DIGITAL ANALYTICSZoltan has a passion for data. Compiling multi-channel streams into a story that paints a picture of actionable results. Seeing patterns that others might miss, using updated segmentation techniques to focus on those groups that return the greatest ROI in your marketing portfolio. Applying various attribution models to demonstrate value where it may not be immediately obvious. Ensuring that all of your marketing efforts are properly tagged and trackable, so all traffic coming into your site is funneled accurately. Designing and implementing A/B tests, then analyzing the results to make informed decisions on future campaign tactics. Utilizing the latest tools in an analyst's arsenal, including Google Analytics, Tag Manager, AdWords, Facebook Insights, Twitter Analytics, Tibco Spotfire, and of course all of Microsoft's standards, he combines the various touch points into a clear and concise snapshot, be it in dashboard, report, or presentation format, so all stakeholders can understand what needs to be done, and why.