Rachel Biederman

Rachel Biederman Email and Phone Number

Senior Marketing Exec | B2B | SaaS, Tech, Biotech | Growth Marketer With Big Results @ Alight Solutions
Rachel Biederman's Location
Lafayette, Colorado, United States, United States
Rachel Biederman's Contact Details

Rachel Biederman personal email

n/a

Rachel Biederman phone numbers

About Rachel Biederman

VP, senior leader, growth marketer who delivers the results the business needs most. Demonstrated expertise and success across a wide range of marketing capabilities, including strategy, brand positioning, go-to-market, digital marketing including demand generation and ABM, content and messaging, and product marketing. Technology and science don't have to confuse outsiders; I excel at campaigns distilling complex information into actionable, customer-friendly messages. I lead teams by enabling strong individuals to do their best work, and I’m happy to roll up my sleeves and get hands-on, too. Successful track record in companies ranging from early stage and growth/emerging up to large enterprise. 20+ years of experience in a range of industries including SaaS, biotech, HRtech, AdTech, and business services.

Rachel Biederman's Current Company Details
Alight Solutions

Alight Solutions

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Senior Marketing Exec | B2B | SaaS, Tech, Biotech | Growth Marketer With Big Results
Rachel Biederman Work Experience Details
  • Alight Solutions
    Interim Head Of Field Marketing/Demand Generation
    Alight Solutions Aug 2024 - Present
    Chicago, Il, Us
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  • Alight Solutions
    Product Marketing Leader - Leave Solutions, Mdguidelines, Alight Ira
    Alight Solutions Mar 2023 - Present
    Chicago, Il, Us
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  • Reedgroup
    Vice President Marketing
    Reedgroup Mar 2020 - Mar 2023
    Westminster, Co, Us
    ReedGroup was acquired by Alight in December, 2023. Led marketing and communications function at ReedGroup, an absence management services/SaaS provider for North American employers. Included in this role: oversight of global marketing and communications. Messaging, Branding and Creative, Product Marketing, Demand Generation, ABM, Events Strategy, Corporate Communications, Content. Led 10-person international team with members in the US, Canada, and India, supporting 4 lines of business, 2 international. Key accomplishments: double-digit increases in sales-qualified leads two years in a row; major rebuild of marketing technical stack; developed ABM strategy and campaigns that resulted in wins within 6 months; new content marketing strategy resulting in increased share of voice; refreshed brand messaging and market positioning to support the successful sale of ReedGroup to Alight.
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  • Delve | Data Action Company
    Chief Marketing Officer, B2B Marketing
    Delve | Data Action Company Mar 2019 - Mar 2020
    Louisville, Colorado, Us
    Head of marketing for privately held data science consultancy. Developed multi-channel marketing strategy. Built new marketing and staffing plans, initiated new campaigns and new content.
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  • Scientech
    Head Of Marketing (Contract)
    Scientech Jun 2018 - Mar 2019
    Boulder, Colorado, Us
    Established a marketing department for a small scientific design/manufacturing company that's expanding into new markets. As a fractional head of marketing, I've created a marketing plan; established new visual and verbal branding; led a website redesign and marketing stack build, including adding e-commerce capabilities; and created new messaging and digital/physical collateral. Sourced and managed vendors to support marketing tactics, created a content marketing plan and developed new content.
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  • Biodesix, Inc.
    Director Of Corporate Marketing
    Biodesix, Inc. Jan 2015 - May 2018
    Louisville, Colorado, Us
    I provided effective cross-functional leadership for this emerging-stage biotech company (oncology diagnostics.) Achievements:Digital marketing: Built a highly effective digital marketing stack from the ground up. Rebuilt corporate website, resulting in 225% increase in site traffic, YOY; established SEM and SEO campaigns. Stood up automation software and created email campaigns that are returning highest CTR in company's history. More than tripled engagement on targeted social medial channels. Built e-ordering channel and supporting ad campaigns; e-orders have more than doubled annually for three consecutive years. Created effective lead/demand generation strategies and campaigns for commercial sales.Public relations: Overhauled PR strategy and reporting; manage external agency. Delivered year-over-year net increase in media coverage in targeted publications, three years in a row. Built relationships with key industry publications, as well as platform and technology partners.Brand: Directed corporate rebranding in 2016. Established analytics for all corporate marketing tactics. Developed collateral to tell the corporate brand story. Manage all aspects of our highest-profile conferences, from strategy to initial exhibit design through onsite execution. Biodesix awards: Denver Business Journal's Fastest Growing Small Company in Colorado, 2015; 216th fastest-growing private company in America in the 2015 Inc.500.; Deloitte 2015 Fast 500; 2016 IQ Award for Most Innovative Company.
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  • Reed Group
    Senior Director, Marketing And Communications
    Reed Group May 2013 - Jan 2015
    Westminster, Co, Us
    Head of revenue-focused integrated marketing department for absence management SaaS/services provider. Achievements:- Developed marketing strategy for all Reed Group lines of business- Rebranded products and services; refined brand story to reflect corporate values and goals- Stood up marketing automation platform to scale digital marketing campaigns efficiently and increase lead generation, with a focus on improving revenue performance- Directed development of e-commerce channel to sell subscription products - Refocused public relations efforts to emphasize supporting specific business goals and measurable ROI- Increased company's thought leadership position by becoming a major 'publisher' of high-value, absence-management focused content, with 55% volume growth year-over-year- Rebuilt corporate website to create flexible platform focused on lead generation- Grew brand footprint on social channels; more than doubled followers on key channels in 12 months
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  • Nuance Intelligence
    Owner
    Nuance Intelligence Feb 2010 - Jun 2013
    Solo consultancy providing strategic communications, social media and marketing consulting. I worked with a network of specialists in order to offer top-quality service and results without the overhead or bureaucracy of a big consulting firm. A few examples of Nuance's services:- Getting start-ups and emerging companies off the ground with a winning marketing strategy and effective tactics- Establishing enterprise social networks that thrive and deliver measurable value- Corporate ‘storytelling’ – PR, marketing communications, social media and internal communications - that truly engages stakeholders- Marketing plans that grow brands and sales pipelinesOur clients ranged from one-man operations to global Fortune 150.
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  • Teem (Formerly Atomic20)
    Account Director
    Teem (Formerly Atomic20) Oct 2012 - May 2013
    Denver, Colorado, Us
    TEEM is a digital marketing and communications agency based in Boulder, CO. I directed two major accounts for the agency, where I led account teams, developed and managed budgets and project plans for each account, and worked with designers, analysts, developers, copywriters and other specialists to bring our creative ideas to life.
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  • A.P. Moller - Maersk Group
    Communications/Social Media Consultant
    A.P. Moller - Maersk Group Sep 2010 - Aug 2012
    Copenhagen, Dk
    Communications and social media contractor for this Denmark-based global Fortune 150 company (CPH: MAERSK-B). Achievements: Created communications strategy for global HR. Directed creation of the company's first enterprise social media platform and the internal communications strategy that sold it to multiple stakeholders. Planned and ran the successful pilot, training and evangelizing the new platform onsite in India. Created Training & Awareness strategy for enterprise-wide social media plan.
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  • None
    Raising Our Future
    None Jul 2005 - Jan 2010
    Parenting.
  • Aimco
    Vp Internal Communications
    Aimco Dec 2003 - Jun 2005
    Denver, Colorado, Us
    AIMCO is a multi-family housing REIT (real estate investment trust.) Achievements:- Initiated four-year strategic campaign to revamp company’s internal communications, refocusing on driving positive change in operations. - Built efficient and engaging digital infrastructure including intranet and first webcasts of company town halls. Expanded traditional media including newsletters and executive communications. - Employee communications surveys showed 5-10% improvement in every region on ‘how my department communicates’. - Saved over $500,000 in anticipated training costs by producing custom video training program.
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  • Atlas Air
    Sr. Director, Corporate Communications And Marketing
    Atlas Air Jun 1997 - Apr 2003
    White Plains, New York, Us
    Atlas Air is an international air cargo carrier (NASDAQ: AAWW.) I ran public relations, marketing communications and employee communications for international workforce. Crisis management, media relations, labor communications, international events. Led team of four; managed relationships with outside PR and advertising agencies.
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  • Boston Market
    Manager, Public Relations
    Boston Market Jan 1996 - Jun 1997
    Golden, Co, Us
    Helped my company sell more chicken and mashed potatoes. Good old traditional public relations.
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  • Colorado Ski Country Usa
    Marketing And Public Relations Manager
    Colorado Ski Country Usa 1994 - 1996
    Denver, Colorado, Us
    Promoted the heck out of Colorado skiing.
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  • Rbi Strategies And Research
    Associate
    Rbi Strategies And Research 1991 - 1993

Rachel Biederman Skills

Strategic Communications Strategy Marketing Communications Integrated Marketing Strategic Planning Internal Communications Marketing Strategy Media Relations Social Media Management Public Relations Digital Marketing Leadership Online Marketing Social Networking Market Planning Social Media Marketing Analytics Start Ups Copywriting Crisis Communications Digital Strategy Change Management Crisis Management Brand Development B2b Press Releases Market Research Direct Marketing Business To Business Strategic Partnerships Strategic Communications Counsel Creative Direction Enterprise Social Networking Email Marketing Advertising Search Engine Optimization Search Engine Marketing Product Launch E Commerce Online Advertising Software As A Service Lead Generation Cross Functional Team Leadership Marketing Corporate Communications

Rachel Biederman Education Details

  • Northwestern University
    Northwestern University
    Ba
  • Trinity School
    Trinity School

Frequently Asked Questions about Rachel Biederman

What company does Rachel Biederman work for?

Rachel Biederman works for Alight Solutions

What is Rachel Biederman's role at the current company?

Rachel Biederman's current role is Senior Marketing Exec | B2B | SaaS, Tech, Biotech | Growth Marketer With Big Results.

What is Rachel Biederman's email address?

Rachel Biederman's email address is ra****@****oup.com

What is Rachel Biederman's direct phone number?

Rachel Biederman's direct phone number is +130394*****

What schools did Rachel Biederman attend?

Rachel Biederman attended Northwestern University, Trinity School.

What are some of Rachel Biederman's interests?

Rachel Biederman has interest in Writing, Llc, Goodful, The Wild Animal Sanctuary, Friends Of Retired Greyhounds, Asapscience, Inc, Tasty, Community, Performance Tea.

What skills is Rachel Biederman known for?

Rachel Biederman has skills like Strategic Communications, Strategy, Marketing Communications, Integrated Marketing, Strategic Planning, Internal Communications, Marketing Strategy, Media Relations, Social Media, Management, Public Relations, Digital Marketing.

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