Theresa Benson work email
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I am all about discovery, diagnosis, collaboration, and results.As a business developer, I guide organizations to identify and communicate their value to markets in the way it needs to be expressed so that they achieve their revenue goals. I am a voice grounded in the market for the business.For me, as a quilter, every problem is fabric that will be transformed into something completely different after I figure out what needs to be done. I break down big ideas into smaller ones that can be formulated, organized, and stitched in new ways.I have translated business goals and user needs into actionable and easy to deploy go-to-market strategies for very diverse industries. My experience spans semiconductor, industrial automation, SaaS, fintech, QSR, home health, decision automation, machine learning, and AI.I get people excited about technology because I make products approachable and interesting. I am eager and able to quickly become a subject matter expert in a new field.Over the years, I have worked with teams from all over the world. I am a people-first leader even in the face of uncertainty and ambiguity and I inspire my teams to action in the face of unknowns.I build solid relationships and coalitions across all the silos that can exist in organizations. As one colleague put it, I am “corporate spackle”.EXAMPLES OF RECENT CAREER HIGHLIGHTS:► Reframed partner communications strategy for financial services client that brought $70M+ in closed loans.► Developed and executed product marketing strategies that increased sales qualified leads by 104%, trial requests by 70%, and POC requests by 38% in collaboration with cross-functional leadership from sales, product, and marketing.► Transformed company’s Forrester Wave™ submission status from Contender/Challenger to Strong Performer with a compelling product story, audience-driven messaging, and persuasive product demonstration within first 90 days in role.► Improved revenue by 135%, customer retention by 22%, and leads from customer service engagement by 1,500%+ after transforming department into proactive sales team.► Increased revenue by 64% in first year and more than doubled revenue during tenure.MY AREAS OF EXPERTISE INCLUDE:Creative Problem-Solving | P&L Management | Business Development | Product Marketing | Attention to Detail | Sales & Revenue Growth | Empathetic Collaboration | Customer Advocacy | Competitive & Market Research | Go-to-Market Strategies | Critical Thinking | Storytelling & Messaging | Influencing for Impact | People Development | Public Speaking
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FounderRadiant Meatball LlcPalatine, Il, Us -
Vice President, Marketing And Product ManagementMersive Technologies 2024 - PresentLakewood, Colorado, Us -
Executive AdvisorMersive Technologies 2023 - 2024Lakewood, Colorado, Us
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FounderRadiant Meatball Llc 2022 - Present -
Marketing LeadSecond City Canine Rescue 2023 - 2024Palatine, Il, UsSCCR is dedicated to serving the homeless dogs of Chicagoland and other areas through our core value of Rescuing Responsibly℠.With a passion for animal welfare and experience in digital media, brand management, public relations, social media, and event marketing, I am responsible for managing and leading a team of marketing volunteers to develop and execute marketing initiatives that effectively communicate the organization's mission and drive engagement with adopters, donors, and volunteers. KEY RESPONSIBILITIES:► Create and implement a comprehensive marketing plan to increase awareness and engagement with SCCR's mission and programs.► Lead a team of marketing volunteers, providing guidance, support, and training as needed.► Develop and maintain SCCR's brand image and messaging across all marketing channels, ensuring consistency and alignment with the organization's mission.► Update and manage SCCR's website, social media accounts, and email marketing campaigns.► Execute campaigns that aim to increase adoption rates, volunteer engagement, donations, and retention.► Plan and execute marketing strategies for events and fundraisers to support SCCR's mission and engage the community, working closely with the development director and board on major events and campaigns.► Collaborate with other departments, including operations, intake, volunteer, medical, and development, to ensure that all marketing initiatives are in line with the organization's objectives. -
Vice President StrategyHighwater 2022 - 2023Philadelphia, Pa, UsAbout the company: This consultancy and agency is focused on business strategy development, branding and marketing communications, practical data analysis, and sales enablement strategies. I was engaged to bolster strategy and client engagement operations. DELIVERED RESULTS:► Coached diverse team of technical, creative and account management resources.► Performed needs assessment for and established a cross-functional marketing operations SOP for client’s VP of marketing. ► Built workflows and automations to ensure scalability and tangible measurement of outcomes for client’s marketing department. -
Director, Product MarketingInrule 2021 - 2022Chicago, Il, UsAbout the company: InRule provides no-code process automation and AI software, including decision automation and machine learning (ML). I became director of product marketing after InRule acquired Swedish process automation software provider Barium. I brought technical product and market expertise to my three different roles at the intersection of product management, sales, and marketing. Furthermore, I served as technical product and market expert.One of the most exciting parts of my work was to learn about new technologies and their applications. I quickly developed expertise in the application and social impact of predictive and declarative AI and process automation. This knowledge allowed me to have a direct impact on roadmap innovation and delivery.DELIVERED RESULTS:► Chosen for one-month assignment in Sweden to serve as post-M&A corporate liaison focusing on establishing goodwill, enabling rapid cross-functional collaboration, and rapid onboarding of customer-facing teams.► Represented the company in public speaking events, articles, and podcasts. -
Senior Manager, Product MarketingInrule 2021 - 2021Chicago, Il, UsIn recognition of greater responsibility as our product portfolio grew, and in part due to our success re-messaging the product portfolio for the Forrester Wave™, I was promoted to senior manager, product marketing.DELIVERED RESULTS:► Researched the social impact of artificial intelligence and developed InRule’s public voice on bias in AI. ► Developed and executed product marketing strategies that increased qualified sales leads by 104%, trial requests by 70%, and POC requests by 38% in collaboration with cross-functional leadership from sales, product, and marketing.
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Product Marketing ManagerInrule 2020 - 2021Chicago, Il, UsI was recruited to establish the product marketing function and accelerate go-to-market activities around the SaaS offering. I conducted in-depth market and competitive analyses and developed new buyer personas. I also rolled out new prelaunch processes, in partnership with product management and marketing, to ensure all collateral and sales enablement assets were aligned with product marketing strategy. Furthermore, I developed deep expertise in product as well as customer applications, enabling development of new, compelling product demonstrations. DELIVERED RESULTS:► Volunteered to lead all aspects of company’s Forrester Wave™ submission within first 90 days in role.► Transformed company’s Forrester Wave™ result from Contender/Challenger to Strong Performer with a compelling product story, audience-driven messaging, and persuasive product demonstration.► Created personas of served B2B stakeholders, actively revisiting our messaging across the portfolio, and establishing creative and compelling launch plans, technical demos, training material, and go-to-market strategies.
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Strategic ProjectsRed Lion Controls 2019 - 2020York, Pennsylvania, Us -
Global Product Marketing ManagerRed Lion Controls 2017 - 2020York, Pennsylvania, UsAbout the company: Red Lion Controls is an industrial automation and networking provider that enables companies to have real-time data visibility and increased efficiency. I was promoted to serve as technical product marketing expert across all lines. During my tenure, I was also tapped to coordinate the five-year corporate strategic planning process for which I analyzed trends, customer behaviors, and competitive landscape in order to identify market gaps that the company could address.Developing and delivering marketing communications was a significant component of my role. I coordinated audience-targeted messaging, facilitated product training for sales and channel teams, and created IIoT solution demos to be used at major trade shows.DELIVERED RESULTS:► Led multimillion-dollar IIoT engagement in China during international assignment with cross-functional team.► Crafted 80+ courses in support of sales enablement initiatives and led more than 20 global product launches.► Increased channel partner registrations for product training by 26%, developed YouTube product training strategy, and accelerated user adoption with on-demand product content.► Reduced profit leakage by identifying underperforming products and partnering with sales to eliminate low-margin and below-cost quotes, and adjusting pricing on high-growth products.
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Director, Strategic EngagementsRed Lion Controls 2015 - 2017York, Pennsylvania, UsI was brought on board to maximize private label contract profitability with key global accounts. I started by discovering which business processes could be simplified to ensure greater compliance and improved profitability. To do this, I researched our private label engagement process, including opportunity identification, customer needs assessment, and quoting. I also honed my deep IIoT product expertise and fostered relationships with all levels of staff at cellular carrier and customer organizations to close new business. The approach worked. DELIVERED RESULTS:► Elevated private label profit margins at key accounts by 5.1% in 18 months.► Secured new $105K agreement during design and usability testing phases of private label quoting tool to automate cross-functional communications and create compliant, customizable proposals.► Simplified pricing decision-making process for sales management and product teams with value-based analyses.
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Manager, Business Development – Services MarketingMitsubishi Electric Automation, Inc 2013 - 2015Vernon Hills, Il, UsAbout the company: Technical service and support division of Mitsubishi Electric Automation, the global industrial automation and robotics manufacturer.I was promoted to build the business development department and manage P&L.After I turned around the underperforming services sales operations, I focused on maximizing profitability. First, I mapped out roles and advocated for staff requisitions. Later, I recruited, hired, and supervised a team of two.As part of my new role, I conducted internal value-added selling education for our inside sales team. I also developed ISO-compliant forms, work instructions, and procedures to establish a strong foundation for the department.I always bring together different aspects of businesses to get results.DELIVERED RESULTS:► Improved revenue by 135%, customer retention by 22%, and leads from customer service engagement by 1,500%+ after transforming department into proactive sales team. ► Drove cloud backup service sales from just 8 to 450+ in three years after strategic rebrand. ► Cut agency expenses 25%+ with comprehensive omnichannel division-wide services marketing plan.► Boosted traffic to key pages by 34.6% and targeted sales by 47% after overhauling vendor relationships and implementing targeted digital ads. -
Business Development Specialist – Technical Service And Support DivisionMitsubishi Electric Automation, Inc 2013 - 2014Vernon Hills, Il, UsI was recruited to establish the business development function and drive revenue growth with value-add services based on shifting market demands. DELIVERED RESULTS:► Increased revenue by 64% in first year and more than doubled revenue during tenure. ► Saved ~150K in external consultant costs by developing tool to evaluate warranty-related profitability. ► Eliminated revenue deficit on robot warranty repairs by strategizing and negotiating with product management and repair team, and then implementing, and marketing the robot industry’s first three-year initial on-site warranty.
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Founder And Lead ConsultantIndependent Business Consulting Practice 2010 - 2013About the company: Boutique consulting firm that I founded to provide end-to-end marketing, branding, sales, strategy, and planning services to small businesses.
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Global Distribution Corporate Account ManagerLs Research 2011 - 2012Cedarburg, Wi, Us -
Global Account Manager - ApplianceTexas Instruments 2005 - 2011Dallas, Tx, Us -
Regional Distribution Business ManagerTexas Instruments 2005 - 2008Dallas, Tx, Us
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Technical Sales Representative – Apple Account ManagerTexas Instruments 2001 - 2005Dallas, Tx, Us
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Distribution SpecialistTexas Instruments 1997 - 2001Dallas, Tx, Us
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Technical Sales AssociateTexas Instruments 1996 - 1997Dallas, Tx, Us
Theresa Benson Skills
Theresa Benson Education Details
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Iowa State UniversityElectrical And Electronics Engineering
Frequently Asked Questions about Theresa Benson
What company does Theresa Benson work for?
Theresa Benson works for Radiant Meatball Llc
What is Theresa Benson's role at the current company?
Theresa Benson's current role is Founder.
What is Theresa Benson's email address?
Theresa Benson's email address is tb****@****ule.com
What is Theresa Benson's direct phone number?
Theresa Benson's direct phone number is +171776*****
What schools did Theresa Benson attend?
Theresa Benson attended Iowa State University.
What skills is Theresa Benson known for?
Theresa Benson has skills like Business Development, Product Management, Product Marketing, Strategy, Product Development, Semiconductors, Strategic Partnerships, New Business Development, Marketing Communications, Sales Management, Global Business Development, International Sales.
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