Mixed-methods User Research for B2B: I specialize in leveraging discovery research methodologies, crafting comprehensive survey strategies, and providing research support to empower Zalando Partner Tech's product and design teams. Through these efforts, I drive a deeper comprehension of user journeys, needs, and pain points, enabling informed decision-making and fostering user-centric innovation.

Usability TestingUX / CX ResearchQualitative & Quantitative MethodsConsulting

Content MarketingProject ManagementFoto ProductionAs a project manager in the creative agency Fashion Communications I mainly supervised the development and production of content marketing products. These were mainly customer magazines with a design focus. In addition to general consulting activities at the intersection between customers and the graphics department, the editorial content of the magazines had to be researched and implemented, the respective company blog managed… Show more Content MarketingProject ManagementFoto ProductionAs a project manager in the creative agency Fashion Communications I mainly supervised the development and production of content marketing products. These were mainly customer magazines with a design focus. In addition to general consulting activities at the intersection between customers and the graphics department, the editorial content of the magazines had to be researched and implemented, the respective company blog managed and cooperations for competitions acquired. An important part of my daily work was also the photo production. Here I obtained offers from the service providers, monitored the costs, coordinated appointments, gave briefings and was on site for photo shootings. Show less

Customer ServiceCommunity ManagementAs a working student at Kleiderkreisel, I took care of member requests and looked after the community on the Kleiderkreisel website. Specifically, this included cleaning up the online catalogue from inadmissible or illegal offers, advising in cases of fraud and moderating in the forum.

As assistant to the project management and creative direction, my tasks ranged from research and cost control to contact with suppliers and coordination of employees. Furthermore, I was responsible for the internal communication of the agency, the preparation of completed projects and the structural development of the new agency website.

Social Media MarketingEvent ManagementThe London-based start-up Hacking Happiness is a platform for "Human Potential, Performance and Wellbeing". As a kick-off event, Hacking Happiness held a conference in November 2014 on productivity, neuroscience, meditation, fitness and nutrition, and quantified self. During my stay in London, the main focus of our team of three to six was to conceive, plan, prepare and promote the conference.

Public RelationsProductionEventmanagementAs a PR intern, one of my tasks was to communicate the company's philosophy to the outside world. I acted as contact person for the corresponding print and online media as well as for stylists. The daily press work included sending newsletters, creating press kits for the current collections and answering press inquiries. I also organized various events such as an exclusive collection preview on the occasion of the Munich Press Days. I… Show more Public RelationsProductionEventmanagementAs a PR intern, one of my tasks was to communicate the company's philosophy to the outside world. I acted as contact person for the corresponding print and online media as well as for stylists. The daily press work included sending newsletters, creating press kits for the current collections and answering press inquiries. I also organized various events such as an exclusive collection preview on the occasion of the Munich Press Days. I was also responsible for the implementation of various photo shoots. Show less