Robert Mcelroy Email & Phone Number

Detroit, Mi, Us

Detroit, Mi, Us

Saint Louis, Mo, Us

Lead multiple teams of software engineers, product managers, UX designers through the ongoing development and enhancement of our proprietary advertising tech stack to support revenue growth in automotive, retail, and healthcare vertical advertising customers.Create product roadmap vision informed by user feedback, business goals, and industry trends.Document business requirements and determine the minimum viable product needed. Craft project epics and write user stories. Maintain product feature enhancements and process documentation in Confluence for ongoing user training.Frequent communication of project status to stakeholders and priority changes to developers.Sprint planning, prioritization, and bug triage using Jira platform.Regularly meet with advertising 3rd parties to stay up to date on upcoming opportunities.

Saint Louis, Mo, Us

Lead the enterprise solutions team in managing the business operations and technical development needs for General Motors Dealer T3 Digital Solutions website and advertising program which includes over 2,000 dealership websites and 500+ dealership advertising customers.Educate GM clients and end users on the latest Sincro website and advertising platform enhancements and capabilities.Communicate GM program updates to internal product development, sales, and technical support stakeholders. This includes monthly and quarterly business reviews with internal and external stakeholders.Oversee the project pipeline for OEM customization and enhancement requests.Coordinate client project requirements gathering, intake, execution and development hours tracking. Manage day to day program operations, contract negotiation, billing oversite, dealer enrollment process, compliance, and conflict resolution.

Saint Louis, Mo, Us

Saint Louis, Mo, Us

Saint Louis, Mo, Us

Tier 3 automotive digital marketing consultant. Providing local market strategy for paid search, display and remarketing channels. Tactical analysis and optimization across Google Adwords, Bing Ads and Yahoo Gemini advertising networks.

Plymouth, Mi, Us

• Launched Galactic Civilizations III 2015’s highest rated PC strategy game with over $5M in sales.• Launched Start8 the highest rated Windows 8 start menu replacement tool with over $4M in sales.• Re-launched Fences v2.0 as a paid application and enterprise solution for automated desktop organization. $2.5M in sales.• Grew desktop software revenue 207% to $4.1M per year.• Managed display advertising campaigns, content creation and budgets on major gaming magazine digital platforms.• Designed and executed a product trial and email marketing strategy that generates $1M in annual revenue. • Developed weekly email content to engage segmentations 4 million subscribers with product announcements, upsells, promotional offers, renewals, customer surveys and newsletters. • Established email list hygiene best practices that led to 90% or higher deliverability and inbox placements across Microsoft, Gmail, Yahoo!, AOL and domains.• Produced a 7% reduction in cart abandonment by streamlining the sales funnel and removing purchasing roadblocks from the user experience.• Set the search engine optimization (SEO) standard for the desktop software category. Identified high relevancy keywords and optimized product page copy to increase search engine ranking positions. Monitored search rankings and keyword performance with tools such as Google Analytics and MOZ.com

Lisle, Illinois, Us

Inside sales - Sold benefits of Masters' degree programs, managed enrollment process, provided ongoing guidance and support to prospective graduate degree seekers.

Richmond, Virginia, Us

• Sold high quality used vehicles with 14% close rate and highest customer satisfaction rating in Greater Chicago area.• Achieved 75% sell through on MaxCare extended warranties by explaining benefits to every customer.

Atlanta, Ga, Us

• Delivered $2.25 million in annual revenue by providing sales strategy, training and support to newspaper partners. • Supervise customer retention programs and ad performance analysis of over 1,300 Internet display listing customers.• Analyzed web metrics and marketing data to identify new business opportunities and upsell ancillary products. • Improved customer service, product education, rate negotiation and ad performance review processes.

Baton Rouge, La, Us

• Creative production, copywriting, project scheduling and budgets for multiple outdoor advertising display campaigns. • Subject matter expert and consultant on emerging creative production techniques and workflow automation.

Irving, Tx, Us

• WTWO NewsChannel 2 on-air graphic design for evening newscasts.• Produced and edited television commercials.• Freelance camera operator for regional collegiate sports and professional bowling events.

• Executed commodity and currency futures trades via open outcry at the Mercantile Exchange.• Tracked and liquidated high-risk accounts to prevent damaging losses to the firm.

Master Of Business Administration (M.B.A.), Business, Management, Marketing, And Related Support Services

Bachelor’S Degree, Communications