Rachel Biederman Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Westminster, Co, Us

ReedGroup was acquired by Alight in December, 2023. Led marketing and communications function at ReedGroup, an absence management services/SaaS provider for North American employers. Included in this role: oversight of global marketing and communications. Messaging, Branding and Creative, Product Marketing, Demand Generation, ABM, Events Strategy, Corporate Communications, Content. Led 10-person international team with members in the US, Canada, and India, supporting 4 lines of business, 2 international. Key accomplishments: double-digit increases in sales-qualified leads two years in a row; major rebuild of marketing technical stack; developed ABM strategy and campaigns that resulted in wins within 6 months; new content marketing strategy resulting in increased share of voice; refreshed brand messaging and market positioning to support the successful sale of ReedGroup to Alight.

Louisville, Colorado, Us

Head of marketing for privately held data science consultancy. Developed multi-channel marketing strategy. Built new marketing and staffing plans, initiated new campaigns and new content.

Boulder, Colorado, Us

Established a marketing department for a small scientific design/manufacturing company that's expanding into new markets. As a fractional head of marketing, I've created a marketing plan; established new visual and verbal branding; led a website redesign and marketing stack build, including adding e-commerce capabilities; and created new messaging and digital/physical collateral. Sourced and managed vendors to support marketing tactics, created a content marketing plan and developed new content.

Louisville, Colorado, Us

I provided effective cross-functional leadership for this emerging-stage biotech company (oncology diagnostics.) Achievements:Digital marketing: Built a highly effective digital marketing stack from the ground up. Rebuilt corporate website, resulting in 225% increase in site traffic, YOY; established SEM and SEO campaigns. Stood up automation software and created email campaigns that are returning highest CTR in company's history. More than tripled engagement on targeted social medial channels. Built e-ordering channel and supporting ad campaigns; e-orders have more than doubled annually for three consecutive years. Created effective lead/demand generation strategies and campaigns for commercial sales.Public relations: Overhauled PR strategy and reporting; manage external agency. Delivered year-over-year net increase in media coverage in targeted publications, three years in a row. Built relationships with key industry publications, as well as platform and technology partners.Brand: Directed corporate rebranding in 2016. Established analytics for all corporate marketing tactics. Developed collateral to tell the corporate brand story. Manage all aspects of our highest-profile conferences, from strategy to initial exhibit design through onsite execution. Biodesix awards: Denver Business Journal's Fastest Growing Small Company in Colorado, 2015; 216th fastest-growing private company in America in the 2015 Inc.500.; Deloitte 2015 Fast 500; 2016 IQ Award for Most Innovative Company.

Westminster, Co, Us

Head of revenue-focused integrated marketing department for absence management SaaS/services provider. Achievements:- Developed marketing strategy for all Reed Group lines of business- Rebranded products and services; refined brand story to reflect corporate values and goals- Stood up marketing automation platform to scale digital marketing campaigns efficiently and increase lead generation, with a focus on improving revenue performance- Directed development of e-commerce channel to sell subscription products - Refocused public relations efforts to emphasize supporting specific business goals and measurable ROI- Increased company's thought leadership position by becoming a major 'publisher' of high-value, absence-management focused content, with 55% volume growth year-over-year- Rebuilt corporate website to create flexible platform focused on lead generation- Grew brand footprint on social channels; more than doubled followers on key channels in 12 months

Solo consultancy providing strategic communications, social media and marketing consulting. I worked with a network of specialists in order to offer top-quality service and results without the overhead or bureaucracy of a big consulting firm. A few examples of Nuance's services:- Getting start-ups and emerging companies off the ground with a winning marketing strategy and effective tactics- Establishing enterprise social networks that thrive and deliver measurable value- Corporate ‘storytelling’ – PR, marketing communications, social media and internal communications - that truly engages stakeholders- Marketing plans that grow brands and sales pipelinesOur clients ranged from one-man operations to global Fortune 150.

Denver, Colorado, Us

TEEM is a digital marketing and communications agency based in Boulder, CO. I directed two major accounts for the agency, where I led account teams, developed and managed budgets and project plans for each account, and worked with designers, analysts, developers, copywriters and other specialists to bring our creative ideas to life.

Copenhagen, Dk

Communications and social media contractor for this Denmark-based global Fortune 150 company (CPH: MAERSK-B). Achievements: Created communications strategy for global HR. Directed creation of the company's first enterprise social media platform and the internal communications strategy that sold it to multiple stakeholders. Planned and ran the successful pilot, training and evangelizing the new platform onsite in India. Created Training & Awareness strategy for enterprise-wide social media plan.

Parenting.

Denver, Colorado, Us

AIMCO is a multi-family housing REIT (real estate investment trust.) Achievements:- Initiated four-year strategic campaign to revamp company’s internal communications, refocusing on driving positive change in operations. - Built efficient and engaging digital infrastructure including intranet and first webcasts of company town halls. Expanded traditional media including newsletters and executive communications. - Employee communications surveys showed 5-10% improvement in every region on ‘how my department communicates’. - Saved over $500,000 in anticipated training costs by producing custom video training program.

White Plains, New York, Us

Atlas Air is an international air cargo carrier (NASDAQ: AAWW.) I ran public relations, marketing communications and employee communications for international workforce. Crisis management, media relations, labor communications, international events. Led team of four; managed relationships with outside PR and advertising agencies.

Golden, Co, Us

Helped my company sell more chicken and mashed potatoes. Good old traditional public relations.

Denver, Colorado, Us

Promoted the heck out of Colorado skiing.

Ba

Education record