Robert Mcelroy Email and Phone Number
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With a solid foundation in product management and a keen entrepreneurial spirit, my journey spans decades at the helm of McElroy Media & Marketing while simultaneously steering business and product development at several companies. At the core of my professional ethos lies a commitment to fusing stakeholder feedback with industry trends to drive growth and innovation.My recent role as Director of Product Management at Sincro empowered me to lead cross-functional teams in evolving its advertising technology, contributing to significant strides in the automotive and healthcare advertising sectors. Mastery in crafting product roadmaps and a meticulous attention to detail characterize the value I brought to every endeavor.Currently, well into the planning and underwriting stages to build Trevor Atirel’s first multi-family housing community in Michigan.
Trevor Atirel Development Company
View- Website:
- trevoratirel.com
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Trevor Atirel Development CompanyDetroit, Mi, Us
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FounderTrevor Atirel Development Company Mar 2024 - Present
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OwnerMcelroy Media & Marketing Jan 2000 - Present -
Director, Product Management Of Advertising PlatformsSincro, An Ansira Company Dec 2022 - Mar 2024Saint Louis, Mo, UsLead multiple teams of software engineers, product managers, UX designers through the ongoing development and enhancement of our proprietary advertising tech stack to support revenue growth in automotive, retail, and healthcare vertical advertising customers.Create product roadmap vision informed by user feedback, business goals, and industry trends.Document business requirements and determine the minimum viable product needed. Craft project epics and write user stories. Maintain product feature enhancements and process documentation in Confluence for ongoing user training.Frequent communication of project status to stakeholders and priority changes to developers.Sprint planning, prioritization, and bug triage using Jira platform.Regularly meet with advertising 3rd parties to stay up to date on upcoming opportunities. -
Director, Enterprise SolutionsSincro, An Ansira Company Apr 2020 - Dec 2022Saint Louis, Mo, UsLead the enterprise solutions team in managing the business operations and technical development needs for General Motors Dealer T3 Digital Solutions website and advertising program which includes over 2,000 dealership websites and 500+ dealership advertising customers.Educate GM clients and end users on the latest Sincro website and advertising platform enhancements and capabilities.Communicate GM program updates to internal product development, sales, and technical support stakeholders. This includes monthly and quarterly business reviews with internal and external stakeholders.Oversee the project pipeline for OEM customization and enhancement requests.Coordinate client project requirements gathering, intake, execution and development hours tracking. Manage day to day program operations, contract negotiation, billing oversite, dealer enrollment process, compliance, and conflict resolution.
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Progam Manager, Enterprise SolutionsSincro, An Ansira Company Nov 2019 - Apr 2020Saint Louis, Mo, Us
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Global Account Manager - GmSincro, An Ansira Company Apr 2017 - Apr 2020Saint Louis, Mo, Us
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Digital Marketing AnalystSincro, An Ansira Company Sep 2015 - Apr 2017Saint Louis, Mo, UsTier 3 automotive digital marketing consultant. Providing local market strategy for paid search, display and remarketing channels. Tactical analysis and optimization across Google Adwords, Bing Ads and Yahoo Gemini advertising networks.
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Marketing And Sales DirectorStardock Feb 2012 - Jul 2015Plymouth, Mi, Us• Launched Galactic Civilizations III 2015’s highest rated PC strategy game with over $5M in sales.• Launched Start8 the highest rated Windows 8 start menu replacement tool with over $4M in sales.• Re-launched Fences v2.0 as a paid application and enterprise solution for automated desktop organization. $2.5M in sales.• Grew desktop software revenue 207% to $4.1M per year.• Managed display advertising campaigns, content creation and budgets on major gaming magazine digital platforms.• Designed and executed a product trial and email marketing strategy that generates $1M in annual revenue. • Developed weekly email content to engage segmentations 4 million subscribers with product announcements, upsells, promotional offers, renewals, customer surveys and newsletters. • Established email list hygiene best practices that led to 90% or higher deliverability and inbox placements across Microsoft, Gmail, Yahoo!, AOL and domains.• Produced a 7% reduction in cart abandonment by streamlining the sales funnel and removing purchasing roadblocks from the user experience.• Set the search engine optimization (SEO) standard for the desktop software category. Identified high relevancy keywords and optimized product page copy to increase search engine ranking positions. Monitored search rankings and keyword performance with tools such as Google Analytics and MOZ.com -
Sales ExecutiveKeller Graduate School Of Management Oct 2009 - Aug 2011Lisle, Illinois, UsInside sales - Sold benefits of Masters' degree programs, managed enrollment process, provided ongoing guidance and support to prospective graduate degree seekers. -
Sales ConsultantCarmax Mar 2009 - Oct 2009Richmond, Virginia, Us• Sold high quality used vehicles with 14% close rate and highest customer satisfaction rating in Greater Chicago area.• Achieved 75% sell through on MaxCare extended warranties by explaining benefits to every customer. -
Channel Sales ManagerApartments.Com Jan 2005 - Dec 2008Atlanta, Ga, Us• Delivered $2.25 million in annual revenue by providing sales strategy, training and support to newspaper partners. • Supervise customer retention programs and ad performance analysis of over 1,300 Internet display listing customers.• Analyzed web metrics and marketing data to identify new business opportunities and upsell ancillary products. • Improved customer service, product education, rate negotiation and ad performance review processes. -
Art DirectorLamar Advertising Jan 2000 - Jan 2005Baton Rouge, La, Us• Creative production, copywriting, project scheduling and budgets for multiple outdoor advertising display campaigns. • Subject matter expert and consultant on emerging creative production techniques and workflow automation. -
Creative Services ProducerNexstar Broadcasting Group, Inc. Jun 1999 - Dec 2000Irving, Tx, Us• WTWO NewsChannel 2 on-air graphic design for evening newscasts.• Produced and edited television commercials.• Freelance camera operator for regional collegiate sports and professional bowling events. -
Arbitrage ClerkRb&H Financial Services Feb 1995 - Jul 1998• Executed commodity and currency futures trades via open outcry at the Mercantile Exchange.• Tracked and liquidated high-risk accounts to prevent damaging losses to the firm.
Robert Mcelroy Skills
Robert Mcelroy Education Details
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Keller Graduate School Of Management Of Devry UniversityAnd Related Support Services -
Indiana State UniversityCommunications
Frequently Asked Questions about Robert Mcelroy
What company does Robert Mcelroy work for?
Robert Mcelroy works for Trevor Atirel Development Company
What is Robert Mcelroy's role at the current company?
Robert Mcelroy's current role is Real Estate Development | Entrepreneur.
What is Robert Mcelroy's email address?
Robert Mcelroy's email address is ro****@****ink.net
What is Robert Mcelroy's direct phone number?
Robert Mcelroy's direct phone number is +173492*****
What schools did Robert Mcelroy attend?
Robert Mcelroy attended Keller Graduate School Of Management Of Devry University, Indiana State University.
What skills is Robert Mcelroy known for?
Robert Mcelroy has skills like Advertising, Marketing, Digital Marketing, Online Marketing, Online Advertising, Marketing Strategy, Marketing Analytics, Email Marketing, Sales Management, New Business Development, Account Management, Salesforce.com.
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