Manage the overall marketing strategy, planning, budgeting and execution for LAUNCH, reporting to the president. This includes all marketing collateral, advertising, social media, company website, PR, media relations, tradeshow planning, content creation and working closely with the sales and recruiting teams to continually advance the brand.

Provided overall direction of marketing and advertising for the inception of LAUNCH, including the renaming and rebranding of the company from Volant Staffing. Partnered with the CEO, President and COO to strategize the company’s debut, and successfully established the brand in the aviation staffing industry. Developed all marketing for both sales and recruiting efforts. Oversaw the creation of all marketing collateral, established the company website and managed digital presence, trade show planning and execution, budgeting, print and online advertising and PR. Managed all online recruiting advertising and job board accounts and helped craft the employee loyalty program and hiring communications.

Managed all advertising, marketing and PR for PlaneTechs (aviation staffing) and TransTechs (technician staffing) including creation of all marketing collateral, online and print advertising planning, tradeshow planning and execution, website management and analytics, SEO strategies, marketing budget planning and research.Managed the CLP and Centerline (sister companies) customer loyalty programs using the Net Promoter Score® (NPS).Also managed websites, SEO, market research and special marketing programs for CLP and Centerline throughout tenure.

Provided detailed competitive analysis studies and reports for Longford Homes of New Mexico for new and existing projects. Created and delivered reports analyzing buyer demographics and homes sales traffic sources. Consulted on and created marketing budgets in excess of $1M for future new home communities. Consulted on other sales and marketing projects as needed.

Managed the sales and marketing of all new home projects, including the creation of budgets and timelines, sales and advertising plans, sales forecasts, design and installation of model home complexes and sales centers, creation of brochures and advertisements, as well as the selection and installation of all signage.Created and maintained the sales and marketing budgets for all ongoing and new home projects, each in excess of $1M.Compiled and maintained extensive quarterly marketing reports for each new home community. Coordinated with advertising agencies, managed web advertising and updates. Coordinated focus groups and reported on results. Researched and obtained data for new and existing markets and locations.

Designed and implemented a comprehensive marketing program for the new banquet sales initiative. Established and maintained corporate contacts nationally to enhance sales. Grew sales through partnerships with local destination management companies as well as with other sales and conference managers within the Venetian Hotel and the Sands Expo Center.Managed the creation and distribution of banquet marketing materials. Facilitated special events from the planning stage through completion. Daily coordination with twenty managers to ensure success for each special event. Forecasted and tracked banquet and restaurant sales by researching all upcoming local events and conferences.

Comprehensive market analysis and research to select future restaurant sites locally and out of state. Coordinated and oversaw site development, working with attorneys, realtors, architects and contractors through building completion. Continually analyzed market share and promoted sales growth through new products and creative marketing efforts. Monitored and compared product pricing and made recommendations for adjustments to remain competitive. Managed the design and creation of complete re-branding efforts, including a new logo and company colors, new product packaging, menus and signage.Created and managed a company-wide secret shopper program with surveys and monitored and reported on results.Managed the design, creation and distribution of all marketing publications. Administered all company sponsorships to schools, charities and other agencies. Supervised the activities coordinator.