I founded the CXA within SAP and lead a team of executives focused on driving end to end business value, customer success, digital transformation, and ongoing strategic consulting support for our top-tier customers. Our industry expertise spans retail, CPG, discrete manufacturing, automotive, wholesale, media, fin-tech, entertainment, telco and utilities. Within those industries our core consulting disciplines span B2B and B2C models, omnichannel, marketing, social, VOC, change management, customer acquisition, customer retention, digital transformation, eCommerce, lead generation, loyalty, sales and service optimization and growth.In addition to providing direct 1:1 strategic account support, we also conceptualized, developed, maintained, and market a global product suite including FLASH (end-to-end capability maturity assessment) and Firestarters (best practice, innovation, and value-centric community platform) designed to scale expertise across SAP's 400,000+ client base. These products deliver data-driven business process best practices and strategic recommendations, resulting in significant client growth, retention, and end-to-end process optimization for our clients' organizations. Our product solutions leverage data and AI to provide end-to-end business process analysis focused on operational efficiency, growth, and improved overall business performance across various industries.

As a digital industry adviser I work directly with our customer's digital(eCommerce, CRM, Marketing, Omnichannel) teams in developing and validating digital/omni strategies, value optimization and strategic roadmaps. I bring both digital industry insights and bench marking data to the forefront and support the "what" and the "how" of driving incremental business improvements for retail/CPG organizations.

During my tenure as the digital channel P&L owner for TSA I achieved 100% year over year growth in sales and a combined 30% growth in EBITDA for our eCommerce, marketplace, mobile and instore digital channels. I was responsible to a $3B omnichannel P&L and accountable to a $300M digital P&L. I led my direct reports and cross functional teams in building out the digital channels financial and strategic plan including P&L management, financial modeling, marketing, and the merchandising strategy needed to achieve our traffic, sales, margin and EBITDA plan.• Directed omnichannel category optimization plans that focused on opportunities in marketing, taxonomy, search, margin, assortment, pricing, content, and conversion resulting in 80% growth in key categories• Achieved $60M incremental year over year top line growth beating our financial plan andforecast• Created financial forecasting/modeling for weekly, monthly, and yearly plans to include seasonality, promotion, margin, loyalty and pricing drivers to ensure P&L plan achievement

Reporting directly into the CMO I Launched the digital division for Sportsman’s Warehouse supporting net new revenue channels (eCommerce, Social, SEO, PPC, Affiliate, Loyalty etc.). As the eCommerce channel P&L owner, I directed strategic and creative planning through cross channel merchandising, brand marketing, national and local SEO, PPC, loyalty, affiliate, email, social, and site merchandising and grew the online channel to achieve triple digit growth in all key areas including traffic, demand/net sales, loyalty membership and overall customer lifetime value and EBITDA. • Launched eCommerce store and generated triple digit YoY sales growth consecutively during my tenure • Created and executed a digital marketing program shifting and growing internal teams to support omnichannel sales resulting in a 20% increase to overall store traffic and triple digit growth to online channels.• Designed, executed, and managed customer experience and UX across desktop, mobile and overall omnichannel experiences• Created social/web video series generating 700% lift in traffic and 400% lift in revenue• Launched loyalty program driving a 20% increase to customer lifetime value through a consumption and experience share model

We believe that when someone buys a tent, backpack, kayak etc. that they are purchasing those products with the vision of creating experiences/memories. Our USP was to provide a digital platform for brands to capture user experiences and stories from their customers and convert their customers into brand advocates. We built a platform that gave users the ability to document their adventures and added incentives of gamification and product discounts to drive their engagement. The companies that leveraged our platform benefited from increased sales of products through a micro influencer network of experts, deep data insights on products and customers, crowd sourced customer support and product expertise.

As the General Manager my responsibilities included sales and revenue generation as well as operational efficiency. During my tenure we expanded from traditional media such as TV, radio and direct mail into eCommerce, email, social, SEO and paid media. I led the organization in 100% YoY growth as we expanded our overall offerings, expanded a dedicated sales team and brought various processes in house including a development, creative design and video services. Our industry expertise spanned: automotive, insurance, apparel, new construction, retail, and healthcare industry.

Oversee all dealer marketing efforts including brand management, technology development, project management, short and long term sales growth, market share, marketing plans, budgets, media buys, web based lead gen efforts and training related to marketing for 10 auto dealers.

Developed marketing campaigns involving web lead generation, direct marketing, CRM, Radio, PR, TV, and Web. Managed company’s annual marketing budget. Acted as Creative Director and Copywriter and worked with in-house creative team in designing and producing advertising media. Other responsibilities included: planned PR Events, Media Buys, and technology development.

Manage customer's accounts in both marketing sales and accounts receivable. * Sold additional products and services to existing Discover Card customers.* Managed collection activity and relationships with delinquent customers.