Theresa Boruta Email & Phone Number

Greater Chicago Area

- Serve as a digital strategist/internal lead for website transformation projects - Partner with UI/UX team to develop/strategically contribute on deliverables such as business requirements, journey maps, user flows, content audits, sitemaps and wireframes- Partner with strategy and creative leads to develop briefing documents, agency POVs - Lead annual planning processes for clients - Collaborate with clients on multiple facets of their businesses, providing value beyond current scopes - Focus on building client relationships and exploring ways to enhance the partnership - Lead and advise team members in the development of a fully integrated marketing plan - Oversee career development plans for multiple junior team members - Optimize resource management, making sure team members are fully utilized, yet not over-extended - Manage profitability of the businesses through monthly financial analyses and forecasts - Improve agency processes to ensure expectations are fulfilled while agency profitability is protected

Chicago

Chicago, Illinois

Chicago

- Serve as a day-to-day contact and resource for client and all agency partners- Partner with Strategy/Planning to develop initial objectives/strategies for upcoming projects- Collaborate with internal resources like art directors, traffic managers, etc.to execute projects- Oversee relationships with third party vendors to fulfill project needs/ensure contract completion - Accountable for quality control on print/digital assignments produced internally and externally- Evaluate plans against objectives and client/agency expectations and provide feedback to team- Facilitate and present creative to the client’s project review committee for in-market approval- Help manage junior level team members to develop their account management skills- Oversee budget and advise scope adjustments as changes occur to project plans and resources

Chicago

- Served as a main contact for SEO/SEM and Website Design/Development clients- Managed a team of designers,developers, and account managers to execute projects- Prepared strategy briefs to align client and internal team on project objectives- Created timelines & communication plans to maintain deadlines & ensure efficient processes- Performed audits analyzing code, content & site architecture for optimization opportunities- Developed SEO strategies for a variety of sites - informational, e-commerce, interactive, etc.- Lead writing workshops for clients to advise best practices for digital content optimization

Chicago

- Developed, implemented, and managed Paid Search, SEO, and Display Advertising campaigns- Prepared and presented performance reports with campaign optimization recommendations- Negotiated media buys with advertising networks to run traditional, interactive, and video ads- Served as a day-to-day contact for 8-10 clients ranging in monthly budgets from $3K-$450K- Researched and recommended new media opportunities to promote campaign growth

Chicago

- Developed weekly and monthly progress reports- Contributed to the company's monthly newsletter- Trained in Google Analytics, AdWords, AdCenter, DART for Advertisers (DFA), and DART Search