 2013
Marketing Director, Greater China
Brought in to help Nike China recover from post 2008 Olympic growth stagnation and re-energize/develop a 130 person marketing team that drove all consumer aspects of the NIke Brand in China, Hong Kong and Taiwan including advertising, digital, retail, pr and sports marketing. Key leader on the management team that re-aligned the Brand and business, extending our Brand lead over all competitors and moved from flat to +13% growth for Nike’s #2 Market globally.- Energized the Brand through key Just Do It stories including the comeback of China Olympian Liu Xiang, a 5 city Kobe Bryant tour and the rise of China Tennis rebel Li Na.- Created the Running trend in China through an integrated product, retail and experience program that culminated in 10k campus training runs and 65k runners participating in 6 race experiences across China.- Extended the Nike Experience and community engagement beyond Tier 1 cities with a heavy focus on Digital partnerships and retail expansion, opening an average of 2+ new stores per day for 1 year.
Jun 2009 - May 2010
Marketing Director
Directly responsible for leading and developing the 70 person team that managed all consumer facing interaction for the Nike Brand, as well as the growth strategies for Nike Japanʼs core category businesses. Key leader on the management team that re-energized the Nike business: Highest revenue in 8 years with 3 consecutive years of growth and +12% growth and sell-through among strategic partners.- Developed and led the execution of a new brand plan that repositioning Nike in Japan as the #1 Cool and Most Favorite Brand among overall youth.- Achieved #1 Running position at key retailers (overall & #1 product). Moved from #3 to #2 in overall Football market share.- Project lead who collaborated with Masamichi Katayama on the creative direction and concepting for Nikeʼs first flagship store in Tokyo, Nike Harajuku.
Sep 2006 - Nov 2009
Marketing Director
Drove all consumer facing interaction for Nike in Korea, as well as the lead for key Strategic Planning initiatives.- Led the establishment of a category led organization and the development and execution of their strategic growth plans, which led to overall topline growth and significant share growth (FB +12pt; NSW +8pt; RN +6pt)- Oversaw the 2006 World Cup campaign including key player signings, events for 10k kids, impactful uniform launch and TuHon energy plan.
Jul 2004 - Sep 2006
Special Projects Director
Key lead responsible for developing & driving strategies for “Future Brand” -- initiatives & concepts that plant the seeds for Nikeʼs success in the future.- Led the relaunch of NIKE iD, the footwear personalization platform, including: re-branding, positioning, renewed technical platform and product constructs.- Co-lead of the innovation team that collaborated with Apple to concept NIKE+, the digital running platform and measurement service.- Launched Nikeʼs premium design aesthetic, the LASER collection, through an influencer effort, global scavenger hunt and massive launch event.- Developed a series of “briefs” that advised Senior Management on positions ranging from budget models, leverage of technology and competitive SWOT.- Winner of the Alberto Salazaar Award for Teamwork, for NIKE iD.
Jan 2003 - Jul 2004
1 education record
Marvin Chow education
-
Boston College
FAQ
Frequently asked questions about Marvin Chow
Quick answers generated from the profile data available on this page.
What company does Marvin Chow work for?
Marvin Chow works for Google.
What is Marvin Chow's role at Google?
Marvin Chow is listed as VP of Marketing at Google.
Where is Marvin Chow based?
Marvin Chow is based in San Francisco, California, United States while working with Google.
What companies has Marvin Chow worked for?
Marvin Chow has worked for Google, Boston College, Asian Americans Advancing Justice | Aajc, Stanford University, and Smithsonian Institution.
How can I contact Marvin Chow?
You can use AeroLeads to view verified contact signals for Marvin Chow at Google, including work email, phone, and LinkedIn data when available.
What schools did Marvin Chow attend?
Marvin Chow holds Bs, Marketing & Information Systems from Boston College.
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